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Books From University Presses

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Communication
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Communication
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The Subversive Copy Editor: Advice from Chicago (Or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself)
Carol Fisher Saller | University Of Chicago Press

The Subversive Copy Editor: Advice from Chicago (Or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself)

RM45.00 MYR

Goodreads rating: 4.2

RM45.00 MYR

If you're feeling the tension between the 'rights' and 'wrongs' of grammar and style in your author-editor relationships, "The Subversive Copy Editor" might be just the remedy you need. Carol Fisher Saller understands the battleground of prose styling all too well and invites you to approach editing with care, flexibility, and, most importantly, a peace-making spirit. You'll appreciate how her real-life misadventures turn into practical advice for fostering cooperative partnerships and serving your ultimate boss—the reader.
The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft
Ian I. Mitroff, Harold A. Linstone  | State University Of New York Press

The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 0.0

RM41.00 MYR RM15.00 MYR 63% off

91% off est. retail
This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.
Media Relations
Richard Stanton | Oxford University Press

Media Relations

RM48.00 MYR

Goodreads rating: 3.0

RM48.00 MYR

88% off est. retail
If you’re looking to bridge the gap between media theories and real-world applications, "Media Relations" by Richard Stanton is tailor-made for you. The book dives into the intricacies of crafting messages that resonate and navigating the complex media landscape effectively. It’s a treasure trove for any communications professional aiming to finesse their media strategy and understand the nuances of message delivery and reception.
Thought Leadership Meets Business: How business schools can become more successful - Thryft
Peter Lorange | Cambridge University Press

Thought Leadership Meets Business: How business schools can become more successful

RM37.00 MYR RM26.00 MYR 30% off

Goodreads rating: 4.0

RM37.00 MYR RM26.00 MYR 30% off

88% off est. retail
If you're deeply invested in future-proofing your career in business management or academia, this book serves as a strategic playbook. Peter Lorange, with his seasoned experience at IMD, unveils invaluable insights on how executive education can evolve to meet real-world business demands. This isn't just theory; it's a guide borne of proven success and emerging trends in global business education.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

RM48.00 MYR

Goodreads rating: 2.0

RM48.00 MYR

88% off est. retail
If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.
Business Vocabulary In Use Elementary - Thryft
Bill Mascull | Cambridge University Press

Business Vocabulary In Use Elementary

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.1

RM30.00 MYR RM15.00 MYR 50% off

This book is a must-have for anyone learning English for business purposes. It provides a comprehensive collection of essential business vocabulary, presented in a clear and easy-to-understand manner. With its practical approach, it allows users to immediately apply their newfound knowledge in real-life business situations. The unique feature of this book is its combination of vocabulary presentation and practice exercises, making it an effective tool for building business communication skills. Whether you're a student, a professional, or someone looking to improve their English in a business context, this book is a valuable resource that will help you succeed in your language learning journey.
The Chicago Manual of Style - Thryft
University of Chicago Press | The University Of Chicago Press

The Chicago Manual of Style

RM134.00 MYR RM45.00 MYR 66% off

Goodreads rating: 4.3

RM134.00 MYR RM45.00 MYR 66% off

84% off est. retail
If precision in writing is what you're after, "The Chicago Manual of Style" is akin to a trusty compass for navigation through the complexities of editorial conventions. It's not just a book; it's a comprehensive tool that has stood the test of time, helping countless writers ensure their prose is polished and professional. Whether you're a budding author, an academic, or someone who cares about the nitty-gritty of punctuation and formatting, this manual is a must-have reference you'll return to time and again.
Public Relations Writing In Australia - Thryft
James Mahoney | Oxford University Press

Public Relations Writing In Australia

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.0

RM30.00 MYR RM15.00 MYR 50% off

96% off est. retail
Public Relations Writing in Australia is an excellent resource for anyone who wants to write effective public relations messaging in Australia. With a focus on clear writing that conveys a message, this book is essential for those who wish to work in the field of Public Relations. It provides practical advice on writing for various public relations tactics and encourages readers to understand the context in which they work. This book is an excellent guide for anyone who is looking to advance their skills in writing and public relations.
McNae's Essential Law for Journalists
Mark Hanna | Oxford University Press

McNae's Essential Law for Journalists

RM138.00 MYR RM56.00 MYR 59% off

Goodreads rating: 3.84

RM138.00 MYR RM56.00 MYR 59% off

64% off est. retail
If you're navigating the journalistic landscape, this book is a must-have. As someone likely to encounter the complex web of legal issues in media, having McNae's Essential Law for Journalists on your desk means you'll have a trusted source to help steer through the legalities. It's updated, comprehensive, and serves not just as a textbook but as a day-to-day reference to keep your work legally sound.
Cue and Cut : A Practical Approach to Working in Multi-Camera Studios - Thryft
Roger Singleton-Turner | Manchester University Press

Cue and Cut : A Practical Approach to Working in Multi-Camera Studios

RM23.00 MYR RM15.00 MYR 35% off

Goodreads rating: 3.33

RM23.00 MYR RM15.00 MYR 35% off

91% off est. retail
"Cue and Cut" is an excellent guide for individuals interested in working in television studios or pursuing a career in multi-camera content creation. The book offers practical advice, from understanding the equipment required to producing a polished result. The book is based on the first-hand experience of the author, who has worked with the top production crews in the BBC and ITV. With extensive coverage of multi-camera aspects, "Cue and Cut" is recommended for undergraduate, HND, B.Tech, post-graduate students, and anyone interested in mastering the multi-camera studio, regardless of their experience level.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.45

RM22.00 MYR RM15.00 MYR 32% off

95% off est. retail
This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
Lend Me Your Ears: All You Need to Know About Making Speeches and Presentations
Max Atkinson | Oxford University Press

Lend Me Your Ears: All You Need to Know About Making Speeches and Presentations

RM97.00 MYR

Goodreads rating: 4.04

RM97.00 MYR

If standing in front of an audience sends waves of anxiety through you, John Maxwell Atkinson's "Lend Me Your Ears" could be your anchor. Atkinson's wisdom is distilled from years as a speech coach, promising to transform public speaking from a sweat-inducing ordeal to an opportunity to captivate and inspire your listeners. Get ready to leave behind those shaky hands and embrace your newfound eloquence.
Business Vocabulary In Use Advanced - Thryft
Bill Mascull | Cambridge University Press

Business Vocabulary In Use Advanced

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.21

RM30.00 MYR RM15.00 MYR 50% off

Business Vocabulary In Use Advanced could be a good read for you if you're an advanced English learner looking to improve your language skills specifically for business and professional purposes. This book is unique because it offers carefully researched vocabulary that represents how native speakers actually communicate. With its clear presentation and practice exercises, it covers a wide range of up-to-date business topics and concepts, giving you the tools to enhance your communication skills in a professional setting.
How Behavior Spreads: The Science of Complex Contagions
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Damon Centola | Princeton University Press

How Behavior Spreads: The Science of Complex Contagions

RM78.00 MYR

Goodreads rating: 4.09

RM78.00 MYR

If you're curious about the intricacies of how ideas and actions go viral—or why they sometimes flop—Damon Centola's 'How Behavior Spreads' is the insightful read you've been looking for. It turns our traditional understanding of social networks on its head, offering a fresh perspective backed by a decade of research. Especially if you're involved in public health, innovation, or social activism, this book could fundamentally change how you approach the challenge of influencing behavior change at scale.
The Social Work Interview: A Guide for Human Service Professionals
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Alfred Kadushin, Goldie Kadushin  | Columbia University Press

The Social Work Interview: A Guide for Human Service Professionals

RM34.00 MYR

Goodreads rating: 3.75

RM34.00 MYR

The Social Work Interview is a staple in your field for a reason - it distills decades of professional experience into a comprehensive guide that can transform how you interact with clients. From building trust to navigating difficult scenarios, the book's practical strategies can refine your skills and enhance your practice, making it invaluable for both newcomers and seasoned professionals in the social services.
The Economics of Attention: Style and Substance in the Age of Information
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Richard A. Lanham | University Of Chicago Press

The Economics of Attention: Style and Substance in the Age of Information

RM45.00 MYR RM22.00 MYR 51% off

Goodreads rating: 3.54

RM45.00 MYR RM22.00 MYR 51% off

86% off est. retail
Whether you're a data-savvy economist or a creative at heart, "The Economics of Attention" offers deep insight into how value is crafted and traded in our modern, information-saturated world. Lanham's sharp analysis interweaves economics with the humanities, suggesting that understanding style is as essential as grasping substance when navigating the overwhelming waves of digital information. This book might change not just how you look at information, but also how you prioritize every click and glance in the digital age.
Leadership Practice and Perspectives - Thryft
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Kevin Roe | Oxford University Press

Leadership Practice and Perspectives

RM45.00 MYR RM37.00 MYR 18% off

Goodreads rating: 3.6

RM45.00 MYR RM37.00 MYR 18% off

88% off est. retail
If you're looking to understand leadership beyond just theoretical concepts, this book brings them to life. It's well-suited for students or aspiring leaders who appreciate learning from varied, real-world scenarios. Kevin Roe has a way with words that makes complex ideas approachable, and you're likely to finish this book with a richer perspective on what it takes to lead in different settings.
The Power of News: The History of Reuters, 1849-1989 - Thryft
Sold out
Donald Read | Oxford University Press

The Power of News: The History of Reuters, 1849-1989

RM60.00 MYR

Goodreads rating: 2.88

RM60.00 MYR

If you're fascinated by the evolution of global communications and the pivotal role of news agencies in shaping our perception of events, "The Power of News: The History of Reuters, 1849-1989" is a compelling read. It's not just a history book; it's a mirror reflecting the revolution in information dissemination from the 19th century to the modern age, focusing on an organization that has witnessed—and reported—some of the world's most significant events. Donald Read's exploration gives a vivid look at how Reuters grew from a single telegraph office to a news empire, all while grappling with the challenges of maintaining speed and accuracy—a combination that remains essential in today's fast-paced information era.
Telecommunications Development in Asia - Thryft
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John Ure | Hong Kong University Press

Telecommunications Development in Asia

RM82.00 MYR RM63.00 MYR 23% off

Goodreads rating: 3.5

RM82.00 MYR RM63.00 MYR 23% off

If you're fascinated by how technology can transform societies, especially in a diverse and dynamic continent like Asia, "Telecommunications Development in Asia" could be your next insightful read. It takes a deep dive into the strategies that have spurred rapid growth in the region's telecom sector, fitting for anyone interested in policy, economics, or tech development. Plus, it's a follow-up to a work that's already proven its worth, making this sequel a promising addition to your collection.
Essential Economics for Cambridge IGCSERG Student Book - Thryft
Sold out
Robert Dransfield, Jane King, Terry Cook  | Oxford University Press

Essential Economics for Cambridge IGCSERG Student Book

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 0.0

RM52.00 MYR RM19.00 MYR 63% off

89% off est. retail
If you're grappling with the intricacies of economics at the IGCSE level, this book may just be your lifeline. It's crafted with the intent to make complex economic concepts digestible for students whose first language isn't English. The online exam prep resources are a bonus, giving you that extra edge for exam readiness.
Business Vocabulary in Use: Intermediate - Thryft
Sold out
Bill Mascull | Cambridge University Press

Business Vocabulary in Use: Intermediate

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 3.99

RM26.00 MYR RM15.00 MYR 42% off

This book is a valuable resource for anyone looking to enhance their business vocabulary. With clear explanations and practice exercises, it covers a wide range of business topics, making it a comprehensive guide for learners. It especially focuses on developing essential communication skills like meetings, negotiations, and presentations, ensuring that readers can effectively communicate in a professional setting. Whether you're a student, job seeker, or aspiring entrepreneur, this book is a must-have for your business journey.
Clear and to the Point : 8 psychological principles for compelling PowerPoint presentations - Thryft
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Stephen M. Kosslyn | Oxford University Press

Clear and to the Point : 8 psychological principles for compelling PowerPoint presentations

RM52.00 MYR RM15.00 MYR 71% off

Goodreads rating: 3.61

RM52.00 MYR RM15.00 MYR 71% off

88% off est. retail
This book is a must-read for anyone who wants to create attention-grabbing presentations. Kosslyn's eight principles are backed by modern science, and he provides numerous examples and tips to help readers create presentations that are clear, memorable, and enjoyable. One of the book's most distinctive features is its emphasis on the importance of understanding how the brain processes information, and how this can be leveraged to make presentations more effective. Readers who follow Kosslyn's guidelines are sure to receive rave reviews for their next presentation.
Style : Toward Clarity and Grace - Thryft
Sold out
Joseph M. Williams, Gregory G. Colomb  | University Of Chicago Press

Style : Toward Clarity and Grace

RM26.00 MYR

Goodreads rating: 4.21

RM26.00 MYR

82% off est. retail
This book is perfect for anyone who wants to learn how to write persuasively and with clarity. It includes step-by-step strategies for crafting effective sentences and organizing paragraphs. One of the most unique and distinctive features of the book is its emphasis on not following simplistic rules or endless lists of dos and don'ts, but rather learning how to be concise, focused, and organized in your writing. It's a practical and disciplined text that will help transform even your roughest drafts into polished works of clarity, coherence, impact, and personality.
The Internet Challenge to Television - Thryft
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Bruce M. Owen | Harvard University Press

The Internet Challenge to Television

RM28.00 MYR RM15.00 MYR 46% off

Goodreads rating: 4.33

RM28.00 MYR RM15.00 MYR 46% off

91% off est. retail
After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone. The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.