Sociology

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

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Thomas L. Friedman

The World is Flat : The Globalized World in the Twenty-first Century

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The beginning of the twenty-first century will be remembered, friedman argues, not for military conflicts or political events, but for a whole new age of globalization - a flattening of the world the explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal - and competitor - of the other the rules of the game have changed forever - but does this death of distance, which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand the world is flat is the most timely and essential update on globalization, its successes and its discontents, powerfully illuminated by a world-class writer in his new if its not happening, its because youre not doing it and what happens when we all have dogs hearing the author explores both the benefits and disadvantages of the very latest developments in global communication the emergent popularity of blogging, pod-casting, youtube and myspace enable the modern world citizen to broadcast their views to a potential audience of billions, and the proliferation of internet access to even the poorest communities gives everyone who wants to the tools to address issues of social injustice and inequality on the other hand the technology that seems to improve communication on a global scale causes it to deteriorate on a local scale identifying ours as the age of interruption, friedman discusses the annoyance and dangers of blackberrys in meeting rooms, hands-free kits in conversation and using a phone or ipod whilst driving

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Ian Goldin, Chris Kutarna

Age of Discovery : Navigating the Risks and Rewards of Our New Renaissance

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Age of Discovery could be a good read for those who are curious about the challenges and opportunities that come with rapid global change. This book takes a historical perspective, drawing parallels between the first Renaissance and our present era, highlighting the risks and rewards that come with discovery. If you're interested in understanding the interconnectedness of our world and how it shapes our lives, this book will provide valuable insights and inspire you to navigate the uncertainties of the future with wisdom and courage.

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Grown Up Digital: How the Net Generation is Changing Your World - Thryft
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Don Tapscott

Grown Up Digital: How the Net Generation is Changing Your World

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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:



How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforceSeven guidelines for educators to tap the Net Gen potentialParenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.


Author: Don Tapscott
Format: Hardback
Number of Pages: 384
Publisher: McGraw-Hill Education - Europe
Publication Date: 16 Dec 2009

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Alvin Toffler

Powershift : Knowledge, Wealth and Violence at the Edge of the 21st Century

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This book is a must-read for those interested in understanding the changing nature of power in the modern world. Toffler offers insightful analysis into the shifting geopolitical landscape and how knowledge plays a crucial role in shaping it. With over 500 pages, the book is comprehensive and detailed, providing a thorough understanding of the topic.

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Richard Jay Solomon, Lee W. McKnight, W. Russell Neuman

The Gordian Knot : Political Gridlock on the Information Highway

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The Gordian Knot provides a detailed historical account of the national debate surrounding the development of a national information infrastructure. The authors outline the issues with the political process surrounding the policy-making and provide a policy proposal for a reformed regulatory structure that builds and protects meaningful competition. This book is perfect for those interested in the history of telecommunications, radio, and television broadcasting and the policy-making surrounding these industries.

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Norman M. Scarborough, Thomas W. Zimmerer

Essentials of Entrepreneurship and Small Business Management : United States Edition

Regular price RM81.90 MYR from RM57.34 MYR Save up to 30%

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This book is perfect for anyone who wants to dive into the world of entrepreneurship. With its abundance of real-world examples and practical exercises, it provides a step-by-step guide to starting and managing a small business. The most unique feature of this book is its logical process, which makes it easy for readers to follow along and implement the strategies outlined in the book. Overall, if you're looking for a comprehensive guide to small business management, this book is a great choice.

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Harald Bathelt, Johannes Gluckler

The Relational Economy : Geographies of Knowing and Learning

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This book is a valuable resource for those who want to gain knowledge about the impact of global changes in technology, demand, and competition on the organization of production and the circulation of knowledge across local, national, and global flows. The book employs a novel relational framework, which recognizes values, interpretative frameworks, and decision-making practices as subject to the contextuality of the social institutions that characterize the relationships between the human agents. This book is highly recommended for researchers, academics, and students studying social sciences.

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Koon Hean Cheong

Seeking A Better Urban Future

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This book is highly recommended for anyone interested in understanding how cities tackle the unique problems and opportunities they face in today's world. Dr. Cheong, the CEO of the Housing and Development Board, shares her expertise and insights on how cities can plan and develop to create a better life for their citizens. With a focus on Singapore, she explores the considerations and constraints of a small city-state with an open economy. This book will broaden your perspective on urbanization and inspire you to seek innovative solutions for a better urban future.

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Tom Chatfield

Fun Inc.

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Recommendation: If you've ever been curious about the captivating realm of video games and their impact on our society, "Fun Inc." is a must-read. Tom Chatfield delves deep into the evolution of the gaming industry, unveiling fascinating facts and statistics that challenge common stereotypes. From the influential role of female gamers to the mind-boggling budgets behind blockbuster games, this book sheds light on the ever-growing influence of virtual worlds. Whether you're a dedicated gamer or simply intrigued by the power of technology, "Fun Inc." will open your eyes to a whole new level of entertainment.

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Brad M. Maguth

New Directions in Social Education Research : The Influence of Technology and Globalization on the Lives of Students

from RM56.57 MYR

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This book examines how technology impacts student learning in a global and digital age. It presents research on how students use technology to develop cross-cultural understandings and new knowledge. It is highly recommended for educators who want to understand how to prepare students for the challenges of the 21st century.

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David Schneider, Grady E. Means

Metacapitalism : The E-business Revolution and the Design of 21st Century Companies and Markets

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This book is essential reading for business leaders looking to transform their companies into e-business models. Through case studies of major corporations and industries, the authors reveal how market leaders are leveraging global expansion, capital, and technology to accelerate growth and value creation. They introduce new concepts that will become a natural part of the business lexicon in the near future, such as "value-added communities" and "brand-owning" companies. If you want to stay ahead of the game, MetaCapitalism is the book for you.

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Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.