Managemenet of Art Galleries

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Managemenet of Art Galleries

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ISBN: 9783775739870

Description

What makes an art gallery successful? How do galleries get their marketing right? Which customer group is the most attractive? In a unique research undertaking, Magnus Resch carefully analyzes the inner life of art galleries. Examples and case studies from leading galleries around the world give an insight into the art scene. The author's broad experience as a former gallery owner and founder of the world's leading art collector database Larry's List, together with his PhD on the art market, lend the volume persuasive power and authenticity.
Magnus Resch is an entrepreneur and lectures in cultural entrepreneurship at Europe's leading business school, the University of St. Gallen, Switzerland. He studied economics at Harvard University and the London School of Economics. Articles on him have appeared in "The New York Times," "Forbes," "Bloomberg" and the "Financial Times."


Author: Magnus Resch
Format: Paperback
Number of Pages: 140
Publisher: Hatje Cantz
Publication Date: 25 Aug 2015
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.