Twentieth Century Design

Regular price RM65.75 MYR
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Twentieth Century Design

Regular price RM65.75 MYR
Unit price
per
ISBN: 9780192842046
Date of Publication: 1997-05-08
Format: Paperback
Related Collections: Art, History
Related Topics: Design
Goodreads rating: 3.56
(rated by 88 readers)

Description

The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the "Americanization" of ideology and business methods, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. Woodham sets the proliferation of everyday design against the writing of critics as diverse as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders . The history which emerges is clearly seen for what it is: the powerful and complex expression ofaesthetic, social, economic, political, and technological forces.
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