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Online Marketing : A Customer-Led Approach

Regular price RM143.44 MYR
Unit price
per
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Online Marketing : A Customer-Led Approach

Regular price RM143.44 MYR
Unit price
per
ISBN: 9780199265855
Date of Publication: 2007-09-27
Format: Paperback
Related Collections: Business, Marketing
Goodreads rating: 3.33
(rated by 9 readers)

Description

'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text the changing online environment, online planning and more.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.