Visual Creativity - Inspirational Ideas for Advertising, Animation and Digital Design

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Visual Creativity - Inspirational Ideas for Advertising, Animation and Digital Design

Regular price
Unit price
per
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ISBN: 9780500511664
Authors: Mario Pricken
Publisher: Thames & Hudson
Date of Publication: 2004-09-17
Format: Hardcover
Related Collections: Art, Business
Goodreads rating: 4.29
(rated by 14 readers)

Description

Inspirational ideas for advertising, animation, and digital design from a leading creative director. Mario Pricken's previous book, Creative Advertising , sparked the imaginations of countless advertising, marketing, media, and design professionals. Now Visual Creativity goes one step further. This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. Creatives from the fields of advertising, film, photography, computer animation, and game development will find a wealth of exercises and methods to help them hone their creative capabilities, produce inspirational campaigns, and move in new directions. Interviews with leading names in the industry such as Ben Snow, Daniel Kleinman, and Volker Engel give an insider's perspective on the sources and strategies of visual creativity, while their methods are vividly illustrated with hundreds of full-color images. Over 750 color illustrations
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.