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Sociology Books

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

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How Behavior Spreads: The Science of Complex Contagions
Damon Centola | Princeton University Press

How Behavior Spreads: The Science of Complex Contagions

RM104.00 MYR

Goodreads rating: 4.09

RM104.00 MYR

If you're curious about the intricacies of how ideas and actions go viral—or why they sometimes flop—Damon Centola's 'How Behavior Spreads' is the insightful read you've been looking for. It turns our traditional understanding of social networks on its head, offering a fresh perspective backed by a decade of research. Especially if you're involved in public health, innovation, or social activism, this book could fundamentally change how you approach the challenge of influencing behavior change at scale.
Rebel Ideas: The Power of Diverse Thinking
Matthew Syed | John Murray

Rebel Ideas: The Power of Diverse Thinking

RM41.00 MYR

Goodreads rating: 4.26

RM41.00 MYR

If you're feeling stuck in an echo chamber or if you're seeking fresh, unconventional approaches to challenges at your workplace or in your personal life, "Rebel Ideas" might be just what you need. Matthew Syed illustrates the power of cognitive diversity with compelling case studies, which may inspire you to embrace differing perspectives and create a space where the best ideas can flourish. This book isn't just for teams; it's for anyone looking to revamp their thinking and problem-solving toolkit.
Give and Take: The Revolutionary Worldview That Drives Success
New
Adam M. Grant | Penguin Books

Give and Take: The Revolutionary Worldview That Drives Success

RM37.00 MYR

Goodreads rating: 4.07

RM37.00 MYR

62% off est. retail
If you've ever questioned whether nice guys finish last, "Give and Take" could offer you a refreshing and evidence-backed response. Adam Grant deftly challenges the cutthroat 'me-first' mentality, offering a compelling case that generosity and collaboration fuel success. Packed with real-world examples, this book might just flip your perspective on success and how to achieve it while lifting others alongside you.
We-Think
Charles Leadbeater | Profile Books

We-Think

RM63.00 MYR

Goodreads rating: 3.65

RM63.00 MYR

If you're fascinated by how collective intelligence is transforming our world, "We-Think" will feel like a map to the new frontier. Leadbeater deftly illustrates how platforms like Wikipedia and YouTube signify a shift from passive consumption to active, creative participation. It's thought-provoking and illuminates how this collective mindset is changing everything from work to politics.
Thoughtful Interaction Design: A Design Perspective on Information Technology
New
Erik Stolterman, Jonas Löwgren  | Mit Press

Thoughtful Interaction Design: A Design Perspective on Information Technology

RM56.00 MYR

Goodreads rating: 3.83

RM56.00 MYR

If you’re fascinated by the marriage of technology with design ethics and aesthetics, "Thoughtful Interaction Design" could be a treasure for you. It isn't a simple step-by-step guide; think of it more as a philosophical compass for navigating the complexities of interaction design. It will challenge you to consider your responsibilities beyond mere functionality, blending practical design with ethical considerations, all wrapped up in an engaging, thought-provoking read.
Metadata - The MIT Press Essential Knowledge Series
Jeffrey Pomerantz | The Mit Press

Metadata - The MIT Press Essential Knowledge Series

RM34.00 MYR

Goodreads rating: 3.78

RM34.00 MYR

If you're intrigued by the skeletons of modern digital frameworks, "Metadata" is worth your attention. It lays bare the unseen yet critical structures that scaffold our information interactions, particularly as privacy concerns rise with agencies like the NSA in the spotlight. Jeffrey Pomerantz crafts an accessible gateway into understanding the complex yet vital world of metadata, making you appreciate the invisible labor that shapes our daily digital experience.
A Peacock in the Land of Penguins: A Fable About Creativity and Courage
Warren Schmidt, Barbara "B.J." Hateley  | Berrett-koehler Publishers

A Peacock in the Land of Penguins: A Fable About Creativity and Courage

RM56.00 MYR

Goodreads rating: 3.79

RM56.00 MYR

If you've ever felt like an outsider in a sea of conformity, this book resonates deeply. It's not just a tale, but a mirror reflecting the real-life struggle of innovating and standing out in traditional corporate environments. It's a call to action for both the 'peacocks' who wish to spread their colorful ideas, and the 'penguins' who need to appreciate the splendor those ideas bring. This book isn't just a read; it's an awakening to the beauty of diversity in the workplace.
How to Win Friends and Influence People
New
Dale Carnegie | Vermillion

How to Win Friends and Influence People

RM30.00 MYR RM22.00 MYR 27% off

Goodreads rating: 4.22

RM30.00 MYR RM22.00 MYR 27% off

63% off est. retail
If you've ever found yourself struggling to connect with people or influence their decisions, "How to Win Friends and Influence People" could be the game-changer for you. This classic doesn't just offer tips; it delves into the psychology of human behavior, making it a timeless tool for anyone wanting to enhance their personal and professional relationships. Give it a read, and soon, you might be navigating social dynamics with a newfound finesse.
Renovate Before You Innovate - Why Doing the New Thing Might Not Be the Right Thing
New
Sergio Zyman, Armin A. Brott  | Portfolio Hardcover

Renovate Before You Innovate - Why Doing the New Thing Might Not Be the Right Thing

RM63.00 MYR RM41.00 MYR 35% off

Goodreads rating: 3.32

RM63.00 MYR RM41.00 MYR 35% off

57% off est. retail
This book is invaluable if you're finding yourself seduced by the siren call of innovation when your business might just need a bit of sprucing up. Zyman digs deep into the pitfalls of chasing the 'new' at the expense of what's 'true'—to your brand, that is. Remember, a fresh coat of paint can often save the structure beneath, which is precisely what you'll learn to do for your business with these insights.
Social Selling Mastery for Entrepreneurs: Everything You Ever Wanted to Know About Social Selling
New
J Chris Reed | Evolve Global Publishing

Social Selling Mastery for Entrepreneurs: Everything You Ever Wanted to Know About Social Selling

RM71.00 MYR

Goodreads rating: 0.0

RM71.00 MYR

If you're an entrepreneur looking to leverage the power of social media for selling, Chris J. Reed's expertise could be invaluable to you. He's walked the talk by building his own agency using the exact strategies discussed in the book. The book not only primes you on the what and the why of social selling but practically guides you through creating your own sustainable model, with LinkedIn as a focal point.
A Game Design Vocabulary: Exploring the Foundational Principles Behind Good Game Design
New
Naomi Clark, Anna Anthropy  | Addison-wesley Professional

A Game Design Vocabulary: Exploring the Foundational Principles Behind Good Game Design

RM34.00 MYR

Goodreads rating: 3.93

RM34.00 MYR

77% off est. retail
If you've ever felt stuck in a rut playing games that seem all too familiar or you're a budding game designer looking to hone your craft, "A Game Design Vocabulary" by Anna Anthropy could be a game-changer for you. This book promises a deep dive into the language of game design, helping you craft experiences that resonate on every level. It's a roadmap for innovation in a field hungry for fresh perspectives. Think of this as your lexicon for breaking free from the clichés that might be holding back the transformative potential of games.
Presence: Bringing Your Boldest Self to Your Biggest Challenges
Amy Cuddy | Little, Brown Spark

Presence: Bringing Your Boldest Self to Your Biggest Challenges

RM89.00 MYR

Goodreads rating: 3.9

RM89.00 MYR

"Presence" might just be the unlock you've been looking for. If those moments before a big interview or personal confrontation leave you second-guessing yourself, Amy Cuddy's insights offer practical steps to harness your inner strength. It's not about a complete overhaul of your personality, but about simple adjustments that can dramatically shift how you feel about yourself—and how you're perceived by others. Perfect for anyone seeking that extra edge in high-stress situations.
Welcome to the Creative Age: Bananas, Business and the Death of Marketing
New
Mark Earls | Wiley

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

RM67.00 MYR

Goodreads rating: 3.77

RM67.00 MYR

If you're feeling that the traditional marketing playbook no longer resonates with today's rapidly changing business environment, "Welcome to the Creative Age" could open your eyes to a new paradigm. Earls offers a compelling view on why embracing creativity is essential and how innovative ideas can reformulate success. Ideal for forward-thinkers and those looking to understand the shift in consumer psychology and business strategies.
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
New
Hunter Hastings, Jeff Saperstein  | Wharton School Pub

Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

RM119.00 MYR RM116.00 MYR 3% off

Goodreads rating: 3.88

RM119.00 MYR RM116.00 MYR 3% off

If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
Fast Food Nation: The Dark Side of the All-American Meal - Thryft
Eric Schlosser | Harper Perennial

Fast Food Nation: The Dark Side of the All-American Meal

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.75

RM37.00 MYR RM15.00 MYR 59% off

80% off est. retail
"Fast Food Nation" is more than just an eye-opener; it's a deep dive into a cultural phenomenon that shapes how millions live. If you've ever enjoyed the convenience of a quick meal but sensed an underlying issue with the industry, Eric Schlosser's rigorous investigation and engaging storytelling will confirm your suspicions and then some. It's the kind of book that doesn't just inform you; it transforms the way you view every bite.
Fast Food Nation: The Dark Side of the All-American Meal
Eric Schlosser | Harper Perennial

Fast Food Nation: The Dark Side of the All-American Meal

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 3.75

RM34.00 MYR RM19.00 MYR 44% off

63% off est. retail
If you've ever questioned the societal and health consequences of America's love affair with fast food, "Fast Food Nation" is an enlightening deep dive. Through his investigative skills, Schlosser uncovers the unsettling reality behind those quick meals. This book might change how you view your next hamburger, highlighting the industry's impact on everything from obesity to economy, making it a compelling read for anyone interested in the intersection of health, culture, and capitalism.
Storytelling on Steroids : 10 stories that hijacked the pop culture conversation - Thryft
John Weich | Laurence King Publishing

Storytelling on Steroids : 10 stories that hijacked the pop culture conversation

RM45.00 MYR RM15.00 MYR 67% off

Goodreads rating: 3.7

RM45.00 MYR RM15.00 MYR 67% off

85% off est. retail
"Storytelling on Steroids" is a must-read for anyone interested in the evolution of pop culture through stories. Weich explores how stories can connect and engage on a massive scale, using examples like Batman and TED Talks to illustrate his points. He also notes how social media has elevated the importance of storytelling, making it more personal than ever. This book is perfect for marketers, creatives, and anyone curious about how stories impact our culture.
Surrounded by Bad Bosses and Lazy Employees, or How to Deal with Idiots at Work
New
Thomas Erikson | Vermilion

Surrounded by Bad Bosses and Lazy Employees, or How to Deal with Idiots at Work

RM37.00 MYR

Goodreads rating: 3.57

RM37.00 MYR

54% off est. retail
If you're often frustrated at work, feeling trapped with less-than-ideal managers or disengaged coworkers, Thomas Erikson's insights could be a game-changer for you. Erikson goes beyond mere venting, providing practical advice to navigate and improve your workplace environment by understanding behavioral types—including your own. This isn't just a critique but a strategic guide to foster harmony and productivity.
Digital State: How the Internet is Changing Everything
Simon Pont | Kogan Page

Digital State: How the Internet is Changing Everything

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.74

RM41.00 MYR RM15.00 MYR 63% off

85% off est. retail
If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.
Difficult Conversations: How to Discuss What Matters Most
Sheila Heen, Douglas Stone, Bruce Patton  | Penguin Books

Difficult Conversations: How to Discuss What Matters Most

RM45.00 MYR

Goodreads rating: 4.07

RM45.00 MYR

54% off est. retail
If you've ever walked away from a conversation wishing you had expressed yourself better or dealt more effectively with someone's negative reaction, "Difficult Conversations" is a game-changer. The book is rooted in years of negotiation and conflict resolution research, providing practical, step-by-step guidance to address sensitive issues without triggering defensiveness. It could be particularly enlightening for you if you're seeking ways to improve your communication in both personal and professional relationships.
The Definitive Book of Body Language
Barbara Pease, Allan Pease  | Pease International

The Definitive Book of Body Language

RM15.00 MYR

Goodreads rating: 3.95

RM15.00 MYR

81% off est. retail
"The Definitive Book of Body Language" is a must-read for anyone looking to gain a deeper understanding of how non-verbal cues and signals can communicate messages just as effectively as words. Allan Pease's expert analysis and easy-to-understand writing style make this book a comprehensive guide to body language, packed with real-world examples that bring the concepts to life. Readers will walk away with a newfound appreciation for the power of non-verbal communication, as well as practical tips on how to better understand others and communicate more effectively themselves.
Making the Team: A Guide for Managers - Thryft

Making the Team: A Guide for Managers

RM183.00 MYR RM41.00 MYR 78% off

RM183.00 MYR RM41.00 MYR 78% off

If you're leading a team or aspire to, "Making the Team" is essential reading. It's like a toolbox for the modern manager, grounded in research yet practical enough to apply immediately. Every chapter practically converses with you, offering insights into building, nurturing, and leading teams effectively. It's one of those books you'll refer to time and again, whether you're facing teamwork challenges or aiming to motivate a high-performing team to greater heights.
The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know
Robert Dodenhoff | Sourcebooks

The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 4.0

RM41.00 MYR RM19.00 MYR 54% off

68% off est. retail
'The Man Test' might be just the right touch of humor and challenge you're looking for. Imagine sitting around with friends, debating whether you've got what it takes to be considered a real man today. It's more than fun—it's a quirky tool that tests your know-how in practical life skills and survival, from negotiating a raise to escaping a sinking car. The unexpected scenarios mixed with real-life skills make for an engaging read and a self-test that could be as enlightening as it is entertaining.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.36

RM37.00 MYR RM19.00 MYR 49% off

68% off est. retail
Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

RM160.00 MYR RM67.00 MYR 58% off

Goodreads rating: 3.87

RM160.00 MYR RM67.00 MYR 58% off

74% off est. retail
If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media: An Introduction

RM44.00 MYR

Goodreads rating: 2.87

RM44.00 MYR

58% off est. retail
If you're fascinated by how technology is recalibrating society, commerce, and politics, "New Media: An Introduction" by Terry Flew is an insightful read. Flew navigates the complexities of digital convergence and cultural shifts with a clear, accessible approach, making this a valuable primer for anyone looking to understand the forces behind our increasingly interconnected world. Whether you're a student, a professional in the creative industries, or simply a curious mind, this book will offer you a comprehensive view of how new media is remaking the landscape of human interaction.
Organizational Communication : Challenges of Change, Diversity, and Continuity - Thryft
William W. Neher | Pearson

Organizational Communication : Challenges of Change, Diversity, and Continuity

RM123.00 MYR RM34.00 MYR 72% off

Goodreads rating: 5.0

RM123.00 MYR RM34.00 MYR 72% off

97% off est. retail
Recommended for individuals interested in learning about organizational communication theories and their practical application in global, diverse, and changing organizations. The book provides a student-centered approach with case studies that explore issues related to communication ethics and diversity. Its unique feature is that it offers multiple perspectives (critical, interpretive, functionalist and managerial) to organizational communication, making it a well-rounded resource for readers.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

RM45.00 MYR RM41.00 MYR 9% off

Goodreads rating: 3.91

RM45.00 MYR RM41.00 MYR 9% off

87% off est. retail
If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
Michael J. Wolf | Crown Business

The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

RM37.00 MYR

Goodreads rating: 3.56

RM37.00 MYR

71% off est. retail
"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
Working Internationally: Expatriation, Migration and Other Global Work - Thryft
Yvonne McNulty, Chris Brewster  | Edward Elgar Publishing

Working Internationally: Expatriation, Migration and Other Global Work

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 4.0

RM26.00 MYR RM15.00 MYR 42% off

92% off est. retail
This book is a must-read for individuals interested in the complexities of international work. Unlike other textbooks, it covers a wide range of international work types, including high-status expatriation, short-term project work, and even the management of refugees. The authors, renowned in the field, provide in-depth insights and research on topics such as global HRM, compensation, talent management, and human rights. With practical exercises and reflective questions, this book is a valuable resource for students and practitioners looking to expand their understanding of working internationally and how it goes beyond traditional conception.
Public Relations Writing In Australia - Thryft
James Mahoney | Oxford University Press

Public Relations Writing In Australia

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.0

RM30.00 MYR RM15.00 MYR 50% off

96% off est. retail
Public Relations Writing in Australia is an excellent resource for anyone who wants to write effective public relations messaging in Australia. With a focus on clear writing that conveys a message, this book is essential for those who wish to work in the field of Public Relations. It provides practical advice on writing for various public relations tactics and encourages readers to understand the context in which they work. This book is an excellent guide for anyone who is looking to advance their skills in writing and public relations.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.64

RM41.00 MYR RM22.00 MYR 46% off

88% off est. retail
As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
The Global Etiquette Guide to Asia: Everything You Need to Know for Business and Travel Success
Dean Allen Foster | Wiley

The Global Etiquette Guide to Asia: Everything You Need to Know for Business and Travel Success

RM71.00 MYR

Goodreads rating: 3.46

RM71.00 MYR

32% off est. retail
It's clear you're someone who values cultural sensitivity and successful international relations. The Global Etiquette Guide to Asia would be your trusty compass in navigating the complex terrains of Asian business and social customs. This book isn't just information; it's insurance against the faux pas that could put a damper on your professional endeavors or travel experiences. It's tailored for both the savvy entrepreneur and the culturally curious traveler.
The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft
Ian I. Mitroff, Harold A. Linstone  | State University Of New York Press

The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 0.0

RM41.00 MYR RM15.00 MYR 63% off

91% off est. retail
This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.
Media Relations: Issues and Strategies - Thryft
Jane Johnston | Allen & Unwin

Media Relations: Issues and Strategies

RM75.00 MYR RM22.00 MYR 71% off

Goodreads rating: 3.46

RM75.00 MYR RM22.00 MYR 71% off

87% off est. retail
If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.
The Want Makers
Eric Clark | Penguin Books

The Want Makers

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.67

RM41.00 MYR RM22.00 MYR 46% off

56% off est. retail
"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.67

RM22.00 MYR RM15.00 MYR 32% off

85% off est. retail
The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture - Thryft
David Jennings | Nicholas Brealey Publishing

Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.64

RM30.00 MYR RM15.00 MYR 50% off

88% off est. retail
"Net, Blogs And Rock 'N' Roll is a great read for anyone interested in understanding how digital discovery has changed the way we consume media. The author breaks down the three strands of digital discovery: Trying Out, Links, and Community, and explains how they work together in the fan economy. Readers will also gain insights into the latest technologies and techniques available for creators and intermediaries to connect with communities of fans and consumers."
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft
Chuck Brymer | Palgrave Macmillan

The Nature of Marketing : Marketing to the Swarm as well as the Herd

RM37.00 MYR

Goodreads rating: 3.0

RM37.00 MYR

83% off est. retail
The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
Communicating in Groups and Teams : Sharing Leadership - Thryft
Gay Lumsden, Donald Lumsden  | Wadsworth Publishing

Communicating in Groups and Teams : Sharing Leadership

RM60.00 MYR RM15.00 MYR 75% off

Goodreads rating: 2.82

RM60.00 MYR RM15.00 MYR 75% off

94% off est. retail
This book is a great read for college students studying management as it explains the different aspects of team management such as setting goals, critical and creative thinking, problem-solving, and decision-making. It provides helpful insights and practical approaches to enhance team dynamics and communication. Overall, this book is highly recommended for anyone who wants to understand the fundamentals of team management for successful projects.
Images of Organization - Thryft
Gareth Morgan | Sage Publications Inc

Images of Organization

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.92

RM34.00 MYR RM15.00 MYR 56% off

94% off est. retail
"Images of Organization" by Gareth Morgan could be a good read for someone interested in understanding different ways of perceiving and managing organizations. Morgan utilizes metaphors to explain his ideas and offers new practical approaches for managing organizations. Users would appreciate how Morgan's unique and comprehensive use of language makes the book easily digestible, leading to the improvement of their understanding of organizations.
Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin  | Longman Pub Group

Communication Theories : Origins, Methods, Uses in the Mass Media

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 3.67

RM26.00 MYR RM15.00 MYR 42% off

95% off est. retail
This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.
Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen | Thomas Nelson Publishers

Telecommunications

RM71.00 MYR RM22.00 MYR 69% off

Goodreads rating: 0.0

RM71.00 MYR RM22.00 MYR 69% off

Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

RM49.00 MYR

Goodreads rating: 2.0

RM49.00 MYR

87% off est. retail
Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.
Why Things Go Wrong, Or, The Peter Principle Revisited
Laurence J. Peter | Harpercollins

Why Things Go Wrong, Or, The Peter Principle Revisited

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.41

RM41.00 MYR RM22.00 MYR 46% off

If you're captivated by the idiosyncrasies of workplace dynamics and have ever wondered why inefficiency sometimes prevails in organizations, Laurence J. Peter's examination could be a lightbulb moment for you. It’s a satirical yet profound look at how people get promoted to their level of incompetence, with enough chuckles and head-nods to keep you turning the pages.
Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

RM201.00 MYR RM82.00 MYR 59% off

Goodreads rating: 3.6

RM201.00 MYR RM82.00 MYR 59% off

82% off est. retail
If you're wrestling with making changes at your workplace, this book dives into the often daunting world of organizational development with clarity and practicality. Unlike other texts that can be heavy on theory, Donald L. Anderson gives you an actionable roadmap, helping you to understand and lead change, not just theorize about it. Perfect for managers and leaders looking to steer their teams through transformation smoothly.
Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing
Jane Cunningham | Marshall Cavendish International (asia) Pte L

Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

RM37.00 MYR

Goodreads rating: 3.42

RM37.00 MYR

46% off est. retail
If you're fascinated by the nuances of consumer psychology and the role gender plays in market dynamics, "Inside Her Pretty Little Head" could offer you fresh insights. It challenges common perceptions and provides a thought-provoking theory on female motivation that can reshape your marketing strategies. Whether you're a seasoned marketer or just curious about behavioral differences, this book might just turn your approach on its head – for the better.
Cutlip & Center's Effective Public Relations
Glen Broom | Prentice Hall Ptr

Cutlip & Center's Effective Public Relations

RM119.00 MYR

Goodreads rating: 3.75

RM119.00 MYR

If you're aiming to dive into the world of public relations, this book is a treasure trove of insights and foundational knowledge. It's celebrated for being comprehensive and is often treated as an essential reference in the field. Whether you're a student or a seasoned pro looking to revisit the basics, this book could serve as an insightful companion on your journey.
Grown Up Digital: How the Net Generation is Changing Your World - Thryft
Don Tapscott | Mcgraw Hill

Grown Up Digital: How the Net Generation is Changing Your World

RM45.00 MYR RM22.00 MYR 51% off

Goodreads rating: 3.8

RM45.00 MYR RM22.00 MYR 51% off

88% off est. retail
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived. Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital - and they're part of a global cultural phenomenon that's here to stay.The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide.A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.Grown Up Digital reveals:- How the brain of the Net Generation processes information- Seven ways to attract and engage young talent in the workforce- Seven guidelines for educators to tap the Net Gen potential- Parenting 2.0: There's no place like the new home- Citizen Net: How young people and the Internet are transforming democracyToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.The Digital Age is here. The Net Generation has arrived. Meet the future.
Consumer Behaviour
Hayden Noel | Ava Publishing

Consumer Behaviour

RM205.00 MYR

Goodreads rating: 3.27

RM205.00 MYR

If you're interested in what makes consumers tick, 'Consumer Behaviour - Basics Marketing' is a fascinating guide. Hayden Noel breaks down the psychological, social, and cultural factors that influence purchasing decisions. You'll get insights into the mind of the consumer that are not only thought-provoking but also incredibly useful if you're involved in marketing, sales, or business development. It's a deep dive into the 'why' behind buying behaviors.

Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.