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Online Marketing : A Customer-Led Approach - Thryft
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Richard Gay, Rita Esen, Alan Charlesworth  | Oxford University Press

Online Marketing : A Customer-Led Approach

from RM91.85 MYR

Goodreads rating: 3.33

from RM91.85 MYR

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'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text the changing online environment, online planning and more.