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Research Methods for Media and Communication
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Comprehensive guide to media research methods.
If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Research Methods for Media and Communication
Regular price
Compare to estimated retail price: RM390.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
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Book Condition Guide
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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
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Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
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Quantity selected exceeds current stock
ISBN: 9780195560442
Authors:
Niranjala Weerakkody
Publisher: Oxford University Press
Date of Publication: 2008-12-15
Format: Paperback
Goodreads rating: 2.0
(rated by 3 readers)
Description
Research Methods for Media and Communications provides a user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to the disciplines of media studies, communication, mass communication, journalism, public relations and advertising.
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Comprehensive guide to media research methods.
If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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