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Advertising in the Market Place

Regular price RM29.23 MYR RM14.43 MYR 51% off
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Appeal: Expert guide for successful advertising strategies.

This book could be a good read for business owners, marketers, and advertising professionals. It offers insights into successful advertising strategies and tactics, providing knowledge essential to driving sales and managing a business. The author explores different types of advertising, ways to measure effectiveness, and case studies of successful campaigns to help readers better understand the market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Advertising in the Market Place

Regular price RM29.23 MYR RM14.43 MYR 51% off
Unit price
per
ISBN: 9780070090316
Estimated First-hand Retail Price: RM89.20 MYR
Authors: John D. Burke
Date of Publication: 1973-01-01
Format: Hardback
Goodreads rating: 4.0
(rated by 1 readers)

Description

Most advertising textbooks describe the field of advertising and seek to develop the readers understanding of the advertising process. This book, second edition, has a defferent and more exacting goal. It concentrates on the ways to complete the advertising task. Although it presents advertising theory, it emphasizes how to get the job done.
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Appeal: Expert guide for successful advertising strategies.

This book could be a good read for business owners, marketers, and advertising professionals. It offers insights into successful advertising strategies and tactics, providing knowledge essential to driving sales and managing a business. The author explores different types of advertising, ways to measure effectiveness, and case studies of successful campaigns to help readers better understand the market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.