Save 10% On This Item as a Thryft Club Member
Join Thryft Club for S$30/year and enjoy 10% off everything, plus S$10 off your first order. Join now →
Thank you! You’ll be the first to know when this item is back in stock.
Oops! Something went wrong. Please try signing up for restock notifications again.
This title is currently out of stock, but don’t worry—we restock quickly! Enter your email below to be the first to know as soon as it’s available again.
Notify Me
Sale
Branding Your Business
Regular price
Compare to estimated retail price: RM131.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 50%
Save 59%
Save 55%
Save 55%
Unleash your business's true potential with compelling branding.
This book is a must-read for any aspiring entrepreneur or business owner looking to elevate their brand. With practical guidance and a focus on real-world application, "Branding Your Business" breaks down the complexities of branding into easy-to-understand terms. From conducting a brand audit to leveraging marketing psychology, this book will empower you to create a powerful and memorable brand that sets you apart from the competition. Get ready to increase your profits and leave a lasting impact on your customers.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Branding Your Business
Regular price
Compare to estimated retail price: RM131.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 50%
Save 59%
Save 55%
Save 55%
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Quantity selected exceeds current stock
ISBN: 9780749462963
Authors:
James Hammond
Publisher: Kogan Page
Date of Publication: 2011-03-29
Format: Paperback
Related Topics:
Productivity,
Personal Development,
Psychology,
Business,
Entrepreneurship,
Communication,
Leadership
Goodreads rating: 3.23
(rated by 13 readers)
Description
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
Adding product to your cart
Unleash your business's true potential with compelling branding.
This book is a must-read for any aspiring entrepreneur or business owner looking to elevate their brand. With practical guidance and a focus on real-world application, "Branding Your Business" breaks down the complexities of branding into easy-to-understand terms. From conducting a brand audit to leveraging marketing psychology, this book will empower you to create a powerful and memorable brand that sets you apart from the competition. Get ready to increase your profits and leave a lasting impact on your customers.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Similar Reads
Uncover books linked by topic and theme
Personal Development Books
Gail Sheehy
|
Bantam
Passages: Predictable Crises of Adult Life
RM67.00 MYR
- Unit price
- / per
Goodreads rating: 3.88
RM67.00 MYR
- Unit price
- / per
"Passages" might feel like a roadmap to your own life experiences. Gail Sheehy breaks down adult development into relatable crises and transitions, offering you a sense of camaraderie and understanding. The book is like a seasoned guide whispering that you're not alone and giving you the tools to navigate the predictable twists and turns of life.
Frances X. Frei, Anne Morriss, Harvard Business Review |
Harvard
Business
Review
Press
HBR's 10 Must Reads: The Definitive Management Ideas of the Year from Harvard Business Review
RM52.00 MYR
- Unit price
- / per
Goodreads rating: 3.74
RM52.00 MYR
- Unit price
- / per
If you're aiming to stay ahead in the business realm, HBR's 10 Must Reads is like a Swiss Army knife for your intellect. It distills a year's worth of cutting-edge thinking and best practices into one concise volume, so you don’t just keep pace; you lead. Imagine having an arsenal of the year's most impactful ideas at your disposal anytime you face a management challenge.
Just Arrived
Robin DiAngelo
|
Penguin
White Fragility: Why It's So Hard for White People to Talk About Racism
RM33.00 MYR
- Unit price
- / per
Goodreads rating: 4.16
RM33.00 MYR
- Unit price
- / per
65% off est. retail
"White Fragility" is like a mirror, reflecting the often subconscious defensive moves made by white individuals when confronted with racial inequality. It's a deep dive into societal mechanics that maintain white supremacy, nudging you towards greater self-awareness and proactive change. If you're striving to play a part in social justice and want to ensure your actions and words align with true inclusivity, DiAngelo's insights could prove invaluable in navigating these complex and necessary conversations.
John P. Kotter
|
Harvard
Business
Review
Press
Accelerate: Building Strategic Agility for a Faster Moving World
RM52.00 MYR
- Unit price
- / per
Goodreads rating: 3.55
RM52.00 MYR
- Unit price
- / per
51% off est. retail
"Accelerate" would resonate with you if you're navigating the fast-paced currents of modern business. John Kotter offers insights into why traditional hierarchies falter in the face of change and how a dual operating system can fuel strategic agility and rapid innovation. It's a guidebook for pioneers craving to transform their organizations and seize big opportunities. With Kotter's reputation and practical framework, you're looking at a crucial read for staying ahead in today's tumultuous market.
Terry Patten, Ken Wilber, Adam Leonard |
Integral
Books
Integral Life Practice: A 21st Century Blueprint for Physical Health, Emotional Balance, Mental Clarity, and Spiritual Awakening
RM41.00 MYR
- Unit price
- / per
Goodreads rating: 4.09
RM41.00 MYR
- Unit price
- / per
If you've ever felt fragmented by the myriad of self-help approaches and spiritual teachings, "Integral Life Practice" could be the thread that weaves them into a coherent tapestry. Ken Wilber's work is about integrating the physical, emotional, mental, and spiritual aspects of your life in a way that's tailored to suit your personal journey. It's for anyone striving toward a more meaningful existence, whether you're deeply spiritual or staunchly secular. The adaptability and practicality of this book promise a rewarding read for those looking to enhance their lives from multiple angles.
RM37.00 MYR
- Unit price
- / per
31% off est. retail
If you've ever wondered why seemingly similar situations result in wildly different outcomes, "Noise" could be an enlightening read for you. It's like peeling back the layers of human decision-making, exposing the inconsistency—what the authors call noise—that pervades even the most critical judgments. The book doesn't just diagnose the issue; it offers a host of strategies to mitigate this noise, aiming to improve decision-making in fields ranging from medicine to law. Whether you're in a professional field that requires frequent judgment calls or simply intrigued by the psychology behind human errors, the insights here can be profound and potentially transformative.
Benjamin Franklin, George L. Rogers |
Choiceskills
Benjamin Franklin's The Art of Virtue: His Formula for Successful Living
RM41.00 MYR
- Unit price
- / per
Goodreads rating: 4.1
RM41.00 MYR
- Unit price
- / per
If you fancy historical figures and timeless wisdom, "Benjamin Franklin's the Art of Virtue" might just be the perfect blend for you. It's like having a chat with one of America's Founding Fathers, learning about his principles for a fulfilling life. Personal growth enthusiasts often find Franklin's approach to virtue and success deeply resonant even today.
Paul Hogan
|
Harpercollins
Au
Australia According to Hoges - Laugh Out Loud Yarns and Stories from a Legendary Iconic Australian and Author of the Hilarious Bestselling Memoir the Tap Dancing Knife Thrower
Regular price
RM33.00 MYR
RM19.00 MYR
42% off
- Unit price
- / per
Goodreads rating: 4.06
Regular price
RM33.00 MYR
RM19.00 MYR
42% off
- Unit price
- / per
74% off est. retail
If you've ever been curious about the land Down Under, Paul Hogan delivers a side-splitting journey through the culture and history of Australia. His close-to-the-bone humor and genuine love for his homeland shine through each page. With Hogan at the helm, expect a rollicking read that's part history lesson, part personal anecdote, and all parts entertaining. This book might just leave you feeling like an honorary Aussie with a keen sense of the nation's quirks and charms.
Mariella Frostrup, Alice Smellie
Cracking the Menopause While Keeping Yourself Together
RM36.00 MYR
- Unit price
- / per
Goodreads rating: 4.21
RM36.00 MYR
- Unit price
- / per
If the journey through menopause feels daunting, this could be the companion you need. Frostrup and Smellie blend personal stories with expert advice, making 'Cracking the Menopause' a wise and relatable guide. It's like having a reassuring conversation with a friend who understands the ups and downs, and one who's armed with practical solutions to help you keep yourself together.
Kim Malone Scott
|
Pan
Just Work: How to Confront Bias, Prejudice and Bullying to Build a Culture of Inclusivity
Regular price
RM37.00 MYR
RM26.00 MYR
30% off
- Unit price
- / per
Goodreads rating: 3.79
Regular price
RM37.00 MYR
RM26.00 MYR
30% off
- Unit price
- / per
54% off est. retail
If you've ever felt that your workplace could benefit from a more inclusive and respectful environment, "Just Work" by Kim Malone Scott could be a valuable guide for you. Scott, known for her insightful approach to management in "Radical Candor," offers a practical framework to address bias, prejudice, and bullying. This isn't just about ethics; it's about making your team, and by extension your business, stronger through fairness and diversity. Exploring this could be a step towards creating the professional culture you believe in.
Business Books
Malcolm Gladwell
|
Penguin
Books
David and Goliath: Underdogs, Misfits and the Art of Battling Giants
RM33.00 MYR
- Unit price
- / per
Goodreads rating: 3.97
RM33.00 MYR
- Unit price
- / per
If you've ever felt like the odd one out, or found yourself rooting for the underdog, "David and Goliath" will resonate with you. Malcolm Gladwell challenges conventional wisdom, arguing that what we perceive as weaknesses can actually be the source of great strength. It's a book that will flip your perception of power on its head and leave you feeling empowered to tackle your own giants.
Nicholas Davis Klaus Schwab
|
Penguin
Group
Usa
Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World
RM33.00 MYR
- Unit price
- / per
Goodreads rating: 3.52
RM33.00 MYR
- Unit price
- / per
60% off est. retail
If you're at all curious or concerned about how fast technology is changing our lives, this book is like a compass in a digital storm. Klaus Schwab comprehensively discusses the societal shifts imminent with the Fourth Industrial Revolution, offering insight into how we can actively participate in shaping these changes rather than being passive bystanders. It's a guide that empowers you to think critically and act on the intersection of technology, economy, and humanity.
Richard W. Lewis
|
Journey
Editions
The Absolut Book: The Absolut Vodka Advertising Story
RM37.00 MYR
- Unit price
- / per
Goodreads rating: 4.12
RM37.00 MYR
- Unit price
- / per
If you're intrigued by the intersection of art, marketing, and brand storytelling, "The Absolut Book" could be a captivating read. It's not just an homage to a successful advertising strategy; it's a dive into the creative process and a visual feast that celebrates the iconic Absolut bottle. The book might inspire you if you appreciate marketing ingenuity or the seamless blend of advertising and art.
Neil Hoyne
|
Portfolio
Converted: The Data-Driven Way to Win Customers' Hearts
Regular price
RM63.00 MYR
RM48.00 MYR
24% off
- Unit price
- / per
Goodreads rating: 3.9
Regular price
RM63.00 MYR
RM48.00 MYR
24% off
- Unit price
- / per
If you're looking to step up your digital marketing game, "Converted" could be the secret weapon you've been searching for. Neil Hoyne distills his expertise from Google into a playbook that is both practical and insightful, focused on forging long-term customer relationships through data-driven strategies. His perspective challenges the short-term focus that pervades the industry and offers a compelling route to sustainable success and competitive advantage.
Rob Copeland
|
Macmillan
Business
The Fund: Ray Dalio, Bridgewater Associates and the Unraveling of a Wall Street Legend
RM63.00 MYR
- Unit price
- / per
Goodreads rating: 3.98
RM63.00 MYR
- Unit price
- / per
If the high-stakes world of finance captivates you, "The Fund" will be a gripping journey through the corridors of power and wealth. Rob Copeland grants you exclusive insights into Ray Dalio and Bridgewater Associates, with the compelling allure of the insider's view. It feels as though you're a fly on the wall in a world where strategy, success, and the weight of principles intertwine.
RM63.00 MYR
- Unit price
- / per
If you're fascinated by how collective intelligence is transforming our world, "We-Think" will feel like a map to the new frontier. Leadbeater deftly illustrates how platforms like Wikipedia and YouTube signify a shift from passive consumption to active, creative participation. It's thought-provoking and illuminates how this collective mindset is changing everything from work to politics.
Mark Gerchick
|
W.
W.
Norton
&
Company
Full Upright and Locked Position: Not-So-Comfortable Truths About Air Travel Today
RM48.00 MYR
- Unit price
- / per
Goodreads rating: 3.7
RM48.00 MYR
- Unit price
- / per
58% off est. retail
If you've ever felt crammed into an airplane seat wondering where the glamour of flying went, "Full Upright and Locked Position" will resonate with you. Mark Gerchick peels back the cabin curtains to reveal the realities of today's flying experience with an expert's perspective that's both enlightening and entertaining. Understanding the why and how behind those pesky fees and cramped quarters might not make your legs any less cramped, but at least your mind will be flying first class in knowledge.
Kim Malone Scott
|
Pan
Just Work: How to Confront Bias, Prejudice and Bullying to Build a Culture of Inclusivity
Regular price
RM37.00 MYR
RM26.00 MYR
30% off
- Unit price
- / per
Goodreads rating: 3.79
Regular price
RM37.00 MYR
RM26.00 MYR
30% off
- Unit price
- / per
54% off est. retail
If you've ever felt that your workplace could benefit from a more inclusive and respectful environment, "Just Work" by Kim Malone Scott could be a valuable guide for you. Scott, known for her insightful approach to management in "Radical Candor," offers a practical framework to address bias, prejudice, and bullying. This isn't just about ethics; it's about making your team, and by extension your business, stronger through fairness and diversity. Exploring this could be a step towards creating the professional culture you believe in.
David Sally, Chris Anderson |
Penguin
The Numbers Game: Why Everything You Know About Football Is Wrong
RM33.00 MYR
- Unit price
- / per
Goodreads rating: 3.72
RM33.00 MYR
- Unit price
- / per
51% off est. retail
If you're a football fan ready to challenge the common narratives and assumptions in the sport, "The Numbers Game" is for you. Anderson and Sally apply their academic prowess to the world's most popular game, providing a fresh analytical perspective that might change how you view every match. It's not only about the love of the game; it's about understanding it on a deeper level.
Peter Sheahan
|
Harper
Flip: How to Survive and Thrive by Turning Your Business on Its Head
Regular price
RM26.00 MYR
RM15.00 MYR
42% off
- Unit price
- / per
Goodreads rating: 3.13
Regular price
RM26.00 MYR
RM15.00 MYR
42% off
- Unit price
- / per
78% off est. retail
If you're feeling stuck or conventional methods aren't cutting it, "Flip" might just be the catalyst for transformation your business mindset needs. Sheahan's sharp insights could help you see your operation from a fresh angle, encouraging you to take risks like the big players and potentially thrive amidst uncertainty. It's not just a book; it's a challenge to innovate and redefine your approach to success.
Stay in touch and win free books
Enter our giveaways, keep up with our latest sales and events, and receive recommendations direct to your inbox. We'll only send the good stuff, promise!
By completing this form, you are signing up to receive our emails and can unsubscribe at any time.