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Sociology Books

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

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The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball
Noam Cohen | The New Press

The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball

RM70.00 MYR RM52.00 MYR 26% off

Goodreads rating: 3.54

RM70.00 MYR RM52.00 MYR 26% off

56% off est. retail
This book dives deep into how Silicon Valley's tech titans have redefined not just the market, but society's very fabric. If words like 'innovation' and 'disruption' pique your interest, but you're also keen to understand the ripple effects on politics and community, then this might just be the read that broadens your perspective on the digital age's architects. It's an eye-opener about the untold consequences of a tech-ridden future.
The Information : A History, a Theory, a Flood - Thryft
James Gleick | Vintage

The Information: A History, A Theory, A Flood

RM37.00 MYR

Goodreads rating: 4.04

RM37.00 MYR

If you're fascinated by how the digital age came to be, "The Information" by James Gleick could be a rabbit hole of enlightenment. It's more than just a history book; it's a revelation of how information evolution has reshaped our thoughts and society. Imagine tracing the journey from primitive drums to the pervasive cloud, narrated in a way that connects the past to our pixelated present. It's a conversation starter and a thought provoker.
We-Think
Charles Leadbeater | Profile Books

We-Think

RM63.00 MYR

Goodreads rating: 3.65

RM63.00 MYR

If you're fascinated by how collective intelligence is transforming our world, "We-Think" will feel like a map to the new frontier. Leadbeater deftly illustrates how platforms like Wikipedia and YouTube signify a shift from passive consumption to active, creative participation. It's thought-provoking and illuminates how this collective mindset is changing everything from work to politics.
Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World
Nicholas Davis Klaus Schwab | Penguin Group Usa

Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World

RM33.00 MYR

Goodreads rating: 3.52

RM33.00 MYR

60% off est. retail
If you're at all curious or concerned about how fast technology is changing our lives, this book is like a compass in a digital storm. Klaus Schwab comprehensively discusses the societal shifts imminent with the Fourth Industrial Revolution, offering insight into how we can actively participate in shaping these changes rather than being passive bystanders. It's a guide that empowers you to think critically and act on the intersection of technology, economy, and humanity.
No Filter: The Inside Story of Instagram
Sarah Frier | Simon & Schuster

No Filter: The Inside Story of Instagram

RM59.00 MYR

Goodreads rating: 4.11

RM59.00 MYR

If you're fascinated by the gripping narratives behind tech giants, "No Filter" offers a front-row seat to Instagram's journey from a chic startup to a social media behemoth. Sarah Frier's deep dive into the photo-sharing app exposes the tensions between innovation and business growth. It's a story that reflects our current societal dilemmas, making it a compelling read for anyone interested in the intersection of technology, culture, and business.
No Ordinary Disruption: The Four Global Forces Breaking All the Trends
James Manyika, Jonathan Woetzel, Richard Dobbs  | Publicaffairs

No Ordinary Disruption: The Four Global Forces Breaking All the Trends

RM22.00 MYR

Goodreads rating: 3.66

RM22.00 MYR

84% off est. retail
If you're fascinated by the ever-evolving global economy, "No Ordinary Disruption" could be a treasure trove for you. The authors, all directors at the McKinsey Global Institute, offer a deep dive into the seismic changes shaping our world. They don't just give you facts; they equip you with a new lens to view the ripples in our global markets, making it an indispensable read for forward-thinking leaders and curious minds keen on understanding the future of business and economics.
Wonderland: How Play Made the Modern World
Steven Johnson | Macmillan

Wonderland: How Play Made the Modern World

RM41.00 MYR RM33.00 MYR 20% off

Goodreads rating: 3.84

RM41.00 MYR RM33.00 MYR 20% off

If you're fascinated by how seemingly trivial pursuits can revolutionize societies, "Wonderland" is a treasure chest for you. Steven Johnson masterfully bridges the gap between pastime pleasures and pivotal innovations, illustrating how our leisure activities catalyze profound technological advancements. Prepare for an entertaining journey through history, where joy is the unexpected hero of progress.
A Game Design Vocabulary: Exploring the Foundational Principles Behind Good Game Design
Naomi Clark, Anna Anthropy  | Addison-wesley Professional

A Game Design Vocabulary: Exploring the Foundational Principles Behind Good Game Design

RM33.00 MYR

Goodreads rating: 3.93

RM33.00 MYR

77% off est. retail
If you've ever felt stuck in a rut playing games that seem all too familiar or you're a budding game designer looking to hone your craft, "A Game Design Vocabulary" by Anna Anthropy could be a game-changer for you. This book promises a deep dive into the language of game design, helping you craft experiences that resonate on every level. It's a roadmap for innovation in a field hungry for fresh perspectives. Think of this as your lexicon for breaking free from the clichés that might be holding back the transformative potential of games.
Reality Is Broken: Why Games Make Us Better and How They Can Change the World
Jane McGonigal | Penguin Press

Reality Is Broken: Why Games Make Us Better and How They Can Change the World

RM48.00 MYR

Goodreads rating: 3.79

RM48.00 MYR

If you're fascinated by how games intersect with real life, "Reality Is Broken" can shift your perspective. Jane McGonigal doesn't just champion video games for entertainment; she convincingly argues that they can tackle serious issues, empowering and engaging us in ways other mediums cannot. It's a provocative read that might just change the way you think about play and productivity.
Metadata - The MIT Press Essential Knowledge Series
Jeffrey Pomerantz | The Mit Press

Metadata - The MIT Press Essential Knowledge Series

RM33.00 MYR

Goodreads rating: 3.78

RM33.00 MYR

If you're intrigued by the skeletons of modern digital frameworks, "Metadata" is worth your attention. It lays bare the unseen yet critical structures that scaffold our information interactions, particularly as privacy concerns rise with agencies like the NSA in the spotlight. Jeffrey Pomerantz crafts an accessible gateway into understanding the complex yet vital world of metadata, making you appreciate the invisible labor that shapes our daily digital experience.
Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence
Just Arrived
Jerry Kaplan | Yale University Press

Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence

RM48.00 MYR

Goodreads rating: 3.67

RM48.00 MYR

47% off est. retail
If you're fascinated by the future of automation, "Humans Need Not Apply" will resonate with you. Kaplan gives you an insider's perspective on AI's rapid development and its implications for society. It's a future-forward read that not only delves into the tech that will shape our lives but also grapples thoughtfully with the economic and social shifts we'll face. Consider it essential reading to prepare for a world where artificial intelligence is ubiquitous.
Dynamic Governance: Embedding Culture, Capabilities and Change in Singapore
Just Arrived
Geraldine Chen, Michael E. Porter, Boon Siong Neo  | World Scientific Publishing Company

Dynamic Governance: Embedding Culture, Capabilities and Change in Singapore

RM42.00 MYR

Goodreads rating: 4.08

RM42.00 MYR

96% off est. retail
If you're intrigued by the principles and practices that underpin successful governments, "Dynamic Governance" offers thoughtful insights into Singapore's ability to adapt and thrive amidst global challenges. It's not just a political textbook; it's an inspiration for organizations and leaders aiming to infuse their structures with agility and responsiveness. This book might just change your perspective on governance and organizational transformation.
Aerotropolis: The Way We'll Live Next
Greg Lindsay, John D. Kasarda  | Farrar, Straus And Giroux

Aerotropolis: The Way We'll Live Next

RM56.00 MYR

Goodreads rating: 3.53

RM56.00 MYR

39% off est. retail
If you're intrigued by the intersection of urban planning and the evolution of global commerce, "Aerotropolis" is a must-read. It provides a fascinating glimpse into how our cities and lifestyles are adapting to the demands of global connectivity. The vision of a world where the airport is the heart of urban development is as thought-provoking as it is relevant, especially for those curious about the economic and environmental implications of our rapidly globalizing society.
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
Hunter Hastings, Jeff Saperstein  | Wharton School Pub

Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

RM118.00 MYR RM115.00 MYR 3% off

Goodreads rating: 3.88

RM118.00 MYR RM115.00 MYR 3% off

If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
Press Start: Using Gamification to Power-Up Your Marketing
Just Arrived
Albert van der Meer, Daniel Griffin  | Bloomsbury Business

Press Start: Using Gamification to Power-Up Your Marketing

RM74.00 MYR

Goodreads rating: 3.89

RM74.00 MYR

If you find the intersection of gaming and marketing fascinating, "Press Start" could be a game-changer for you. It's like having a manual that demystifies how game design can make marketing strategies more compelling. Picture turning your customers' interaction with your brand into an addictive and rewarding game—that's what this book might help you achieve.
The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)
Just Arrived
David Weinberger, Doc Searls, Christopher Locke  | Pitman Pub Ltd

The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)

RM37.00 MYR

Goodreads rating: 3.82

RM37.00 MYR

If you feel like the business world is moving at a breakneck pace, "The Cluetrain Manifesto" might just put words to your intuition. It's a deep dive into how the Internet has fundamentally shifted the way companies and customers interact. This book will resonate with you if you're interested in understanding the dynamics of the modern marketplace and the importance of genuine communication in the digital age.
Rise of the Robots : Technology and the Threat of a Jobless Future - Thryft
Martin Ford | Basic Books

Rise of the Robots : Technology and the Threat of a Jobless Future

RM33.00 MYR

Goodreads rating: 3.97

RM33.00 MYR

59% off est. retail
"Rise of the Robots" provides a thought-provoking and well-reasoned argument on how rapid technological advancements could lead to mass unemployment. The book is recommended for individuals who are interested in understanding how artificial intelligence could fundamentally change the labor market and our economy, and want to be equipped with knowledge and ideas for potential solutions to ensure future prosperity."
Thoughtful Interaction Design: A Design Perspective on Information Technology
Erik Stolterman, Jonas Löwgren  | Mit Press

Thoughtful Interaction Design: A Design Perspective on Information Technology

RM56.00 MYR

Goodreads rating: 3.83

RM56.00 MYR

If you’re fascinated by the marriage of technology with design ethics and aesthetics, "Thoughtful Interaction Design" could be a treasure for you. It isn't a simple step-by-step guide; think of it more as a philosophical compass for navigating the complexities of interaction design. It will challenge you to consider your responsibilities beyond mere functionality, blending practical design with ethical considerations, all wrapped up in an engaging, thought-provoking read.
Irresistible : The Rise of Addictive Technology and the Business of Keeping Us Hooked - Thryft
Adam Alter | Penguin Publishing Group

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

RM33.00 MYR

Goodreads rating: 3.85

RM33.00 MYR

Recommendation: - If you're searching for an eye-opening analysis of the addictive power of technology and its impact on our lives, Irresistible is a must-read. With compelling examples and rigorous research, Adam Alter delves into the seductive allure of our screens, shedding light on the tricks used by companies to keep us hooked. Unlike other books on technology, Irresistible offers practical solutions for regaining control over our digital habits, making it an invaluable guide for anyone who wants to break free from the grip of technology addiction.
Twitter Power: How to Dominate Your Market One Tweet at a Time
Joel Comm, Anthony Robbins, Ken Burge  | Wiley

Twitter Power: How to Dominate Your Market One Tweet at a Time

RM37.00 MYR

Goodreads rating: 3.66

RM37.00 MYR

If you're aiming to stay ahead in your market, "Twitter Power" is a strategic read. Joel Comm's insights could turn your tweets into a valuable asset for brand building and customer engagement. Incorporating real-world success stories, it provides actionable steps to harness the potential of Twitter to create an impactful, responsive online presence.
The Square and the Tower: Networks, Hierarchies and the Struggle for Global Power
Just Arrived
ferguson niall | Allen Lane

The Square and the Tower: Networks, Hierarchies and the Struggle for Global Power

RM37.00 MYR

Goodreads rating: 3.65

RM37.00 MYR

If you've ever felt that history books left out the undercurrents that truly shaped our world, Ferguson's "The Square and the Tower" is likely to resonate with you. It dives into the influence of networks throughout history, challenging the traditional focus on hierarchical power. The lens through which Ferguson examines past events might just shift your perspective on how the world works, especially in light of today's digitally interconnected societies. This is not just history; it's an exploration of the patterns that repeat over time.
Abelard to Apple: The Fate of American Colleges and Universities
Richard A. Demillo | Mit Press

Abelard to Apple: The Fate of American Colleges and Universities

RM44.00 MYR

Goodreads rating: 3.38

RM44.00 MYR

70% off est. retail
If you're involved in or concerned about higher education, "Abelard to Apple" is quite the eye-opener. DeMillo provides an informed critique and a bold vision for universities teetering on the brink of irrelevance. His roadmap for change is not just a wake-up call, it's an invitation to reimagine education in a world where knowledge is a click away. Whether you're an educator, student, or policy-maker, this can be your guide towards meaningful transformation in the educational landscape.
How We Compete: What Companies Around the World Are Doing to Make It in Today's Global Economy
Suzanne Berger | Crown Business

How We Compete: What Companies Around the World Are Doing to Make It in Today's Global Economy

RM70.00 MYR

Goodreads rating: 3.49

RM70.00 MYR

If you're grappling with the complexities of global business, "How We Compete" might just offer the clarity you're looking for. Suzanne Berger presents an in-depth analysis of various companies around the world and their strategies to thrive in the global market. You'll find it a compelling read if understanding the shifting sands of international trade and economic policies is up your alley.
Rise Of The Robots - Technology And The Threat Of A Jobless Future - Thryft
Martin Ford | Basic Books

Rise Of The Robots - Technology And The Threat Of A Jobless Future

RM24.00 MYR

Goodreads rating: 3.97

RM24.00 MYR

This book is a wake-up call to the potential consequences of advancing technology and artificial intelligence. It explores how automation and robotics will reshape our workforce and the impact it will have on jobs and economic inequality. By delving into the challenges and possible solutions, Rise of the Robots prepares readers to understand and navigate the rapidly changing job market. It's a must-read for anyone interested in the future of work and its implications on society.
Persuasion Profiling: How the Internet Knows What Makes You Tick
Just Arrived
Maurits Kaptein | Business Contact; 6 Edition

Persuasion Profiling: How the Internet Knows What Makes You Tick

RM68.00 MYR

Goodreads rating: 3.92

RM68.00 MYR

If you're intrigued by the algorithms that seem to predict your every desire on the internet, "Persuasion Profiling" is an eye-opener. It unveils the increasingly sophisticated tactics used to influence online behavior. For anyone concerned about privacy or interested in the digital marketing world, this book breaks down how personalization online shapes decisions and preferences, prompting some serious thought about the web's intimate role in our lives.
Digital State: How the Internet is Changing Everything
Simon Pont | Kogan Page

Digital State: How the Internet is Changing Everything

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.74

RM41.00 MYR RM15.00 MYR 63% off

85% off est. retail
If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.
Storytelling on Steroids : 10 stories that hijacked the pop culture conversation - Thryft
John Weich | Laurence King Publishing

Storytelling on Steroids : 10 stories that hijacked the pop culture conversation

RM44.00 MYR RM15.00 MYR 66% off

Goodreads rating: 3.7

RM44.00 MYR RM15.00 MYR 66% off

85% off est. retail
"Storytelling on Steroids" is a must-read for anyone interested in the evolution of pop culture through stories. Weich explores how stories can connect and engage on a massive scale, using examples like Batman and TED Talks to illustrate his points. He also notes how social media has elevated the importance of storytelling, making it more personal than ever. This book is perfect for marketers, creatives, and anyone curious about how stories impact our culture.
The World Is Flat: The Globalized World in the Twenty-First Century
Thomas L. Friedman | Penguin Books

The World Is Flat: The Globalized World in the Twenty-First Century

RM33.00 MYR RM31.00 MYR 6% off

Goodreads rating: 3.69

RM33.00 MYR RM31.00 MYR 6% off

52% off est. retail
If you're intrigued by how technology bridges distances and creates a competitive global marketplace, "The World is Flat" is for you. Thomas L. Friedman takes you on a journey, explaining the complexities of globalization in a relatable way. It's like having a savvy guide walk you through the economic and social shifts that are shaping our interconnected world. With insights that can help you understand current events and what they mean for the future, this book feels like a necessary manual for anyone living in the 21st century.
Reset: My Fight for Inclusion and Lasting Change
Ellen Pao | Random House

Reset: My Fight for Inclusion and Lasting Change

RM59.00 MYR

Goodreads rating: 4.12

RM59.00 MYR

If you're intrigued by the inner workings of Silicon Valley and the ongoing conversation around workplace diversity, Ellen Pao's "Reset" could be an enlightening read for you. It's a candid account of her personal battle against gender discrimination and her broader fight for inclusion. This book might inspire you, especially if you're interested in social justice or the tech industry's culture.
The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold
Tim Wu | Atlantic

The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold

RM48.00 MYR

Goodreads rating: 4.07

RM48.00 MYR

If you've ever felt like your attention is being bought and sold without your consent, "The Attention Merchants" will resonate with you. Tim Wu masterfully reveals the evolution of advertising and how it shapes our behaviors and society. It's a thought-provoking read that offers a deeper understanding of the often invisible forces vying for our most precious resource: our attention.
Antisocial Media: How Facebook Disconnects Us and Undermines Democracy
Siva Vaidhyanathan | Oxford University Press

Antisocial Media: How Facebook Disconnects Us and Undermines Democracy

RM41.00 MYR

Goodreads rating: 3.86

RM41.00 MYR

If you're feeling uneasy about how much time you spend scrolling through Facebook, "Antisocial Media" may just validate your suspicions. Siva Vaidhyanathan doesn't just critique; he delves into the societal repercussions of our favorite digital hangout. With all the talk about data privacy and fake news, this read feels like a critical piece of the puzzle, helping us understand the larger picture and the platform's impact on our real-life communities and politics.
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
Chris Anderson | Grand Central Publishing

Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

RM48.00 MYR

Goodreads rating: 3.87

RM48.00 MYR

55% off est. retail
If you're curious about the power of 'free' in modern economics and want to understand how businesses leverage this to drive profit and innovation, "Free" offers insightful examples and analyses. It's particularly eye-catching if you're an entrepreneur or business enthusiast looking to explore unconventional models for success. This book could change the way you perceive the value exchange in the digital economy.
Wikinomics: How Mass Collaboration Changes Everything
Don Tapscott, Anthony D. Williams  | Atlantic Books

Wikinomics: How Mass Collaboration Changes Everything

RM41.00 MYR

Goodreads rating: 3.73

RM41.00 MYR

65% off est. retail
If you're fascinated by the power of collective intelligence and the era of open-source innovation, "Wikinomics" is your window into the future of business and economics. Don Tapscott expertly guides you through real-world examples of mass collaboration reshaping industries. This isn’t just for tech enthusiasts; it's a blueprint for anyone interested in adapting to a rapidly changing digital landscape.
Meatball Sundae - How New Marketing Is Transforming The Business World (And How To Thrive In It) - Thryft
Seth Godin | Piatkus Books

Meatball Sundae - How New Marketing Is Transforming The Business World (And How To Thrive In It)

RM19.00 MYR

Goodreads rating: 3.72

RM19.00 MYR

A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
Age of Context: Mobile, Sensors, Data and the Future of Privacy
Shel Israel, Robert Scoble  | Createspace Independent Publishing Platform

Age of Context: Mobile, Sensors, Data and the Future of Privacy

RM41.00 MYR

Goodreads rating: 3.62

RM41.00 MYR

53% off est. retail
If you're into staying ahead of the curve on technology and its societal implications, "Age of Context" is something you won't want to miss. Scoble and Israel navigate the complex intersection of mobile, data, sensors, and location technology with an engaging foresight that speaks to both enthusiasts and skeptics. And if you're worried about privacy, they tackle that head-on, offering a nuanced perspective on the tradeoffs between convenience and personal secrecy.
The Victory Lab: The Secret Science of Winning Campaigns
Sasha Issenberg | Crown

The Victory Lab: The Secret Science of Winning Campaigns

RM37.00 MYR

Goodreads rating: 3.78

RM37.00 MYR

61% off est. retail
If you're fascinated by the intersection of politics and data, "The Victory Lab" could be a treasure trove for you. This book peels back the curtain on the modern tactics campaign strategists harness to sway voters and win elections. It's like gaining VIP access to the control rooms of political campaigns, understanding how decisions are influenced by numbers and predictive modeling. Whether you're a political enthusiast or curious about the power of data analytics, the insights here make for an engaging and thought-provoking read.
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
Jeff Howe | Crown Business

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

RM41.00 MYR

Goodreads rating: 3.84

RM41.00 MYR

If you’re intrigued by the collective power of the internet and its impact on innovation, "Crowdsourcing" could offer compelling insights. Jeff Howe unpacks the concept that's shaping the modern economy, exploring how gathering ideas from a diverse mass can drive progress in business and beyond. You might find it inspiring to see how the crowd is not only wise but can be the driving force behind successful ventures.
To Save Everything, Click Here: Technology, Solutionism, and the Urge to Fix Problems That Don't Exist
Evgeny Morozov | Penguin Books Ltd

To Save Everything, Click Here: Technology, Solutionism, and the Urge to Fix Problems That Don't Exist

RM33.00 MYR

Goodreads rating: 3.67

RM33.00 MYR

51% off est. retail
If you're intrigued by the digital age's impact on society, Evgeny Morozov's perspective is enlightening. This book challenges the assumption that technology is the panacea for all societal issues. It's great for sparking deep thought about how we interact with technology and its role in our lives. You might find it's a conversation starter about the implications of our increasingly tech-reliant world.
Grown Up Digital: How the Net Generation is Changing Your World - Thryft
Don Tapscott | Mcgraw Hill

Grown Up Digital: How the Net Generation is Changing Your World

RM50.00 MYR

Goodreads rating: 3.8

RM50.00 MYR

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:



How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforceSeven guidelines for educators to tap the Net Gen potentialParenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.


Author: Don Tapscott
Format: Hardback
Number of Pages: 384
Publisher: McGraw-Hill Education - Europe
Publication Date: 16 Dec 2009
I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted
Nick Bilton | Crown Business

I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted

RM41.00 MYR RM33.00 MYR 20% off

Goodreads rating: 3.44

RM41.00 MYR RM33.00 MYR 20% off

If you're fascinated by the intersection of technology and everyday life, Nick Bilton's insights will resonate with you. He navigates the complex ways our world is morphing due to the digital revolution, offering a compelling view that feels like a roadmap to navigating modernity with more awareness.
Now I Know Who My Comrades Are: Voices from the Internet Underground - Thryft
Emily Parker | Sarah Crichton Books

Now I Know Who My Comrades Are: Voices from the Internet Underground

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.93

RM37.00 MYR RM15.00 MYR 59% off

81% off est. retail
If you're intrigued by the intersection of technology and political activism, "Now I Know Who My Comrades Are" offers compelling narratives of courage against censorship. The book reveals the power of the Internet to connect and mobilize, demonstrating that even under oppressive governments, people can find solidarity and a louder voice. It's an inspiring read that casts light on the modern struggle for freedom of expression and the role of social media in shaping political landscapes.
The Pirate's Dilemma: How Hackers, Punk Capitalists, Graffiti Millionaires and Other Youth Movements Are Remixing Our Culture and Changing Our World
Matt Mason | Viking Adult

The Pirate's Dilemma: How Hackers, Punk Capitalists, Graffiti Millionaires and Other Youth Movements Are Remixing Our Culture and Changing Our World

RM33.00 MYR

Goodreads rating: 3.71

RM33.00 MYR

If you're intrigued by the undercurrents that drive societal shifts, "The Pirate's Dilemma" offers an insightful perspective. It's a deep dive into the rebellious fringes that shape mainstream culture and commerce. The book could be a great pick for you if you're fascinated by the interplay between subversion and progress, and how today's rebels are crafting tomorrow's norms.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft
Chuck Brymer | Palgrave Macmillan

The Nature of Marketing : Marketing to the Swarm as well as the Herd

RM37.00 MYR

Goodreads rating: 3.0

RM37.00 MYR

83% off est. retail
The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
Living Digital 2040: Future of Work, Education and Healthcare
Lim Wee Kiat, Hyowon Lee, Poon King Wang  | World Scientific Publishing Co Pte Ltd

Living Digital 2040: Future of Work, Education and Healthcare

RM59.00 MYR RM57.00 MYR 3% off

Goodreads rating: 0.0

RM59.00 MYR RM57.00 MYR 3% off

72% off est. retail
This book is a must-read for anyone who wants to stay ahead in the digital era. Living Digital 2040 offers a fascinating glimpse into the future of work, education, and healthcare, exploring how technology will revolutionize our lives. King Wang Poon presents a comprehensive vision of smart cities and digital economies, providing valuable insights and practical advice. Get ready to embrace the possibilities of tomorrow with this illuminating read!
Madurese Seafarers: Prahus, Timber and Illegality on the Margins of the Indonesian State
Kurt Stenross

Madurese Seafarers: Prahus, Timber and Illegality on the Margins of the Indonesian State

RM74.00 MYR

Goodreads rating: 3.0

RM74.00 MYR

If you’re drawn to tales of tenacity and the spirit of adventure, "Madurese Seafarers" will resonate with you. Stepping into the world of the Madurese, you'll navigate through their compelling journey of survival and entrepreneurship against the backdrop of state regulations. It’s a deep dive into how culture, ecology, and a penchant for risk can carve success in the most unlikely places. Your appreciation for maritime history and the intricacies of economic struggles on the fringes of society will be thoroughly enriched.
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
Michael J. Wolf | Crown Business

The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

RM37.00 MYR

Goodreads rating: 3.56

RM37.00 MYR

70% off est. retail
"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
Introduction to the Operating Room
Amalia Cochran | Mcgraw Hill / Medical

Introduction to the Operating Room

RM137.00 MYR

Goodreads rating: 4.5

RM137.00 MYR

If you're about to step into the whirlwind of an operating room, "Introduction to the Operating Room" is a valuable ally. It demystifies the OR environment, detailing roles, equipment, and protocols with clarity. Think of it as a friendly mentor wrapped in pages; it's tailored to ensure you not only keep up with the pace but also contribute effectively and protect patient safety. Your successful transition into the OR might just begin here.
E-Supply Chain - Using the Internet to Revolutionize Your Business: How Market Leaders Focus Their Entire Organization on Driving Value to Customers
Michael J. Bauer, Charles C. Poirier  | Berrett-koehler Publishers

E-Supply Chain - Using the Internet to Revolutionize Your Business: How Market Leaders Focus Their Entire Organization on Driving Value to Customers

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 2.33

RM41.00 MYR RM26.00 MYR 37% off

87% off est. retail
If you're intrigued by how market leaders seamlessly integrate the internet into their supply chains for unmatched efficiency and customer satisfaction, this book could reveal some groundbreaking strategies. The authors, Poirier and Bauer, offer a forward-thinking exploration that feels especially relevant for entrepreneurs or business managers looking to stay ahead in a digital-first economy. Despite its publication date, the fundamental insights remain pertinent in today's rapidly evolving e-commerce landscape.
Managing in a Strategic Business Context - Thryft
David Farnham | Chartered Institute Of Personnel And Development

Managing in a Strategic Business Context

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 4.71

RM33.00 MYR RM15.00 MYR 55% off

If you're diving into the UK business environment or looking to sharpen your strategic management skills, this book is a valuable resource. It immerses you in the economic, social, and technological contexts that shape British businesses, offering you a clear and comprehensive understanding that could give you an edge in the workplace or academia. Plus, its exploration of ethics ensures a well-rounded, contemporary approach to navigating today's corporate challenges.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media: An Introduction

RM43.00 MYR

Goodreads rating: 2.87

RM43.00 MYR

58% off est. retail
If you're fascinated by how technology is recalibrating society, commerce, and politics, "New Media: An Introduction" by Terry Flew is an insightful read. Flew navigates the complexities of digital convergence and cultural shifts with a clear, accessible approach, making this a valuable primer for anyone looking to understand the forces behind our increasingly interconnected world. Whether you're a student, a professional in the creative industries, or simply a curious mind, this book will offer you a comprehensive view of how new media is remaking the landscape of human interaction.

Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.