Sociology Books

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

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Telemental Health and Distance Counseling: A Counselor's Guide to Decisions, Resources, and Practice
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If you're a counselor seeking to adapt to the rapidly changing landscape of mental health services, this book is a vital resource. It offers you the much-needed insight into making informed decisions, utilizing the right resources, and executing distance counseling effectively. Especially today, when the world is swiftly turning to digital solutions for healthcare, "Telemental Health and Distance Counseling" could be the indispensable guide you didn’t know you needed.
Breaking the Silence - Bullying in Singapore
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If you're looking to understand the complex nature of bullying in Singapore’s context, "Breaking The Silence" is an eye-opener. The authors, Esther Ng and Ken Rigby, dive into the intricacies of this pervasive issue with a local twist, offering not just a study but also a voice to those who have suffered in silence. This book could change your perspective and arm you with knowledge that's especially relevant in today's climate of social awareness.
Statistics for the Behavioral Sciences - Thryft
Frederick J. Gravetter, Larry B. Wallnau  | Wadsworth

Statistics for the Behavioral Sciences

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Goodreads rating: 3.53

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This book provides a practical and comprehensive introduction to statistical analysis that is essential for any behavioral scientist. It explains complex statistical concepts in a clear and concise manner, making them accessible to readers with little or no statistical background. The book includes real-world examples and exercises that help the reader apply the concepts they have learned. The authors are renowned experts in the field and have written this book with the aim of helping students and researchers gain a thorough understanding of statistical analysis.
Naturally Selected : The Evolutionary Science of Leadership - Thryft
Mark Van Vugt, Anjana Ahuja  | Harper Business

Naturally Selected : The Evolutionary Science of Leadership

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Goodreads rating: 3.78

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"Naturally Selected" offers a fresh perspective on the evolution of leadership. The book examines why some individuals are more naturally suited for leadership, offering insights on why tall presidential candidates are more likely to win. It also explains why great athletes often make lousy managers, and why women chief executives attract hostility. Overall, this book makes a compelling case for how understanding the evolution of leadership can help us improve our individual and collective leadership skills.
How to Make People Like You in 90 Seconds or Less
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Whether you're networking, dating, or interviewing, "How to Make People Like You in 90 Seconds or Less" can be a game-changer. Nicholas Boothman's approach will equip you with the skills to create instant trust and connection using body language and effective communication. It's an insightful read that can transform your interactions and help you connect with anyone swiftly and genuinely. Give it a read, and watch as your personal and professional relationships flourish.
Women Don't Ask : The High Cost of Avoiding Negotiation--And Positive Strategies for Change - Thryft
Sara Laschever, Linda Babcock  | Bantam

Women Don't Ask : The High Cost of Avoiding Negotiation--And Positive Strategies for Change

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Goodreads rating: 3.99

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If the thought of negotiating makes you uneasy, "Women Don't Ask" could be exactly what you need. This book doesn't just highlight the disparity between men and women in negotiations; it empowers you with the insight to break personal barriers and societal stereotypes. You'll finish this read feeling prepared to assert your worth in personal and professional spheres, equipped with strategies that can potentially change the entire trajectory of your career and personal life.
Much More Than Academic Abilities - Thryft
David Chan | World Scientific Pub Co Inc

Much More Than Academic Abilities

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Goodreads rating: 4.67

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Recommendation: This book is a must-read for anyone who believes in the power of a holistic approach to education and success. It delves into the importance of non-academic factors such as personality, interests, motivations, and values, providing new perspectives on the relationship between academic abilities and real-world applications. The book also offers valuable insights into the connections between education, work, civil society, and politics. With its thought-provoking content and in-depth analysis, it challenges conventional notions of success and inspires readers to make a positive difference in their lives and society as a whole.
Microtrends: The Small Forces Behind Today's Big Changes
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Imagine finding a treasure map to modern society—'Microtrends' is just that. It’s a compelling read if you're curious about the undercurrents shaping our world that often go unnoticed. You'll be equipped with the trend-spotter’s lens, allowing you to see beyond the obvious and understand the subtle forces dictating change. It’s perfect for strategists, marketers, or just the curious mind looking to understand the world a little better.
The Un-Affirmed Core - Understanding the Factors Behind and Around Homosexuality - Thryft

The Un-Affirmed Core - Understanding the Factors Behind and Around Homosexuality

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If you're seeking a deeper understanding of the intricate factors influencing homosexuality, "The Un-Affirmed Core" could provide you with a nuanced perspective. Shen's approach aims to dissect the multifaceted layers of the topic, offering insights that could challenge and enrich your comprehension on the matter.
Human Development: A Life-Span View, International Edition
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If understanding the complexities of human development throughout different stages of life intrigues you, "Human Development: A Life-Span View" would be a great addition to your library. John C. Cavanaugh's thorough research and accessible writing style unpack the intricacies of psychological growth, making it a valuable resource for students, educators, or anyone with a keen interest in the human condition.
First Language Attrition - Thryft
Robert M. Vago, Herbert W. Seliger  | Cambridge University Press

First Language Attrition

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Goodreads rating: 3.5

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If you've ever been fascinated by the way language evolves or degrades within an individual, 'First Language Attrition' by Seliger and Vago is your kind of book. It offers a profound look into the linguistic journey of bilinguals and the factors influencing the loss of their first language. For linguists, psychologists, or anyone intrigued by the fluid dynamics of language, this is an engaging read that marries in-depth research with relatable human experience.
Organizational Behaviour - Thryft
David A. Buchanan | Trans-atlantic Publications, Inc.

Organizational Behaviour

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Goodreads rating: 3.71

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In stock: Very Good, Well Read

A highly engaging book, providing a fresh perspective on organizational actions and behavior. Its unique approach would be appreciated by readers from all backgrounds.
What's Love Got to Do with It? : The Evolution of Human Mating - Thryft
Meredith Small | Anchor

What's Love Got to Do with It? : The Evolution of Human Mating

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Goodreads rating: 3.68

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If you've ever been curious about the elusive 'chemistry' seemingly dictating our romantic lives, Meredith Small's exploration might shine a light on the hidden intricacies of love. As you flip through the pages, you'll find Small fuses scientific insights with a feminist perspective, questioning and challenging conventional views on sexuality and partnership. This book promises a thought-provoking read, possibly reshaping how you view relationships and the forces at play within them.
Survival of the Prettiest: The Science of Beauty
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Nancy L. Etcoff | Anchor

Survival of the Prettiest: The Science of Beauty

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Goodreads rating: 3.79

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In stock: Very Good

"Survival of the Prettiest" is a compelling dive into understanding our perceptions of beauty. Nancy Etcoff combines her expertise in psychology with evolutionary biology to unravel the intrinsic value of beauty in human behavior. If you've ever wondered why certain features captivate us or how beauty has shaped our evolution, Etcoff's approachable yet scholarly narrative promises an enlightening read. It's a book that might change the way you see beauty, arguing that our pursuit of it is more than skin deep.
Hypnosis: A New Tool in Crime Detection - Thryft
Eugene B. Block | D. Mckay Co

Hypnosis: A New Tool in Crime Detection

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Goodreads rating: 3.5

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Imagine unwrapping the layers of a crime through the power of the mind. This book takes you on a journey into the role of hypnosis in crime detection, where the forgotten is recalled and the hidden is revealed. Eugene B. Block, with his expertise, offers a gripping account that's both educational and thrilling, blending the fascination of criminology with the enigma of hypnosis. It's perfect for those intrigued by the intersection of psychology and law enforcement.
Organizational Behavior : Emerging Realities for the Workplace Revolution - Thryft
Steven L. McShane, Mary Ann Von Glinow  | Mcgraw-hill (tx)

Organizational Behavior : Emerging Realities for the Workplace Revolution

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Goodreads rating: 3.51

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If you're intrigued by how individual behavior shapes organizational success, McShane and Von Glinow's book could be your North Star. Picture yourself flipping through pages that breathe life into organizational behavior theories with vivid stories and real scenarios that span the globe. It's not just a ticket to understanding the nuts and bolts of OB; it's a window into applying these concepts to the ever-evolving workplace, whether you're at the helm or part of the crew.
The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham  | Routledge

The Psychology of Culture Shock

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Goodreads rating: 4.0

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If you're about to embark on an international journey, be it for study, work, or pleasure, "The Psychology of Culture Shock" could be an invaluable companion. It delves deep into the mental labyrinth you'll navigate when crossing cultures. You'll find solace in understanding the affective and cognitive challenges ahead, and with this book's guidance, you're likely to emerge from the experience richer in perspective and cultural intelligence. It's more than theory; it's a roadmap for thriving amidst change.
The Elements of Social Scientific Thinking - Thryft
Kenneth R. Hoover | Wadsworth Publishing Company

The Elements of Social Scientific Thinking

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Goodreads rating: 3.15

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If you're dabbling in the social sciences, this book is like your gateway to understanding the nuts and bolts of social scientific research without getting lost in jargon. Todd Donovan brings clarity to concepts that might seem intimidating at first, making this an invaluable resource not just for launching your studies, but also for referencing throughout your academic journey.
Difficult Conversations: How to Discuss What Matters Most
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If you've ever walked away from a conversation wishing you had expressed yourself better or dealt more effectively with someone's negative reaction, "Difficult Conversations" is a game-changer. The book is rooted in years of negotiation and conflict resolution research, providing practical, step-by-step guidance to address sensitive issues without triggering defensiveness. It could be particularly enlightening for you if you're seeking ways to improve your communication in both personal and professional relationships.
Essentials of Statistics for the Behavioral Sciences - Thryft
Larry B. Wallnau, Frederick J. Gravetter  | Wadsworth Publishing Company

Essentials of Statistics for the Behavioral Sciences

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Goodreads rating: 3.39

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This book is a must-read for anyone in the behavioral sciences who wants to understand statistics. With its straightforward instruction and real-world examples, it goes beyond just memorizing formulas and helps you develop a conceptual understanding of statistics. By the end, you'll be able to comprehend published findings and become a savvy consumer of information in your field. Don't let statistics intimidate you any longer - let this book unlock its power for you.
Lovelaw: Love, sex & marriage around the world - Thryft
Anthony Clare | Bbc Books

Lovelaw: Love, sex & marriage around the world

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Goodreads rating: 2.5

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Lovelaw could be a good read for someone who is interested in understanding the diversity and complexity of love and relationships across different cultures. The book provides insights into the personal lives of people from various parts of the world. It discusses the challenges and issues faced by individuals when it comes to falling in love, getting married, having children, and even getting divorced, in different cultures, including Britain, the U.S., Japan, Kenya, Hungary, India, Italy, and Egypt. The book highlights how personal relationships are deeply intertwined with social issues and impact society as a whole. Lovelaw provides a unique, eye-opening perspective on personal relationships and would be an interesting read for anyone seeking to broaden their knowledge and gain a better understanding of different cultures.
Why Men Don't Listen - --and Can Only Do One Thing at a Time : Lessons Women Need to Know about Men - Thryft
Allan Pease | Pease International

Why Men Don't Listen - --and Can Only Do One Thing at a Time : Lessons Women Need to Know about Men

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Goodreads rating: 3.69

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This book is a fun, humorous take on the differences between men and women. It gives practical advice on how women can understand and communicate with their male partners better. Users will enjoy the witty truisms that accurately portray male behavior. Overall, a good read for anyone seeking a lighthearted perspective on relationships.
Social Psychology - Thryft
David G. Myers | Mcgraw Hill Higher Education

Social Psychology

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Goodreads rating: 4.01

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This book offers an in-depth exploration of social psychology that is relevant to students from various disciplines. Through captivating narratives and real-life examples, it helps readers understand the complexities of human behavior and the ways in which social interactions shape our lives. With a focus on current research and applications, this book provides valuable insights into understanding ourselves and others in a fast-changing world.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

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Goodreads rating: 2.0

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Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.
Need to Know: Social Science Research Methods - Thryft
Lisa J. McIntyre | Mcgraw-hill Education

Need to Know: Social Science Research Methods

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Goodreads rating: 3.37

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"Need to Know" is an informative book for students who are interested in conducting or evaluating social research. The book offers a unique approach to research methods, focusing on equipping students with tools to do their own research or evaluate research done by others. With exercises and internet assignments, the book helps students develop skills to conduct social research using both qualitative and quantitative research methods. It also provides a solid grounding in the relevant aspects of the philosophy of science. Overall, the book is an excellent resource for anyone looking to learn about social research methods.
CQ: Developing Cultural Intelligence at Work

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If you're planning to work abroad or manage diverse teams, "CQ: Developing Cultural Intelligence at Work" could be a game-changer for you. The book provides practical insights and relatable case studies, empowering you to comprehend and engage effectively with various cultural dynamics. It's like gaining a compass for navigating the complexities of intercultural interactions in the professional world.
Body Language - Thryft
Carolyn Boyes | Harpercollins Reference Hbacks

Body Language

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Goodreads rating: 3.62

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"Body Language is a great read for those who are interested in improving their emotional intelligence and understanding the unspoken language of others. The book is filled with numerous color photos which make it easy and interactive to follow. You'll discover how to identify the true emotions of others, what certain gestures and postures mean, and how to adjust your body language to communicate more effectively. This book is highly recommended for anyone looking to become a better communicator and gain deeper insight into social interactions."
Basics of Biopsychology (Book Alone) : International Edition - Thryft
John P.J. Pinel | Not Avail

Basics of Biopsychology (Book Alone) : International Edition

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Goodreads rating: 3.94

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Basics of Biopsychology is an excellent read for anyone interested in understanding how the brain and behavior interact. Pinel's accessible writing style and engaging examples make complex concepts easy to understand. One unique aspect of the book is how it emphasizes the relevance of biopsychology to everyday life, helping readers see the connections between the science and their own experiences. Overall, this book is a great choice for anyone looking to gain a deeper understanding of the biology of behavior.
50 and Proud of It - Thryft
Summersdale | Summersdale

50 and Proud of It

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Goodreads rating: 3.0

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If you or someone you know is hitting that half-century milestone, '50 and Proud of It' might just be the perfect companion to usher in the new decade with joy and self-assurance. It’s a celebration in book form, offering a collection of quotes that will resonate with anyone looking to embrace their age with both hands and a hearty laugh. This could be a delightful little treasure for either wallowing in or sharing the nuances of wisdom and experience that come with turning 50.
Sperm Wars, 10th anniversary edition : Infidelity, Sexual Conflict, and Other Bedroom Battles - Thryft
Robin Baker | Basic Books

Sperm Wars, 10th anniversary edition : Infidelity, Sexual Conflict, and Other Bedroom Battles

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Goodreads rating: 3.91

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In stock: Very Good

This book would be helpful for readers interested in understanding the evolutionary reasons behind sexual behavior. It reveals the implications of sperm competition and the impact of evolution in building human sexual desires and preferences. With thought-provoking fictional scenarios, this book opens a new perspective about infidelity, homosexuality, and the female orgasm that will make readers reconsider everything they thought they knew about sex.
Caring, Feeling, Touching
Sidney B. Simon | Argus Communications

Caring, Feeling, Touching

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Goodreads rating: 4.0

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In stock: Very Good

If you're seeking a deeper understanding of the intimate dynamics that shape our interactions, Sidney B. Simon's 1976 work provides a profound look into the way we care, feel, and touch. It's a thoughtful read for anyone interested in the psychological and emotional facets of human relationships.
Choosing Wisdom : Strategies and Inspiration for Growing Through Life-Changing Difficulties - Thryft

Choosing Wisdom : Strategies and Inspiration for Growing Through Life-Changing Difficulties

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Goodreads rating: 3.83

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Choosing Wisdom could be a good read for someone who wants to develop a growth mindset and learn from adversity. The book offers practical advice and inspiring stories based on the experiences of two groups of individuals - medical patients coping with chronic pain and physicians coping with medical mistakes. The book sheds light on how average people can respond to adversity, how they change, and what factors help or hinder positive change. It will be an excellent source of inspiration for anyone who is struggling to cope with their own difficult journey or for those who seek to aid them along the way.
The Book of Fabulous Questions: Great Conversation Starters About Love, Sex and Other Personal Stuff - Thryft
Penelope Frohart | Brg Pub

The Book of Fabulous Questions: Great Conversation Starters About Love, Sex and Other Personal Stuff

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Goodreads rating: 4.1

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This book is perfect for those looking to deepen their connections with others through engaging and stimulating conversations. With more than 600 thought-provoking questions on various topics, it guarantees to spice up any gathering or quiet night in. Whether you want to get to know someone better or simply have fun with friends, The Book of Fabulous Questions will open up new conversational territories and create a great time for everyone involved.
Classroom Management That Works: Research-Based Strategies for Every Teacher
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If you're feeling overwhelmed by classroom dynamics or seeking fresh techniques that really work, 'Classroom Management That Works' could be your new go-to guide. Marzano's cogent analysis of research translates into actionable steps that can make or break your classroom experience. It's not just theory; it's about finding what works and applying it so that every day with your students becomes more fulfilling and educationally effective.
Research Methods, Design, and Analysis : International Edition - Thryft
Christensen Larry B, R. Burke Johnson, Lisa A. Turner  | Pearson Education (us)

Research Methods, Design, and Analysis : International Edition

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Goodreads rating: 3.57

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In stock: Very Good

Research Methods, Design, and Analysis would be a good read for students or professionals in psychology who want to broaden their knowledge on research methods beyond experimental techniques. The book provides clear explanations and examples of non-experimental approaches, such as correlational and survey research, and qualitative research approaches, such as ethnography and phenomenology. Its expanded coverage on data analysis would also be useful for those looking to improve their skills in handling and interpreting data.
Essentials of Organizational Behavior - Thryft
Timothy A. Judge Stephen P. Robbins | Pearson Education Limited

Essentials of Organizational Behavior

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Goodreads rating: 3.67

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This book serves as a map to the often intricate realm of organizational behavior. Whether you're a student or a professional looking to refine your understanding of workplace psychology, the mix of classic theories and contemporary examples found here will be invaluable. The chapters are streamlined, making complex ideas more digestible and actionable, while the inclusion of recent research ensures relevance in today's swiftly evolving corporate landscapes.
The Interpersonal Communication Book
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Joseph A. DeVito | Pearson

The Interpersonal Communication Book

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Goodreads rating: 3.84

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In stock: Well Read

If you're keen to improve how you connect with those around you, "The Interpersonal Communication Book" can be a real game-changer. It dives into the intricacies of human interactions, breaking down the complex dance of conversation, body language, and the subtleties of non-verbal communication. With DeVito's guidance, you'll come away with practical skills that enhance every aspect of your daily communications.
Organizational Behaviour: An Introductory Text
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If you're aiming to grasp the complexities of how people act within organizations, this book could be your guide. Not only does it delve into power dynamics and the impact of technology on change, but it also tackles contemporary issues such as gender and race in the workplace. This could help you understand and navigate your professional environment better, or even excel in a management role.
Authenticity: Brands, Fakes, Spin and the Lust for Real Life - Thryft

Authenticity: Brands, Fakes, Spin and the Lust for Real Life

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If you're feeling overwhelmed by the constant barrage of tailored ads, filtered selfies, and sensational news, "Authenticity" might just resonate with you. David Boyle takes you on a journey through our culture's obsession with realness, unraveling the threads that lead us to yearn for authenticity. It's an eye-opening read that could change the way you consume and value the world around you.
Eyes Wide Open: How to Make Smart Decisions in a Confusing World
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If you find yourself overwhelmed by the relentless stream of information in today's world, 'Eyes Wide Open' by Noreena Hertz can be your compass. It's not just about making decisions; it’s about making them smarter and with a clear head amidst the noise. Trust Hertz’s guidance to sharpen your judgment and cut through the clutter.
Personal Conflict Management : Theory and Practice - Thryft
Suzanne McCorkle, Melanie J. Reese  | Pearson

Personal Conflict Management : Theory and Practice

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Goodreads rating: 3.96

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In stock: Very Good

This book can be a valuable resource for individuals who want to learn how to manage conflicts in various situations. With the help of its theories and skills approach, it emphasizes both theoretical and practical aspects of conflict resolution. The book discusses competitive and cooperative theories that present contrasting perspectives on conflict management. It also provides case studies, examples, essay suggestions, and discussion questions to facilitate an interactive learning environment for students and instructors alike. Overall, the book is an enjoyable and thought-provoking guide to enhance conflict management skills.
Statistical Methods for Psychology - Thryft

Statistical Methods for Psychology

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Goodreads rating: 3.53

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"Statistical Methods for Psychology" focuses on the importance of analyzing data before testing a hypothesis, emphasizing the relationship between the statistical test used and the theoretical questions being asked. The book provides real-world examples to help students understand the purpose behind experiments and the predictions made by theory. Recommended for intermediate level students and above with no prior statistics or advanced math background.
'Honour' Killing and Violence: Theory, Policy and Practice - Thryft
Carolyn Strange, Karl A. Roberts, Aisha K. Gill  | Palgrave Macmillan

'Honour' Killing and Violence: Theory, Policy and Practice

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Goodreads rating: 3.89

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If you're drawn to complex societal issues, "Honour" Killing and Violence" is a critical read. It's not just an academic exploration; it's a detailed look that could change your understanding of honour-based violence. The book weaves together psychology, history, and law to answer tough questions about the motivations and cultural factors behind these acts. It's a must-read for anyone passionate about social justice, gender equality, or cultural studies.
Suicidal Behaviour in the Asia-Pacific Region

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If you're fascinated by the interplay between culture and mental health, this book offers a compelling dive into how social and cultural factors shape suicidal behaviors across the Asia-Pacific region. It doesn't just skim the surface but provides a comparative analysis that would enrich any mental health professional's or researcher's understanding of this complex phenomenon, within specific cultural contexts. It shines a light on the unique features of various societies and how they correlate with such a critical aspect of human behavior.
Equal to the Task: Men & Women in Partnership
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Ruth Haley Barton | Ivp

Equal to the Task: Men & Women in Partnership

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Goodreads rating: 3.65

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If you've ever felt the imbalance in representation within church leadership, "Equal to the Task" can speak volumes to you. It's a book that thoughtfully engages with the idea of men and women working side by side in leadership roles within the Christian community. You'll find it both inspiring and informative, potentially transforming how you view your own role within your faith community.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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Goodreads rating: 3.91

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If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.
Face Reading Quick & Easy - Thryft
Richard Webster | Manjul

Face Reading Quick & Easy

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Goodreads rating: 3.35

Regular price RM33.02 MYR from RM21.89 MYR Save up to 34%

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If you've ever been intrigued by the idea that a person's face could tell you about their personality, 'Face Reading Quick & Easy' could be just the gem you're looking for. Imagine gaining insights into new acquaintances or understanding your loved ones better. This book, blending ancient wisdom with a simple approach, invites you into a world where every facial feature speaks volumes.
The Surrendered Single: A Practical Guide to Attracting and Marrying the Right Man

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If traditional dating strategies have left you feeling frustrated, "The Surrendered Single" might provide the breath of fresh air you're seeking. Laura Doyle offers a contrarian perspective that’s less about chasing and more about self-discovery and attracting the right partner through vulnerability and letting go of control. It's seasoned with practical advice that promises to transform the usual struggle into a more fulfilling and natural courtship experience.
Making the Most of College: Students Speak Their Minds

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If you're feeling a bit lost about how to tackle the vast sea of opportunities and challenges college offers, "Making the Most of College" can be your compass. Richard J. Light turns his research into relatable advice, showing how collaboration can elevate your study game and why time management is a critical skill you'll carry beyond academic halls. It's not just about grades; it's about growing into the best version of yourself through your college journey.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

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Goodreads rating: 3.51

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Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.

Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.