Sociology Books

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

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Rebel Ideas: The Power of Diverse Thinking
Matthew Syed | John Murray

Rebel Ideas: The Power of Diverse Thinking

RM41.00 MYR

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Goodreads rating: 4.26

RM41.00 MYR

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If you're feeling stuck in an echo chamber or if you're seeking fresh, unconventional approaches to challenges at your workplace or in your personal life, "Rebel Ideas" might be just what you need. Matthew Syed illustrates the power of cognitive diversity with compelling case studies, which may inspire you to embrace differing perspectives and create a space where the best ideas can flourish. This book isn't just for teams; it's for anyone looking to revamp their thinking and problem-solving toolkit.
Market Smart: The Best in Age and Lifestyle-Specific Design
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RM96.00 MYR

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If you're in the business of creating or marketing products, "Market Smart" might just be the hands-on guide you need to understand your audience better. It's noted for focusing on the 'who' rather than the 'what' which is a refreshing perspective that provides insights into targeted age groups and lifestyle-driven design. Demystifying the design process by showing how to appeal to various segments, from Gen X to baby boomers, could give you that competitive edge you've been looking for.
We-Think
Charles Leadbeater | Profile Books

We-Think

RM63.00 MYR

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Goodreads rating: 3.65

RM63.00 MYR

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If you're fascinated by how collective intelligence is transforming our world, "We-Think" will feel like a map to the new frontier. Leadbeater deftly illustrates how platforms like Wikipedia and YouTube signify a shift from passive consumption to active, creative participation. It's thought-provoking and illuminates how this collective mindset is changing everything from work to politics.
A Game Design Vocabulary: Exploring the Foundational Principles Behind Good Game Design

RM33.00 MYR

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77% off est. retail
If you've ever felt stuck in a rut playing games that seem all too familiar or you're a budding game designer looking to hone your craft, "A Game Design Vocabulary" by Anna Anthropy could be a game-changer for you. This book promises a deep dive into the language of game design, helping you craft experiences that resonate on every level. It's a roadmap for innovation in a field hungry for fresh perspectives. Think of this as your lexicon for breaking free from the clichés that might be holding back the transformative potential of games.
Renovate Before You Innovate - Why Doing the New Thing Might Not Be the Right Thing

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57% off est. retail
This book is invaluable if you're finding yourself seduced by the siren call of innovation when your business might just need a bit of sprucing up. Zyman digs deep into the pitfalls of chasing the 'new' at the expense of what's 'true'—to your brand, that is. Remember, a fresh coat of paint can often save the structure beneath, which is precisely what you'll learn to do for your business with these insights.
Back to Human: How Great Leaders Create Connection in the Age of Isolation
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RM44.00 MYR

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If you've felt disconnected in a digital workplace, you're not alone. "Back to Human" speaks directly to leaders and team builders who want to foster genuine connections amidst the age of screens and remote work. It's a timely read that could reshape how you engage with your colleagues and cultivate a thriving, collaborative environment.
How to Win Friends and Influence People
Dale Carnegie | Vermillion

How to Win Friends and Influence People

Regular price RM30.00 MYR RM22.00 MYR 27% off

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Goodreads rating: 4.22

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62% off est. retail
If you've ever found yourself struggling to connect with people or influence their decisions, "How to Win Friends and Influence People" could be the game-changer for you. This classic doesn't just offer tips; it delves into the psychology of human behavior, making it a timeless tool for anyone wanting to enhance their personal and professional relationships. Give it a read, and soon, you might be navigating social dynamics with a newfound finesse.
Metadata - The MIT Press Essential Knowledge Series

RM33.00 MYR

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If you're intrigued by the skeletons of modern digital frameworks, "Metadata" is worth your attention. It lays bare the unseen yet critical structures that scaffold our information interactions, particularly as privacy concerns rise with agencies like the NSA in the spotlight. Jeffrey Pomerantz crafts an accessible gateway into understanding the complex yet vital world of metadata, making you appreciate the invisible labor that shapes our daily digital experience.
Dealing With Difficult People: Creating Success
Roy Lilley | Kogan Page

Dealing With Difficult People: Creating Success

RM33.00 MYR

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Goodreads rating: 3.24

RM33.00 MYR

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81% off est. retail
If you're feeling drained by tough interactions at work or even outside, this book by Roy Lilley could be a breath of fresh air for you. It's not just about enduring difficult people, but actually using proven strategies to improve relationships and outcomes. Think of it as your personal toolkit for turning workplace tension into cooperative success.
Welcome to the Creative Age: Bananas, Business and the Death of Marketing

RM67.00 MYR

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If you're feeling that the traditional marketing playbook no longer resonates with today's rapidly changing business environment, "Welcome to the Creative Age" could open your eyes to a new paradigm. Earls offers a compelling view on why embracing creativity is essential and how innovative ideas can reformulate success. Ideal for forward-thinkers and those looking to understand the shift in consumer psychology and business strategies.
When Execution Isn't Enough: Decoding Inspirational Leadership

RM63.00 MYR

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This book is a must-read for anyone who aspires to enhance their leadership skills. It delves into 20 distinct leadership traits and illustrates critical behaviors of inspirational leadership with real-life examples. The book also provides insights into the neuroscience of inspiration and how to tailor your approach to different leadership scenarios. It is a valuable resource that can help turn a good leader into a great one.
Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success—and Won't Let You Fail
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"Who's Got Your Back" isn't just a guide; it's a compelling argument for the power of camaraderie in professional success. Keith Ferrazzi invites you to rethink individualism and embrace the strength found in close, trustworthy relationships. If you've ever felt alone in your ambitions or struggled to reach your full potential unaided, this book could be the turning point. It reveals how deep connections can catalyze personal and professional growth, holding true whether you're climbing the career ladder or seeking personal betterment.
The Thin Book of Trust - An Essential Primer for Building Trust at Work
Just Arrived

RM33.00 MYR

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If you've ever felt that trust issues at work undermine productivity or create a toxic environment, "The Thin Book Of® Trust" might be a game changer for you. Charles Feltman distills complex ideas into accessible strategies, focusing on the power of trust to transform workplaces. This isn't just theoretical; it's a practical guide to foster a reliable and supportive culture among colleagues.
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

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If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)
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If you feel like the business world is moving at a breakneck pace, "The Cluetrain Manifesto" might just put words to your intuition. It's a deep dive into how the Internet has fundamentally shifted the way companies and customers interact. This book will resonate with you if you're interested in understanding the dynamics of the modern marketplace and the importance of genuine communication in the digital age.
Thoughtful Interaction Design: A Design Perspective on Information Technology

RM56.00 MYR

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If you’re fascinated by the marriage of technology with design ethics and aesthetics, "Thoughtful Interaction Design" could be a treasure for you. It isn't a simple step-by-step guide; think of it more as a philosophical compass for navigating the complexities of interaction design. It will challenge you to consider your responsibilities beyond mere functionality, blending practical design with ethical considerations, all wrapped up in an engaging, thought-provoking read.
Surrounded by Bad Bosses and Lazy Employees: Or, How to Deal with Idiots at Work
Thomas Erikson | Vermilion

Surrounded by Bad Bosses and Lazy Employees: Or, How to Deal with Idiots at Work

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Goodreads rating: 3.57

Regular price RM41.00 MYR RM30.00 MYR 27% off

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63% off est. retail
If you're often frustrated at work, feeling trapped with less-than-ideal managers or disengaged coworkers, Thomas Erikson's insights could be a game-changer for you. Erikson goes beyond mere venting, providing practical advice to navigate and improve your workplace environment by understanding behavioral types—including your own. This isn't just a critique but a strategic guide to foster harmony and productivity.
Social Selling Mastery for Entrepreneurs: Everything You Ever Wanted to Know About Social Selling

RM70.00 MYR

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If you're an entrepreneur looking to leverage the power of social media for selling, Chris J. Reed's expertise could be invaluable to you. He's walked the talk by building his own agency using the exact strategies discussed in the book. The book not only primes you on the what and the why of social selling but practically guides you through creating your own sustainable model, with LinkedIn as a focal point.
The Tipping Point: How Little Things Can Make a Big Difference
Just Arrived

RM33.00 MYR

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59% off est. retail
If you're captivated by the nuances of social dynamics, Gladwell's 'The Tipping Point' might just be your next fascinating read. It's a book that unravels the mystery behind why certain trends catch on and how minuscule actions can have significant impacts. It's a mixture of psychology, sociology, and marketing that offers an understanding of the mechanics behind societal shifts. If you're someone who is curious about the world around you and enjoys looking at things from a fresh perspective, this could be the eye-opener you need.
Presence: Bringing Your Boldest Self to Your Biggest Challenges

RM89.00 MYR

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"Presence" might just be the unlock you've been looking for. If those moments before a big interview or personal confrontation leave you second-guessing yourself, Amy Cuddy's insights offer practical steps to harness your inner strength. It's not about a complete overhaul of your personality, but about simple adjustments that can dramatically shift how you feel about yourself—and how you're perceived by others. Perfect for anyone seeking that extra edge in high-stress situations.
Persuasion Profiling: How the Internet Knows What Makes You Tick
Just Arrived

RM68.00 MYR

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If you're intrigued by the algorithms that seem to predict your every desire on the internet, "Persuasion Profiling" is an eye-opener. It unveils the increasingly sophisticated tactics used to influence online behavior. For anyone concerned about privacy or interested in the digital marketing world, this book breaks down how personalization online shapes decisions and preferences, prompting some serious thought about the web's intimate role in our lives.
Building Brand Communities: How Organizations Succeed by Creating Belonging
Just Arrived

RM89.00 MYR

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41% off est. retail
If you're intrigued by the power of community-building and its potential to elevate a brand, this book is right up your alley. It unpacks the concept of creating a sense of belonging through a brand and provides practical advice that could transform how you engage with customers or members. Reading it may spark innovative ideas for nurturing your own organization's community and brand loyalty.
Digital State: How the Internet is Changing Everything
Simon Pont | Kogan Page

Digital State: How the Internet is Changing Everything

Regular price RM41.00 MYR RM15.00 MYR 63% off

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Goodreads rating: 3.74

Regular price RM41.00 MYR RM15.00 MYR 63% off

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85% off est. retail
If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.
Storytelling on Steroids : 10 stories that hijacked the pop culture conversation - Thryft
John Weich | Laurence King Publishing

Storytelling on Steroids : 10 stories that hijacked the pop culture conversation

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Goodreads rating: 3.7

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"Storytelling on Steroids" is a must-read for anyone interested in the evolution of pop culture through stories. Weich explores how stories can connect and engage on a massive scale, using examples like Batman and TED Talks to illustrate his points. He also notes how social media has elevated the importance of storytelling, making it more personal than ever. This book is perfect for marketers, creatives, and anyone curious about how stories impact our culture.
Fast Food Nation: The Dark Side of the All-American Meal
Eric Schlosser | Harper Perennial

Fast Food Nation: The Dark Side of the All-American Meal

Regular price RM33.00 MYR RM19.00 MYR 42% off

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Goodreads rating: 3.75

Regular price RM33.00 MYR RM19.00 MYR 42% off

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62% off est. retail
If you've ever questioned the societal and health consequences of America's love affair with fast food, "Fast Food Nation" is an enlightening deep dive. Through his investigative skills, Schlosser uncovers the unsettling reality behind those quick meals. This book might change how you view your next hamburger, highlighting the industry's impact on everything from obesity to economy, making it a compelling read for anyone interested in the intersection of health, culture, and capitalism.
Difficult Conversations: How to Discuss What Matters Most

RM44.00 MYR

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54% off est. retail
If you've ever walked away from a conversation wishing you had expressed yourself better or dealt more effectively with someone's negative reaction, "Difficult Conversations" is a game-changer. The book is rooted in years of negotiation and conflict resolution research, providing practical, step-by-step guidance to address sensitive issues without triggering defensiveness. It could be particularly enlightening for you if you're seeking ways to improve your communication in both personal and professional relationships.
Behavior in Organizations: Global Edition - Thryft

Behavior in Organizations: Global Edition

Regular price RM111.00 MYR RM44.00 MYR 60% off

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88% off est. retail
This book could be a good read for anyone interested in gaining a deeper understanding of organizational behavior and its practical applications. With its blend of cutting-edge research and real-world examples, the book offers unique insights into the everyday processes and phenomena of organizational behavior. It challenges readers to not only learn the theory but also put the concepts into action, making it an invaluable resource for both undergraduate and graduate students studying organizational behavior.
Making the Team: A Guide for Managers - Thryft

Making the Team: A Guide for Managers

Regular price RM181.00 MYR RM41.00 MYR 77% off

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If you're leading a team or aspire to, "Making the Team" is essential reading. It's like a toolbox for the modern manager, grounded in research yet practical enough to apply immediately. Every chapter practically converses with you, offering insights into building, nurturing, and leading teams effectively. It's one of those books you'll refer to time and again, whether you're facing teamwork challenges or aiming to motivate a high-performing team to greater heights.
Deconstructing Public Relations : Public Relations Criticism - Thryft

Deconstructing Public Relations : Public Relations Criticism

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Goodreads rating: 3.09

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91% off est. retail
This book is a valuable resource for PR scholars and students who are interested in a critical analysis of public relations practice. Through the use of case studies, the author demonstrates how a cultural studies approach can be applied to deconstruct and analyze PR campaigns. The book offers a fresh perspective on the often-misunderstood field of PR and encourages readers to think critically about its role in society.
Media Relations Issues & Strategies

Media Relations Issues & Strategies

RM81.00 MYR

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RM81.00 MYR

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56% off est. retail
If you're looking to stay ahead in public relations, "Media Relations – Issues & Strategies" offers invaluable insights tailored for today's rapidly shifting media landscape. Jane Johnston's expertise shines through every page, bridging traditional media with the dynamic world of social platforms. With practical tips and case studies, it becomes a trusty guide for anyone keen on mastering the art of reaching audiences through various media channels effectively. Whether you're a student or a seasoned professional, this book will help sharpen your strategy for media engagement.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft

RM37.00 MYR

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83% off est. retail
The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
Public Relations From Theory to Practice
Tricia Hansen-Horn | Pearson

Public Relations From Theory to Practice

RM118.00 MYR

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Goodreads rating: 3.5

RM118.00 MYR

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For anyone venturing into the dynamic world of public relations, "Public Relations: From Theory to Practice" can be an invaluable resource. With its unique focus on connecting theoretical frameworks to actual case studies, this book offers practical insights that you can envision applying in the field. The reflective questions are a bonus—they stimulate deeper understanding and encourage you to consider how these theories play out in real-world scenarios. It's an intellectually stimulating read for both aspiring PR professionals and seasoned practitioners seeking to ground their work in solid theory.
Organizational Communication : Challenges of Change, Diversity, and Continuity - Thryft
William W. Neher | Pearson

Organizational Communication : Challenges of Change, Diversity, and Continuity

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Goodreads rating: 5.0

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97% off est. retail
Recommended for individuals interested in learning about organizational communication theories and their practical application in global, diverse, and changing organizations. The book provides a student-centered approach with case studies that explore issues related to communication ethics and diversity. Its unique feature is that it offers multiple perspectives (critical, interpretive, functionalist and managerial) to organizational communication, making it a well-rounded resource for readers.
Working Internationally: Expatriation, Migration and Other Global Work - Thryft
Yvonne McNulty, Chris Brewster  | Edward Elgar Publishing

Working Internationally: Expatriation, Migration and Other Global Work

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Goodreads rating: 4.0

Regular price RM26.00 MYR RM15.00 MYR 42% off

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92% off est. retail
This book is a must-read for individuals interested in the complexities of international work. Unlike other textbooks, it covers a wide range of international work types, including high-status expatriation, short-term project work, and even the management of refugees. The authors, renowned in the field, provide in-depth insights and research on topics such as global HRM, compensation, talent management, and human rights. With practical exercises and reflective questions, this book is a valuable resource for students and practitioners looking to expand their understanding of working internationally and how it goes beyond traditional conception.
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

RM37.00 MYR

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70% off est. retail
"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
Introduction to the Operating Room
Amalia Cochran | Mcgraw Hill / Medical

Introduction to the Operating Room

RM137.00 MYR

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Goodreads rating: 4.5

RM137.00 MYR

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If you're about to step into the whirlwind of an operating room, "Introduction to the Operating Room" is a valuable ally. It demystifies the OR environment, detailing roles, equipment, and protocols with clarity. Think of it as a friendly mentor wrapped in pages; it's tailored to ensure you not only keep up with the pace but also contribute effectively and protect patient safety. Your successful transition into the OR might just begin here.
Consumer Behaviour
Hayden Noel | Ava Publishing

Consumer Behaviour

RM203.00 MYR

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Goodreads rating: 3.27

RM203.00 MYR

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If you're interested in what makes consumers tick, 'Consumer Behaviour - Basics Marketing' is a fascinating guide. Hayden Noel breaks down the psychological, social, and cultural factors that influence purchasing decisions. You'll get insights into the mind of the consumer that are not only thought-provoking but also incredibly useful if you're involved in marketing, sales, or business development. It's a deep dive into the 'why' behind buying behaviors.
Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

RM37.00 MYR

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46% off est. retail
If you're fascinated by the nuances of consumer psychology and the role gender plays in market dynamics, "Inside Her Pretty Little Head" could offer you fresh insights. It challenges common perceptions and provides a thought-provoking theory on female motivation that can reshape your marketing strategies. Whether you're a seasoned marketer or just curious about behavioral differences, this book might just turn your approach on its head – for the better.
If you're looking to sharpen your skills in public debating, this is the book you need. It's a treasure trove of strategies, not just for debaters, but also for coaches and organizers. Think of it as a comprehensive manual – your go-to resource for crafting persuasive arguments and engaging audiences effectively. Whether you're stepping onto the debate stage or behind the scenes, you'll find this guide indispensable.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media: An Introduction

RM43.00 MYR

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Goodreads rating: 2.87

RM43.00 MYR

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58% off est. retail
If you're fascinated by how technology is recalibrating society, commerce, and politics, "New Media: An Introduction" by Terry Flew is an insightful read. Flew navigates the complexities of digital convergence and cultural shifts with a clear, accessible approach, making this a valuable primer for anyone looking to understand the forces behind our increasingly interconnected world. Whether you're a student, a professional in the creative industries, or simply a curious mind, this book will offer you a comprehensive view of how new media is remaking the landscape of human interaction.
Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures
If you're involved in corporate mergers, "Successful Mergers, Acquisitions and Strategic Alliances" could be instrumental in your approach to integrating diverse corporate cultures. It's a guide for enhancing your strategy during the tumultuous change and integration process, aiming to shorten cycle times and soothe the emotional upheaval that these events often cause. Keeping key talent within your organization is crucial, and this book offers insightful methods to reassure and retain your best people amidst the change.
The Want Makers
Eric Clark | Penguin Books

The Want Makers

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Goodreads rating: 3.67

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"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
Cutlip & Center's Effective Public Relations
Glen Broom | Prentice Hall Ptr

Cutlip & Center's Effective Public Relations

RM118.00 MYR

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Goodreads rating: 3.75

RM118.00 MYR

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If you're aiming to dive into the world of public relations, this book is a treasure trove of insights and foundational knowledge. It's celebrated for being comprehensive and is often treated as an essential reference in the field. Whether you're a student or a seasoned pro looking to revisit the basics, this book could serve as an insightful companion on your journey.
Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin  | Longman Pub Group

Communication Theories : Origins, Methods, Uses in the Mass Media

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Goodreads rating: 3.67

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95% off est. retail
This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.
Media Relations: Issues and Strategies - Thryft
Jane Johnston | Allen & Unwin

Media Relations: Issues and Strategies

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Goodreads rating: 3.46

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87% off est. retail
If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.
Organizational Behaviour
David A. Buchanan, Andrzej Huczynski  | Prentice Hall

Organizational Behaviour

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Goodreads rating: 3.71

Regular price RM133.00 MYR RM74.00 MYR 44% off

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88% off est. retail
If understanding how organizations tick fascinates you, you'll find this text invaluable. Buchanan and Huczynski break down complex behaviors into digestible concepts, ideal for students or professionals eager to grasp the intricacies of workplace dynamics, motivation, and culture. It's a deep dive that's as educational as it is practical.
The Divine Comity - Student and Academic Affairs Collaboration

RM44.00 MYR

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For anyone navigating the complexities of academic administration, 'The Divine Comity' could be a worthwhile read. Combining insights from seasoned professionals, it offers practical strategies for fostering collaboration between student services and academic affairs. This could be particularly illuminating if you're looking to enhance your institution's cohesion and effectiveness.
Communicating in Groups and Teams : Sharing Leadership - Thryft
Gay Lumsden, Donald Lumsden  | Wadsworth Publishing

Communicating in Groups and Teams : Sharing Leadership

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Goodreads rating: 2.82

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94% off est. retail
This book is a great read for college students studying management as it explains the different aspects of team management such as setting goals, critical and creative thinking, problem-solving, and decision-making. It provides helpful insights and practical approaches to enhance team dynamics and communication. Overall, this book is highly recommended for anyone who wants to understand the fundamentals of team management for successful projects.
Asia - A Fearless Guide to International Communication and Behavior - Thryft
Mary Murray Bosrock | Intl Education Systems

Asia - A Fearless Guide to International Communication and Behavior

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Goodreads rating: 3.0

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This book is a must-read for anyone who wants to do business or travel to Asia. Mary Murray Bosrock offers in-depth knowledge and strategies to help readers successfully communicate and interact with people from different cultural backgrounds. One of the most unique features of this book is that it addresses the various cultural differences within Asia itself, making it an inclusive and comprehensive guide for any traveler or business person.
Ad Women: How They Impact What We Want, Need, & Buy
Juliann Sivulka | Prometheus

Ad Women: How They Impact What We Want, Need, & Buy

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Goodreads rating: 3.08

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If you're intrigued by the intersection of feminism, history, and advertising, "Ad Women" will certainly resonate with you. Juliann Sivulka doesn't just narrate a history; she brings to life the pivotal roles women played in an industry that shaped societal norms and expectations. It's not just a story about ads – it's a story about struggle, empowerment, and the indelible mark women left on consumer culture. Expand your understanding of the ad world and the unsung heroines who changed it from the inside out.

Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.