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Marketing Warfare

by Jack Trout, RIES
Compare to estimated retail price: RM92.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Marketing Warfare
Marketing Warfare

Marketing strategies likened to military tactics.

If you're into marketing or business, "Marketing Warfare" is like having an experienced general by your side. It frames the market as a battlefield, giving a fresh perspective on competition and strategies. If you're looking for insights that aren't just about targeting customers, but about outmaneuvering competitors, this could be the guide you need. It's praised for its engaging examples and has stood the test of time, potentially giving you an edge in your marketing campaigns.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing Warfare

by Jack Trout, RIES
Compare to estimated retail price: RM92.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780070527263
Authors: Jack Trout, RIES
Publisher: McGraw Hill
Date of Publication: 1997-11-01
Format: Paperback
Related Collections: Business
Related Topics: Management, Entrepreneurship
Goodreads rating: 4.1
(rated by 1764 readers)

Description

A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon. Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.
 

Marketing strategies likened to military tactics.

If you're into marketing or business, "Marketing Warfare" is like having an experienced general by your side. It frames the market as a battlefield, giving a fresh perspective on competition and strategies. If you're looking for insights that aren't just about targeting customers, but about outmaneuvering competitors, this could be the guide you need. It's praised for its engaging examples and has stood the test of time, potentially giving you an edge in your marketing campaigns.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.