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A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Stephen Fenichell, Scott Bedbury
Save up to 41%
Compare to estimated retail price: RM74.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century - Thryft
A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Stephen Fenichell, Scott Bedbury
Save up to 41%
Compare to estimated retail price: RM74.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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ISBN: 9780142001905
Authors: Stephen Fenichell, Scott Bedbury
Publisher: Penguin Books
Date of Publication: 2003-02-25
Format: Paperback
Related Collections: Business
Related Topics: Leadership
Goodreads rating: 3.95
(rated by 733 readers)

Description

What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.