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Where East Eats West: The Street-Smarts Guide to Business in China

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Navigating China's business landscape with savvy insights.

Considering how colossal and complex China's market can be, you'll appreciate "Where East Eats West" as a business companion. Sam Goodman packs this guide with practical advice distilled from his rich experience, presenting it in a light, engaging manner. It could be the edge you need to avoid common pitfalls and move confidently in your business ventures within China.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Where East Eats West: The Street-Smarts Guide to Business in China

Regular price RM41.00 MYR Now RM30.00 MYR Save 27%
Unit price
per
Compare to estimated retail price: RM88.00 MYR  
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ISBN: 9781439228302
Date of Publication: 2009-07-15
Format: Paperback
Related Collections: Business, Travel
Goodreads rating: 3.99
(rated by 71 readers)

Description

Already part of the MBA curriculum for Boston College, Rutgers and Colorado State University and winning praise by China veterans, Where East Eats West uses Goodman’s unparalleled China experience to boil down the China business basics into fun, easy-to-digest lessons and ready-to-serve actions so you can steer clear of making China-rookie mistakes. It was designed to be the ultimate airplane book and entertains the China hand as much as it educates the China rookie through humorous, firsthand narratives that make the reader feel as if Goodman is sitting beside them, having a conversation. “From sandwiches to nuclear power plants, Goodman’s in-the-trenches China experiences cover an unusually broad range and the advice he offers you comes unvarnished, unleavened, and unadulterated, just like he lived it. Anyone contemplating an adventure in the world of China business will learn an awful lot from him.” ~Ted Plafker, 20 year China veteran & author of Doing Business in China
 

Navigating China's business landscape with savvy insights.

Considering how colossal and complex China's market can be, you'll appreciate "Where East Eats West" as a business companion. Sam Goodman packs this guide with practical advice distilled from his rich experience, presenting it in a light, engaging manner. It could be the edge you need to avoid common pitfalls and move confidently in your business ventures within China.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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