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Books From University Presses

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Talent Wants to Be Free: Why We Should Learn to Love Leaks, Raids, and Free Riding
Orly Lobel | Yale University Press

Talent Wants to Be Free: Why We Should Learn to Love Leaks, Raids, and Free Riding

RM67.00 MYR

Goodreads rating: 4.28

RM67.00 MYR

If you're intrigued by the dynamics that drive innovation and growth, "Talent Wants to Be Free" will give you a fresh outlook on how open talent flow is essential. Orly Lobel challenges the traditional corporate mindset, advocating for less restrictive practices. This read could change the way you think about the potential of unhindered creativity and reshape your perspective on legal and industry norms.
How to Change the World: Social Entrepreneurs and the Power of New Ideas
David Bornstein | Oxford University Press

How to Change the World: Social Entrepreneurs and the Power of New Ideas

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.94

RM41.00 MYR RM19.00 MYR 54% off

83% off est. retail
You might find "How to Change the World" both uplifting and empowering if you're passionate about social activism or entrepreneurship. It showcases real-life tales of individuals who've tackled massive challenges, sparking that can-do spirit and offering insights on making tangible differences in the world. It's like a playbook for anyone with the drive to create meaningful change but needing a spark of inspiration or affirmation that one person's determination can indeed transform lives.
Industrial Eden: A Chinese Capitalist Vision
Brett Sheehan | Harvard University Press

Industrial Eden: A Chinese Capitalist Vision

RM119.00 MYR RM74.00 MYR 38% off

Goodreads rating: 4.2

RM119.00 MYR RM74.00 MYR 38% off

67% off est. retail
"Industrial Eden" offers an enlightening journey into the resilience and adaptability of entrepreneurs in the face of political and economic upheaval. If you're intrigued by the dynamics of business survival and success across different regimes, this historical plunge into the Song family's corporate saga might just enrich your understanding of China's complex past. It's an engaging tale of ambition and ingenuity that feels almost novelistic, revealing much about the fabric of Chinese society and its commerce.
Banking on Small Business: Microfinance in Contemporary Russia
Gail Buyske | Cornell University Press

Banking on Small Business: Microfinance in Contemporary Russia

RM160.00 MYR RM104.00 MYR 35% off

Goodreads rating: 3.0

RM160.00 MYR RM104.00 MYR 35% off

69% off est. retail
If you have an interest in both emerging markets and the potent tool of microfinance, "Banking on Small Business" is a revealing read. It skillfully intertwines the trajectory of Russian entrepreneurship with the mechanics and expansion of microfinance in a transforming economy. For students of economic development or advocates of grassroots financial empowerment, Gail Buyske offers a unique and informative perspective on the subject.
Dragon in a Three-Piece Suit: The Emergence of Capitalism in China
Doug Guthrie | Princeton University Press

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

RM41.00 MYR RM37.00 MYR 10% off

Goodreads rating: 3.25

RM41.00 MYR RM37.00 MYR 10% off

88% off est. retail
If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.
Viral Marketing: The Science of Sharing
Karen Nelson-Field | Oxford University Press

Viral Marketing: The Science of Sharing

RM41.00 MYR

Goodreads rating: 3.53

RM41.00 MYR

73% off est. retail
If you're intrigued by the mechanics of viral content and skeptical about the 'random lightning strike' theory of online success, this book is your new best friend. Karen Nelson-Field strips away the mystery with data-driven insights that can help steer your social media campaigns towards more reliable outcomes. It's a blend of academia and real-world marketing that challenges popular myths and arms you with evidence-based strategies.
Thought Leadership Meets Business: How business schools can become more successful - Thryft
Peter Lorange | Cambridge University Press

Thought Leadership Meets Business: How business schools can become more successful

RM37.00 MYR RM26.00 MYR 30% off

Goodreads rating: 4.0

RM37.00 MYR RM26.00 MYR 30% off

88% off est. retail
If you're deeply invested in future-proofing your career in business management or academia, this book serves as a strategic playbook. Peter Lorange, with his seasoned experience at IMD, unveils invaluable insights on how executive education can evolve to meet real-world business demands. This isn't just theory; it's a guide borne of proven success and emerging trends in global business education.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

RM37.00 MYR

Goodreads rating: 3.45

RM37.00 MYR

88% off est. retail
This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
The Collaborative Enterprise: Managing Speed and Complexity in Knowledge-Based Businesses - Thryft
Charles C. Heckscher | Yale University Press

The Collaborative Enterprise: Managing Speed and Complexity in Knowledge-Based Businesses

RM171.00 MYR RM48.00 MYR 72% off

Goodreads rating: 4.0

RM171.00 MYR RM48.00 MYR 72% off

88% off est. retail
If you're intrigued by the idea of collective brainpower fueling a company's growth, this book is your deep dive into effective team synergy. Heckscher's insights on transcending outdated bureaucratic methods will speak to you if you're aiming to drive your business forward in today's fast-paced, knowledge-driven economy. The real-life case studies make the theories tangible, showing exactly how successful collaboration looks in action and why it might be the competitive edge you've been looking for.
The New Financial Order: Risk in the 21st Century
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Robert J. Shiller | Princeton University Press

The New Financial Order: Risk in the 21st Century

RM52.00 MYR RM33.00 MYR 37% off

Goodreads rating: 3.79

RM52.00 MYR RM33.00 MYR 37% off

81% off est. retail
Feeling uneasy about economic instability and your personal financial future? Shiller's "The New Financial Order" might just be the handbook you need to navigate the 21st century's financial roller coaster. It's not just about stashing your cash in stocks or savings accounts; Shiller takes you deeper into less-talked-about assets like your job and home. His innovative vision leverages modern tech and sophisticated financial theories, promising an unprecedented level of economic security. If you want to protect and grow what's truly valuable, give this one a read.
The Greening of Asia: The Business Case for Solving Asia's Environmental Emergency
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Mark L. Clifford | Columbia University Press

The Greening of Asia: The Business Case for Solving Asia's Environmental Emergency

RM59.00 MYR RM22.00 MYR 63% off

Goodreads rating: 3.62

RM59.00 MYR RM22.00 MYR 63% off

84% off est. retail
If you're keen on understanding how economic growth and environmental sustainability can coexist, "The Greening of Asia" provides a fascinating glimpse into real-world solutions. Clifford's extensive knowledge offers an insightful read for anyone interested in environmental economics, clean technology, and how Asian companies are leading the way. It could be especially enlightening if you're passionate about business strategies that contribute positively to our planet.
Cambridge International AS And A Level Business Studies Student's Coursebook - Thryft
Sold out
Peter Stimpson | Cambridge University Press

Cambridge International AS And A Level Business Studies Student's Coursebook

RM15.00 MYR

Goodreads rating: 4.04

RM15.00 MYR

This book could be a good read for anyone interested in understanding business principles and techniques with an international perspective. With activities and case studies based on real businesses, it provides practical insights into how businesses operate globally. The inclusion of examination-style questions also helps students prepare effectively.
Strategic Giving - The Art and Science of Philanthropy - Thryft
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Peter Frumkin | University Of Chicago Press

Strategic Giving - The Art and Science of Philanthropy

RM15.00 MYR

Goodreads rating: 3.74

RM15.00 MYR

95% off est. retail
"Strategic Giving" could be a great read for anyone interested in making a positive impact on the world through charitable giving. This book provides a comprehensive framework for developing a philanthropic strategy that can meet public needs while also expressing private beliefs and commitments. Readers will gain an understanding of the five essential elements of philanthropic strategy and learn how to integrate them for effective giving. This well-researched and thoughtful book is essential reading for donors, researchers, and anyone involved with the world of philanthropy.
Cambridge IGCSE Business Studies Coursebook with CD-ROM - Thryft
Sold out
Mark Fisher, Medi Houghton, Veenu Jain  | Cambridge University Press

Cambridge IGCSE Business Studies Coursebook with CD-ROM

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 4.19

RM33.00 MYR RM22.00 MYR 33% off

This revised set of resources for Cambridge IGCSE Business Studies syllabus 0450 (and Cambridge O Level Business Studies syllabus 7115) is thoroughly updated for the latest syllabus for first examinations from 2015. Written by experienced teachers, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; case studies contextualise the content making it relevant to the international learner. It provides thorough examination support for both papers with questions at the end of each chapter and an extensive case study at the end of each unit. The CD-ROM contains revision aids, further questions and activities. A Teachers CD-ROM is also available.
How Brands Grow: What Marketers Don't Know
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Byron Sharp | Oxford University Press

How Brands Grow: What Marketers Don't Know

RM52.00 MYR

Goodreads rating: 4.16

RM52.00 MYR

73% off est. retail
How Brands Grow presents tried and tested laws for growing brands through evidence-based research. It explores topics such as how advertising works, the impact of price promotions, and loyalty programs. This book is highly recommended for marketing professionals who are looking to improve their brand growth strategies. Its distinctive feature is the evidence-based approach, which sets it apart from other marketing texts.
Emerging Multinationals in Emerging Markets - Thryft
Sold out
Ravi Ramamurti, Jitendra Singh  | Cambridge University Press

Emerging Multinationals in Emerging Markets

RM69.00 MYR RM48.00 MYR 30% off

Goodreads rating: 4.33

RM69.00 MYR RM48.00 MYR 30% off

85% off est. retail
This book provides a comprehensive insight into the world of Emerging Market Multinationals (EMNEs) and their unique paths to global success. It explores how these firms have leveraged their home-country context to achieve competitive advantages and what impact their internationalization has had on their Western rivals. Recommended for anyone interested in understanding the changing landscape of global business and the future of EMNEs.
The External Control of Organizations: A Resource Dependence Perspective
Sold out
Jeffrey Pfeffer, Gerald R. Salancik  | Stanford University Press

The External Control of Organizations: A Resource Dependence Perspective

RM48.00 MYR

Goodreads rating: 4.15

RM48.00 MYR

If you're delving into organization studies or managing any kind of business, "The External Control of Organizations" could be invaluable for you. It's not just about theories; it's about practical understanding of how organizations really operate within their environments. The book is a touchstone in the field that'll give you a perspective shift on how you see these entities interact with the world around them. With its blend of foundational knowledge and contemporary insights, it's a read that could shift how you approach organizational management.
Business And Management For The IB Diploma - Thryft
Sold out
Peter Stimpson, Alex Smith  | Cambridge University Press

Business And Management For The IB Diploma

RM65.00 MYR

Goodreads rating: 3.83

RM65.00 MYR

Tailored to the thematic requirements and assessment objectives of the IB syllabus. Designed for class use and independent study, this new coursebook is tailored to the thematic requirements and assessment objectives of the IB syllabus. It includes learning objectives and summaries; integrated Theory of Knowledge material; text in clear sections, following the IB syllabus structure and content specifications; clear, accessible English for students whose first language is not English; exam-style practice questions and a chapter on assessment and exam techniques. Written by two practising Business and Management teachers, Peter Stimpson and Alex Smith, it features the following topics: Business organisation and environment; Human resources; Accounts and finance; Marketing; Operations management; Business strategy.
Online Marketing : A Customer-Led Approach - Thryft
Sold out
Richard Gay, Rita Esen, Alan Charlesworth  | Oxford University Press

Online Marketing : A Customer-Led Approach

RM91.00 MYR

Goodreads rating: 3.33

RM91.00 MYR

'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text the changing online environment, online planning and more.
The Founder's Dilemmas : Anticipating and Avoiding the Pitfalls That Can Sink a Startup - Thryft
Sold out
Noam Wasserman | Princeton University Press

The Founder's Dilemmas : Anticipating and Avoiding the Pitfalls That Can Sink a Startup

RM42.00 MYR

Goodreads rating: 4.01

RM42.00 MYR

A guide to the early decisions that can make or break startup venturesOften downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.People problems are the leading cause of failure in startups. This book offers solutions.
Beating the Odds : Jump-Starting Developing Countries - Thryft
Sold out
Justin Yifu Lin, Célestin Monga  | Princeton University Press

Beating the Odds : Jump-Starting Developing Countries

RM58.00 MYR

Goodreads rating: 4.25

RM58.00 MYR

How poor countries can ignite economic growth without waiting for global action or the creation of ideal local conditionsContrary to conventional wisdom, countries that ignite a process of rapid economic growth almost always do so while lacking what experts say are the essential preconditions for development, such as good infrastructure and institutions. In Beating the Odds , two of the world's leading development economists begin with this paradox to explain what is wrong with mainstream development thinking―and to offer a practical blueprint for moving poor countries out of the low-income trap regardless of their circumstances.Justin Yifu Lin, the former chief economist of the World Bank, and Célestin Monga, the chief economist of the African Development Bank, propose a development strategy that encourages poor countries to leap directly into the global economy by building industrial parks and export-processing zones linked to global markets. Countries can leverage these zones to attract light manufacturing from more advanced economies, as East Asian countries did in the 1960s and China did in the 1980s. By attracting foreign investment and firms, poor countries can improve their trade logistics, increase the knowledge and skills of local entrepreneurs, gain the confidence of international buyers, and gradually make local firms competitive. This strategy is already being used with great success in Vietnam, Cambodia, Bangladesh, Mauritius, Ethiopia, Rwanda, and other countries. And the strategy need not be limited to traditional manufacturing but can also include agriculture, the service sector, and other activities.Beating the Odds shows how poor countries can ignite growth without waiting for global action or the creation of ideal local conditions.
Emerging Multinationals in Emerging Markets - Thryft
Sold out
Ravi Ramamurti, Jitendra Singh  | Cambridge University Press

Emerging Multinationals in Emerging Markets

RM77.00 MYR

Goodreads rating: 4.33

RM77.00 MYR

Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theory? In Emerging Multinationals in Emerging Markets, a distinguished group of international business scholars tackle these questions based on a shared research design. The heart of the book contains detailed studies of emerging-market multinationals (EMNEs) from the BRIC economies, plus Israel, Mexico, South Africa, and Thailand. The studies show that EMNEs come in many shapes and sizes, depending on the home-country context. Furthermore, EMNEs leverage distinctive competitive advantages and pursue distinctive internationalization paths. This timely analysis of EMNEs promises to enrich mainstream models of how firms internationalize in today's global economy.