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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Robert W. Bly | Holt Paperbacks

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

RM119.00 MYR

Goodreads rating: 3.92

RM119.00 MYR

Dive into "The Copywriter's Handbook" if you're keen on transforming your writing into a compelling sales force. Robert W. Bly guides you with practical techniques that enhance how you craft ads, commercials, and direct mail. It's not just writing; it's about writing that converts readers into customers. This is your go-to resource to stand out in the business of persuasion.
More Sex Is Safer Sex: The Unconventional Wisdom of Economics
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Steven E. Landsburg | Simon & Schuster Ltd

More Sex Is Safer Sex: The Unconventional Wisdom of Economics

RM30.00 MYR RM22.00 MYR 27% off

Goodreads rating: 3.51

RM30.00 MYR RM22.00 MYR 27% off

56% off est. retail
If you're the kind of person who enjoys having your perspectives challenged, "More Sex Is Safer Sex" might be right up your alley. Steven Landsburg takes economic principles and playfully applies them to unconventional wisdom, creating a narrative that's as thought-provoking as it is controversial. Through each page, you'll find yourself questioning the intuitive, which could make dinner conversations a lot more interesting.
Executive Presence : The Missing Link Between Merit and Success - Thryft
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Sylvia Ann Hewlett | Harper Business

Executive Presence : The Missing Link Between Merit and Success

RM63.00 MYR

Goodreads rating: 3.55

RM63.00 MYR

They say presence makes the leader, not just credentials. "Executive Presence" reveals the subtle yet powerful combination of traits that define leadership beyond the resume. It's like a masterclass in charisma—with Hewlett as your personal coach, showing you how to radiate confidence that's felt in every room you enter. Perfect for the ambitious professional itching to crack the executive code.
From Those Wonderful Folks Who Gave You Pearl Harbor : Front-Line Dispatches from the Advertising War - Thryft
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Jerry Della Femina | Canongate Books Ltd

From Those Wonderful Folks Who Gave You Pearl Harbor : Front-Line Dispatches from the Advertising War

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.4

RM33.00 MYR RM19.00 MYR 42% off

If you're fascinated by the allure and drama of the advertising world during its most iconic era, you'll find "From Those Wonderful Folks Who Gave You Pearl Harbor" gripping and insightful. Jerry Della Femina provides a candid look at the industry's heyday with humor and an edge that still feels fresh. It's perfect for anyone who's enjoyed "Mad Men" or has an interest in the mechanisms of American advertising.