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Sale

Marketing Management Global Edition

RM33.24 MYR Now RM14.57 MYR Save 56%
Marketing Management Global Edition - Thryft
Marketing Management Global Edition - Thryft

Marketing Management Global Edition: Stay Ahead in Marketing!

Marketing Management Global Edition could be a great read for students pursuing a course in marketing management, as it reflects the most recent advancements in marketing theories and practices. This textbook, with its latest edition, offers updated content, and an online tutorial and assessment platform that helps students check their understanding of the concepts covered in the text.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing Management Global Edition

RM33.24 MYR Now RM14.57 MYR Save 56%
ISBN: 9780273753360
Publisher: Pearson Education Limited
Date of Publication: 2011-04-11
Format: Paperback
Related Collections: Personal Development, Economics, Business
Related Topics: Management, Business, Leadership

Description

For undergraduate and graduate courses in marketing management.



Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.



This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.



The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.



Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.


Author: Philip Kotler
Format: Paperback
Number of Pages: 816
Publisher: Pearson Education Limited
Publication Date: 11 Apr 2011
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Marketing Management Global Edition: Stay Ahead in Marketing!

Marketing Management Global Edition could be a great read for students pursuing a course in marketing management, as it reflects the most recent advancements in marketing theories and practices. This textbook, with its latest edition, offers updated content, and an online tutorial and assessment platform that helps students check their understanding of the concepts covered in the text.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.