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Essential Law for Marketers - Guru in a Bottle

by Ardi Kolah
RM56.00 MYR
Essential Law for Marketers - Guru in a Bottle
Essential Law for Marketers - Guru in a Bottle

Navigate marketing law; gain competitive advantage.

If the intricacies of marketing law seem daunting, "Essential Law for Marketers" is your best companion. It simplifies the legal jargon and makes understanding UK and EU regulations feel less like a chore and more like you're arming yourself with crucial insights. By focusing on how law can be a tool rather than a barrier, it could give you that edge you're looking for in the competitive marketing landscape.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Essential Law for Marketers - Guru in a Bottle

by Ardi Kolah
RM56.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780749464509
Authors: Ardi Kolah
Publisher: Kogan Page Ltd
Date of Publication: 2013-02-15
Format: Hardcover
Related Collections: Business, Law
Related Topics: Technology, Management, Finance, Law
Goodreads rating: 2.0
(rated by 1 readers)

Description

Targeting export-oriented companies planning to market and sell to Europe, Essential Law for Marketers makes the potential minefield of EU and UK laws comprehensible, and looks at English and European Union core legal principles as they impact the business of sales and marketing in a way that is rarely present in standard legal books on the market. Without jargon, Ardi Kolah-- global marketing expert and holder of an international master's degree in the typical type of contracts and agreements in sales and marketing; how to make statements in sales and marketing to ensure compliance with current EU and UK practice; legal barriers to market entry including intellectual property rights; legal requirements for sales and marketing activities; using the law as a weapon for competitive sales with tools such as comparative advertising and product placement on television; direct marketing and direct selling also discussing regulations that affect data protection; the EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and the risks involved, and the web of complex legal issues that affect sponsorship and hospitality. The book doesn't assume any previous legal knowledge, expertise or experience, making it an essential reference to marketers planning sales and marketing campaigns within the EU.
 

Navigate marketing law; gain competitive advantage.

If the intricacies of marketing law seem daunting, "Essential Law for Marketers" is your best companion. It simplifies the legal jargon and makes understanding UK and EU regulations feel less like a chore and more like you're arming yourself with crucial insights. By focusing on how law can be a tool rather than a barrier, it could give you that edge you're looking for in the competitive marketing landscape.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.