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Brands and Branding

by Rita Clifton, John Simmons
Brands and Branding - Thryft
Brands and Branding - Thryft

The ultimate guide to understanding and harnessing brands.

This book is a must-read for anyone looking to understand and navigate the world of brands. With a comprehensive exploration of the history, financial and social importance, and best practices in branding, it offers a valuable wealth of knowledge. It goes beyond the surface to delve into topics like brand protection, corporate social responsibility, and even branding places and nations. With its insights and expert analysis, this book provides a roadmap to understanding and harnessing the power of brands.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Brands and Branding

by Rita Clifton, John Simmons
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

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ISBN: 9781576601471
Authors: Rita Clifton, John Simmons
Publisher: Bloomberg Press
Date of Publication: 2004-02-01
Format: Hardcover
Related Collections: Business
Goodreads rating: 3.61
(rated by 104 readers)

Description

This collection examines the history and definition of brands, their financial and social importance, current best practices in branding, future opportunities offered by globalization, and the potential of Asian brands. Topics of the 15 articles include the visual and verbal identity of well-known companies, the laws governing brand protection, corporate social responsibility, and branding places and nations. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
 

The ultimate guide to understanding and harnessing brands.

This book is a must-read for anyone looking to understand and navigate the world of brands. With a comprehensive exploration of the history, financial and social importance, and best practices in branding, it offers a valuable wealth of knowledge. It goes beyond the surface to delve into topics like brand protection, corporate social responsibility, and even branding places and nations. With its insights and expert analysis, this book provides a roadmap to understanding and harnessing the power of brands.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.