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A Designer's Research Manual, 2nd edition, Updated and Expanded : Succeed in design by knowing your clients and understanding what they really need

by Ken Visocky O'Grady, Jenn Visocky O'Grady
RM50.17 MYR
A Designer's Research Manual, 2nd edition, Updated and Expanded : Succeed in design by knowing your clients and understanding what they really need - Thryft
A Designer's Research Manual, 2nd edition, Updated and Expanded : Succeed in design by knowing your clients and understanding what they really need - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

A Designer's Research Manual, 2nd edition, Updated and Expanded : Succeed in design by knowing your clients and understanding what they really need

by Ken Visocky O'Grady, Jenn Visocky O'Grady
RM50.17 MYR
ISBN: 9781631592621
Authors: Ken Visocky O'Grady, Jenn Visocky O'Grady
Publisher: Rockport Publishers
Date of Publication: 2017-07-01
Format: Paperback
Related Collections: Business
Goodreads rating: 4.09
(rated by 55 readers)

Description

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes:Over 25 proven research strategies and tacticsAdded content about planning research, analyzing results, and integrating research into the design processSuggestions for scaling research for any project, timeline, or budgetAll new in-depth case studies from industry leaders, outlining strategy and impactUpdated images, illustrations, and visualizationsQuick Tips for rapid integration of research concepts into your practice
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.