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One Billion Customers: Lessons from the Front Lines of Doing Business in China

by James McGregor
RM34.00 MYR
One Billion Customers: Lessons from the Front Lines of Doing Business in China
One Billion Customers: Lessons from the Front Lines of Doing Business in China

Navigating China's lucrative, complex business landscape.

If you're looking to understand the intricacies of doing business in China, "One Billion Customers" could be just the book you need. James McGregor's firsthand experiences provide not only a fascinating narrative but also invaluable insights into the challenges and opportunities in a country where the potential is as vast as the pitfalls. It's a candid look at the real dynamics on the ground, which could prove beneficial if you're considering entering the Chinese market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

One Billion Customers: Lessons from the Front Lines of Doing Business in China

by James McGregor
RM34.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780743258418
Authors: James McGregor
Publisher: Free Press
Date of Publication: 2007-09-04
Format: Paperback
Related Collections: Business, Travel, History, Politics, Economics
Related Topics: History, Politics, Asia, History
Goodreads rating: 3.9
(rated by 555 readers)

Description

Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent picture of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.
 

Navigating China's lucrative, complex business landscape.

If you're looking to understand the intricacies of doing business in China, "One Billion Customers" could be just the book you need. James McGregor's firsthand experiences provide not only a fascinating narrative but also invaluable insights into the challenges and opportunities in a country where the potential is as vast as the pitfalls. It's a candid look at the real dynamics on the ground, which could prove beneficial if you're considering entering the Chinese market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.