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Microtrends: The Small Forces Behind Today's Big Changes

by Mark J. Penn, E. Kinney Zalesne
RM34.00 MYR
Compare to estimated retail price: RM91.00 MYR  

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Microtrends: The Small Forces Behind Today's Big Changes
Microtrends: The Small Forces Behind Today's Big Changes

Unearthing overlooked societal forces through trend analysis.

If you're fascinated by what truly shapes our society beneath the obvious headlines, "Microtrends" is like a backstage pass to the workings of modern culture. Mark Penn's meticulous dissection of what drives change on a granular level could help to satisfy your curiosity and challenge your perspective on what really influences the world around you. It's a must-read if you're interested in the subtleties that propel our collective decisions and behaviors.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Microtrends: The Small Forces Behind Today's Big Changes

by Mark J. Penn, E. Kinney Zalesne
RM34.00 MYR
Compare to estimated retail price: RM91.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781846140624
Authors: Mark J. Penn, E. Kinney Zalesne
Publisher: Penguin Books Ltd
Date of Publication: 2007-01-01
Format: Paperback
Related Collections: Economics, Sociology, Business, Politics
Related Topics: Gender, Social Issues, Economics, Social Science, Sociology, Politics
Goodreads rating: 3.51
(rated by 2531 readers)

Description

Mark Penn argues that the biggest trends in America are microtrends—the small, often overlooked shifts in attitudes, demographics, and behavior that can influence markets, politics, and culture. Drawing on polling, targeting, and psychographic analysis, the book reveals how these microtrends emerge and why they matter—from changing family life and dating patterns to real estate dynamics and environmental concerns. Penn shows how understanding microtrends can illuminate the hidden currents behind big societal changes.
 

Unearthing overlooked societal forces through trend analysis.

If you're fascinated by what truly shapes our society beneath the obvious headlines, "Microtrends" is like a backstage pass to the workings of modern culture. Mark Penn's meticulous dissection of what drives change on a granular level could help to satisfy your curiosity and challenge your perspective on what really influences the world around you. It's a must-read if you're interested in the subtleties that propel our collective decisions and behaviors.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.