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Doing Business In China

by Morgen Witzel
Compare to estimated retail price: RM325.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Doing Business In China - Thryft
Doing Business In China - Thryft

China Business guide for Western businesspeople

Doing Business in China is a must-read for any Western businessperson who wants to be successful in China. The book provides a comprehensive guide to the social and cultural environment of doing business in China, including market entry, managing operations, and marketing. With 14 new or revised case studies, readers can learn about the successful business practices in China, and can avoid common mistakes when choosing business partners and negotiating. Additionally, the book offers guides to further resources in local cultures to help businesses tailor their strategies to local conditions.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Doing Business In China

by Morgen Witzel
Compare to estimated retail price: RM325.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781138944831
Authors: Morgen Witzel
Publisher: Routledge
Date of Publication: 2016-12-19
Format: Paperback
Related Collections: Business
Goodreads rating: 2.87
(rated by 15 readers)

Description

China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context. Building on the strengths of the previous editions, the book provides a guide to market entry, managing operations and marketing in this unique social and cultural environment by including: Offering a fresh look at the evolving marketplaces and their interactions with government and the army, the fourth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.
 

China Business guide for Western businesspeople

Doing Business in China is a must-read for any Western businessperson who wants to be successful in China. The book provides a comprehensive guide to the social and cultural environment of doing business in China, including market entry, managing operations, and marketing. With 14 new or revised case studies, readers can learn about the successful business practices in China, and can avoid common mistakes when choosing business partners and negotiating. Additionally, the book offers guides to further resources in local cultures to help businesses tailor their strategies to local conditions.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.