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Customers Are People ... The Human Touch

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Customers Are People ... The Human Touch

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ISBN: 9780470848890

Description

Although 70% of the customera s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business--wide, technology--enabled science drawn form proven approaches from world--class human touch practitioners.


Author: John McKean
Format: Hardback
Number of Pages: 324
Publisher: John Wiley & Sons Incorporated
Publication Date: 13 Jan 2003
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.