Sociology Books

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

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Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons  | Routledge

Contemporary Issues in Marketing and Consumer Behaviour

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Goodreads rating: 4.29

Regular price RM45.00 MYR RM37.00 MYR 18% off

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88% off est. retail
If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.
Public Relations From Theory to Practice
Tricia Hansen-Horn | Pearson

Public Relations From Theory to Practice

RM119.00 MYR

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Goodreads rating: 3.5

RM119.00 MYR

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For anyone venturing into the dynamic world of public relations, "Public Relations: From Theory to Practice" can be an invaluable resource. With its unique focus on connecting theoretical frameworks to actual case studies, this book offers practical insights that you can envision applying in the field. The reflective questions are a bonus—they stimulate deeper understanding and encourage you to consider how these theories play out in real-world scenarios. It's an intellectually stimulating read for both aspiring PR professionals and seasoned practitioners seeking to ground their work in solid theory.
1001 Ways to Energize Employees
Just Arrived

RM34.00 MYR

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45% off est. retail
Imagine having a toolkit that could transform your workplace atmosphere, where every day employees come in motivated, ready to innovate and drive your business forward. "1001 Ways to Energize Employees" offers just that: a collection of real-world strategies that have been tried and tested across various industries. It’s like having a business coach at your fingertips, providing you with the key to unlock your team's potential and making the daily grind not just bearable, but exciting. This book could be the game-changer your management strategy has been waiting for.
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
Jim Aitchison, Mark Austin  | Wiley

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

Regular price RM67.00 MYR RM34.00 MYR 49% off

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Goodreads rating: 3.25

Regular price RM67.00 MYR RM34.00 MYR 49% off

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Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

Regular price RM160.00 MYR RM67.00 MYR 58% off

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Goodreads rating: 3.87

Regular price RM160.00 MYR RM67.00 MYR 58% off

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If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
Research Methods for Media and Communication - Thryft

RM48.00 MYR

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88% off est. retail
If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.
Deconstructing Public Relations : Public Relations Criticism - Thryft

Deconstructing Public Relations : Public Relations Criticism

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Goodreads rating: 3.09

Regular price RM56.00 MYR RM19.00 MYR 66% off

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This book is a valuable resource for PR scholars and students who are interested in a critical analysis of public relations practice. Through the use of case studies, the author demonstrates how a cultural studies approach can be applied to deconstruct and analyze PR campaigns. The book offers a fresh perspective on the often-misunderstood field of PR and encourages readers to think critically about its role in society.
Asia - A Fearless Guide to International Communication and Behavior - Thryft
Mary Murray Bosrock | Intl Education Systems

Asia - A Fearless Guide to International Communication and Behavior

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Goodreads rating: 3.0

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This book is a must-read for anyone who wants to do business or travel to Asia. Mary Murray Bosrock offers in-depth knowledge and strategies to help readers successfully communicate and interact with people from different cultural backgrounds. One of the most unique features of this book is that it addresses the various cultural differences within Asia itself, making it an inclusive and comprehensive guide for any traveler or business person.
Leading Across New Borders - How to Succeed as the Center Shifts
Ernest Gundling, Karen Cvitkovich, Christie Caldwell  | Wiley

Leading Across New Borders - How to Succeed as the Center Shifts

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Goodreads rating: 4.0

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Considering the shifting economic power dynamics, "Leading Across New Borders" could be the compass you need in today's global market. It doesn't just theorize but grounds you in practical wisdom, shared by those with boots on the ground in international leadership roles. It's essential for the leader who aims to transcend cultural and organizational boundaries, motivating and guiding diverse teams to success. This guide will equip you with strategies to not only adjust but to thrive amidst the intricate tapestry of global business.
Strategic Staffing: Pearson New International Edition - Thryft
Jean M. Phillips | Pearson

Strategic Staffing: Pearson New International Edition

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Goodreads rating: 3.67

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If you envision yourself leading teams or an organization, "Strategic Staffing" is the kind of book you want on your shelf. With its blend of research-based insights and practical, real-world examples, it's a guide that won't just sit there collecting dust. This book's modern take on talent acquisition and retention will offer you frameworks that are instantly applicable, especially as it dives into using social media like Twitter and Facebook for recruitment—skills that are increasingly essential in our connected world.
How to Sell Yourself
Just Arrived
Ray Grose | Kogan Page

How to Sell Yourself

RM34.00 MYR

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Goodreads rating: 3.34

RM34.00 MYR

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81% off est. retail
How to Sell Yourself is perfect for anyone who wants to learn how to promote themselves in a professional context. It provides practical advice on how to cultivate your personal "image" and how to adapt it based on the organizational culture. By following the steps in this book, readers will be able to develop a positive reputation and enhance their overall professional impact.
The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know
Robert Dodenhoff | Sourcebooks

The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know

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Goodreads rating: 4.0

Regular price RM41.00 MYR RM19.00 MYR 54% off

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'The Man Test' might be just the right touch of humor and challenge you're looking for. Imagine sitting around with friends, debating whether you've got what it takes to be considered a real man today. It's more than fun—it's a quirky tool that tests your know-how in practical life skills and survival, from negotiating a raise to escaping a sinking car. The unexpected scenarios mixed with real-life skills make for an engaging read and a self-test that could be as enlightening as it is entertaining.
The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft

Regular price RM41.00 MYR RM15.00 MYR 63% off

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91% off est. retail
This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.
Media Relations Issues & Strategies

Media Relations Issues & Strategies

RM82.00 MYR

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RM82.00 MYR

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If you're looking to stay ahead in public relations, "Media Relations – Issues & Strategies" offers invaluable insights tailored for today's rapidly shifting media landscape. Jane Johnston's expertise shines through every page, bridging traditional media with the dynamic world of social platforms. With practical tips and case studies, it becomes a trusty guide for anyone keen on mastering the art of reaching audiences through various media channels effectively. Whether you're a student or a seasoned professional, this book will help sharpen your strategy for media engagement.
Working Internationally: Expatriation, Migration and Other Global Work - Thryft
Yvonne McNulty, Chris Brewster  | Edward Elgar Publishing

Working Internationally: Expatriation, Migration and Other Global Work

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Goodreads rating: 4.0

Regular price RM26.00 MYR RM15.00 MYR 42% off

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This book is a must-read for individuals interested in the complexities of international work. Unlike other textbooks, it covers a wide range of international work types, including high-status expatriation, short-term project work, and even the management of refugees. The authors, renowned in the field, provide in-depth insights and research on topics such as global HRM, compensation, talent management, and human rights. With practical exercises and reflective questions, this book is a valuable resource for students and practitioners looking to expand their understanding of working internationally and how it goes beyond traditional conception.
The Divine Comity - Student and Academic Affairs Collaboration

RM45.00 MYR

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For anyone navigating the complexities of academic administration, 'The Divine Comity' could be a worthwhile read. Combining insights from seasoned professionals, it offers practical strategies for fostering collaboration between student services and academic affairs. This could be particularly illuminating if you're looking to enhance your institution's cohesion and effectiveness.
Consumer Behaviour
Hayden Noel | Ava Publishing

Consumer Behaviour

RM204.00 MYR

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Goodreads rating: 3.27

RM204.00 MYR

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If you're interested in what makes consumers tick, 'Consumer Behaviour - Basics Marketing' is a fascinating guide. Hayden Noel breaks down the psychological, social, and cultural factors that influence purchasing decisions. You'll get insights into the mind of the consumer that are not only thought-provoking but also incredibly useful if you're involved in marketing, sales, or business development. It's a deep dive into the 'why' behind buying behaviors.
Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen | Thomas Nelson Publishers

Telecommunications

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Goodreads rating: 0.0

Regular price RM70.00 MYR RM22.00 MYR 69% off

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Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.
Media Relations: Issues and Strategies - Thryft
Jane Johnston | Allen & Unwin

Media Relations: Issues and Strategies

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Goodreads rating: 3.46

Regular price RM74.00 MYR RM22.00 MYR 70% off

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87% off est. retail
If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

RM37.00 MYR

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70% off est. retail
"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
Managing Diversity
Roger Cartwright | Capstone

Managing Diversity

RM41.00 MYR

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Goodreads rating: 3.0

RM41.00 MYR

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If the ever-evolving puzzle of managing a diverse workforce intrigues you, "Managing Diversity" by Roger Cartwright is a must-read. It's an insightful blend of practical strategies and real-world examples, like those from Coca Cola and British Airways, thereby offering not just theory but implementable advice. This book could be the tool you're seeking to navigate and enrich the multicultural landscape of your company with finesse.
Organization Development: The Process of Leading Organizational Change - Thryft

RM67.00 MYR

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88% off est. retail
If you're facing the challenges of steering an organization through the rapid currents of change, this book could be a beacon for you. It dives into the ethics and real-world applications behind organizational development, which can be invaluable in our era of globalization and technological leaps. What sets it apart is its blend of classic and contemporary methods, ensuring you have a well-rounded understanding of how to lead effectively in today's dynamic work environment.
Communicating in Groups and Teams : Sharing Leadership - Thryft
Gay Lumsden, Donald Lumsden  | Wadsworth Publishing

Communicating in Groups and Teams : Sharing Leadership

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Goodreads rating: 2.82

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This book is a great read for college students studying management as it explains the different aspects of team management such as setting goals, critical and creative thinking, problem-solving, and decision-making. It provides helpful insights and practical approaches to enhance team dynamics and communication. Overall, this book is highly recommended for anyone who wants to understand the fundamentals of team management for successful projects.
Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter  | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

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Goodreads rating: 0.0

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This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

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Goodreads rating: 3.64

Regular price RM41.00 MYR RM22.00 MYR 46% off

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As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
The Global Etiquette Guide to Asia: Everything You Need to Know for Business and Travel Success

RM71.00 MYR

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32% off est. retail
It's clear you're someone who values cultural sensitivity and successful international relations. The Global Etiquette Guide to Asia would be your trusty compass in navigating the complex terrains of Asian business and social customs. This book isn't just information; it's insurance against the faux pas that could put a damper on your professional endeavors or travel experiences. It's tailored for both the savvy entrepreneur and the culturally curious traveler.
Group Dynamics - Thryft
Donelson R. Forsyth | Wadsworth Publishing

Group Dynamics

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Goodreads rating: 3.58

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"If you want to learn about group dynamics and understand how different phases of group behaviour work, this book is for you. It covers both traditional and newer topics, providing a well-rounded picture of group dynamics. The author quotes a wide range of research, making this book a reliable and comprehensive resource."
Reporting Disaster on Deadline : A Handbook for Students and Professionals - Thryft

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91% off est. retail
"Reporting Disaster on Deadline" is a valuable resource for journalists and journalism students who want to learn how to prepare and respond to disasters. The book offers practical advice and guidance on how to cover crises, and includes a crash book template to help journalists collect all the information they need on deadline. Its unique and distinctive feature is the focus on preparing for a crisis prior to its occurrence, making it an essential read for any journalist who wants to excel in covering disasters.
Organizational Behavior : Emerging Realities for the Workplace Revolution - Thryft

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If you're intrigued by how individual behavior shapes organizational success, McShane and Von Glinow's book could be your North Star. Picture yourself flipping through pages that breathe life into organizational behavior theories with vivid stories and real scenarios that span the globe. It's not just a ticket to understanding the nuts and bolts of OB; it's a window into applying these concepts to the ever-evolving workplace, whether you're at the helm or part of the crew.
The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion

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If you're curious about how faith intersects with daily choices in a global context, "The Halal Frontier" might fascinate you. Johan Fischer delves into the world of Malay Muslims in London, exploring halal not just as a dietary restriction but as a lifestyle adapting and thriving amid modern globalization. It's a thoughtful read for anyone interested in the dynamics of religious observance in contemporary society.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft

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The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
Organisational Behaviour: Concepts, Controversies and Applications

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Delving into this book is like having a front-row seat to the inner workings of various workplace cultures—it's a classic primer for understanding employee motivation and organizational practices. Whether you're a manager looking to inspire or an employee aiming to climb the corporate ladder, Robbins and Waters-Marsh provide both the theories and real-world applications to navigate the complexities of organizational behavior effectively.
Public Relations Writing In Australia - Thryft
James Mahoney | Oxford University Press

Public Relations Writing In Australia

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Goodreads rating: 4.0

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Public Relations Writing in Australia is an excellent resource for anyone who wants to write effective public relations messaging in Australia. With a focus on clear writing that conveys a message, this book is essential for those who wish to work in the field of Public Relations. It provides practical advice on writing for various public relations tactics and encourages readers to understand the context in which they work. This book is an excellent guide for anyone who is looking to advance their skills in writing and public relations.
It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone
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RM34.00 MYR

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39% off est. retail
If you find yourself struggling to connect with others or want to enhance your networking skills, "It's Not All About 'Me'" could be a game-changer for you. Robin Dreeke has distilled his expertise into ten practical techniques that are easy to apply in everyday situations. Whether you're starting in your career, leading a team, or just looking to improve your social interactions, this concise guide might just hold the keys to building meaningful connections effortlessly. The advice here isn't just theoretical; it's been field-tested in some of the most demanding environments.
Tinderbox: HBO's Ruthless Pursuit of New Frontiers
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James Andrew Miller | Henry Holt And Co.

Tinderbox: HBO's Ruthless Pursuit of New Frontiers

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Goodreads rating: 3.82

Regular price RM74.00 MYR RM52.00 MYR 30% off

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If you've ever been captivated by the gritty narratives of 'The Wire', laughed along with 'Sex and the City', or been hooked by 'Succession', "Tinderbox" is a backstage pass to the evolution of television you cherish. It's not just about the shows; it takes you through HBO's bold challenges, cultural landmarks, and industry shake-ups, revealing how this network dared to redefine modern entertainment. Engross yourself in the pioneering spirit that transformed the small screen.
Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations
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If you're always seeking ways to innovate and empower your team, "Ideas Are Free" might resonate with you. Robinson and Schroeder have compiled rich research demonstrating how valuable employee contributions can be, not just for morale, but for a company’s bottom line. It's a particularly insightful read if you're in a leadership role and aiming to foster a culture of participation and continuous improvement at your workplace.
Don't Mess With My Professionalism: How to Resolve Conflict Across Cultures
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If you’ve ever found yourself puzzled or frustrated by differing workplace behaviors in a multicultural setting, this book is a must-read. Vanessa Barros lays out a clear and practical framework, the ACE model, to tackle the persistent issue of intercultural conflict. With this book, you can turn potential misunderstandings into opportunities for collaboration and growth, making it an invaluable resource for anyone working in the increasingly global business environment.
Rethinking Organizational and Managerial Communication from Feminist Perspectives - Thryft
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RM108.00 MYR

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70% off est. retail
This book is a must-read for anyone interested in exploring how feminist perspectives can contribute to rethinking organizational and managerial communication. It offers theoretical analyses, stories, and concrete examples of how to revise communication processes and practices from a feminist perspective. The book challenges traditional approaches and values by introducing new ideas, tactics, and strategies.
How to Make People Like You in 90 Seconds or Less
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Nicholas Boothman | Algonquin Young Readers

How to Make People Like You in 90 Seconds or Less

Regular price RM34.00 MYR RM31.00 MYR 9% off

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Goodreads rating: 3.67

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Whether you're networking, dating, or interviewing, "How to Make People Like You in 90 Seconds or Less" can be a game-changer. Nicholas Boothman's approach will equip you with the skills to create instant trust and connection using body language and effective communication. It's an insightful read that can transform your interactions and help you connect with anyone swiftly and genuinely. Give it a read, and watch as your personal and professional relationships flourish.
Newszak and News Media - Thryft
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Bob Franklin | Hodder Education Publishers

Newszak and News Media

RM34.00 MYR

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Goodreads rating: 4.67

RM34.00 MYR

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"Newszak and News Media" is a great read for individuals interested in understanding how news media has shifted its editorial standards over recent years. It provides an insightful analysis of the changes in the journalism profession, including the growth in freelance work, the plight of editors, and the absence of women and black journalists' voices, as well as the impact of new technologies on news gathering and reporting. The book's in-depth case studies of press coverage of the Princess of Wales and declining news media reporting of Parliamentary and political affairs make for great reading.
Organizing Genius - The Secrets Of Creative Collaboration - Thryft
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RM31.00 MYR

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This book is perfect for those interested in understanding how great ideas come to fruition through collaborative efforts. The authors showcase how different individuals with unique skills and perspectives came together to create some of the most innovative products and services that transformed industries. This book highlights the unique aspect of how collaboration can change our ways of lives and lead to revolutionary changes.
Surrounded by Idiots: The Four Types of Human Behavior (Or, How to Understand Those Who Cannot Be Understood)
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RM31.00 MYR

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This book could be a good read for you if you've ever felt frustrated by the communication barriers between you and others. "Surrounded by Idiots" provides a simple and groundbreaking method for assessing people's personalities based on four types. By understanding these types, you will gain insights on how to adjust your communication style, handle conflicts, and improve relationships. With its practical advice and relatable examples, this book will help you navigate the complexities of human behavior and empower you to create better connections with others.
Art Hats in Renaissance City: Reflections & Aspirations of Four Generations of Art Personalities
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This book would be a good read for someone who is curious about the journey of Singapore's art scene. Through personal reflections and aspirations, it provides an authentic voice of those who have shaped the cultural landscape of the city. It not only showcases the diversity of creative industries but also highlights the crucial role of heritage development in Singapore's artistic evolution. Whether you are an art enthusiast or simply interested in understanding the transformation of a city through art, this anthology offers valuable insights and real-life experiences that will leave you inspired.
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
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RM34.00 MYR

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If you've ever wondered why certain stories, rumors, or concepts stick with you while others float away, "Made to Stick" might just have the answers you're looking for. Chip and Dan Heath dissect the anatomy of ideas that resonate and provide enlightening tactics to communicate more effectively. Whether you're in marketing, teaching, or simply trying to make your ideas heard, this book could change the way you share information.

Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.