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Sociology

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

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Wonderland - Thryft
Steven Johnson

Wonderland

RM32.53 MYR from RM21.56 MYR Save up to 37%

If you've ever been curious about how our pursuit of entertainment has sparked some of the most innovative creations in history, "Wonderland" is a thrilling exploration of just that. Steven Johnson takes you on a journey where every page offers a blend of historical anecdotes, rich illustrations, and thought-provoking insights into how the whimsical and pleasurable aspects of culture have influenced the serious business of invention. It's an enlightening read that might change the way you look at your everyday amusements.

RM32.53 MYR from RM21.56 MYR Save up to 37%

In stock

Fast Food Nation: The Dark Side of the All-American Meal
New
Eric Schlosser

Fast Food Nation: The Dark Side of the All-American Meal

from RM32.53 MYR

If you've ever questioned the societal and health consequences of America's love affair with fast food, "Fast Food Nation" is an enlightening deep dive. Through his investigative skills, Schlosser uncovers the unsettling reality behind those quick meals. This book might change how you view your next hamburger, highlighting the industry's impact on everything from obesity to economy, making it a compelling read for anyone interested in the intersection of health, culture, and capitalism.

from RM32.53 MYR

In stock

Head in the Cloud: Why Knowing Things Still Matters When Facts Are So Easy to Look Up
William Poundstone

Head in the Cloud: Why Knowing Things Still Matters When Facts Are So Easy to Look Up

from RM39.84 MYR

You've probably noticed how easy it is to Google facts nowadays, which makes Poundstone's "Head in the Cloud" a timely intervention. This book isn't just another rant about our collective ignorance; it's a fascinating look into the real benefits of knowing stuff in an era when our phones seem to know everything. If you're curious about why your brain is more reliable than your smartphone or how both your bank account and your political savvy might improve with a little old-fashioned knowledge, this book might just change the way you think about learning.

from RM39.84 MYR

In stock

Fast Food Nation: The Dark Side of the All-American Meal - Thryft
Eric Schlosser

Fast Food Nation: The Dark Side of the All-American Meal

RM32.53 MYR from RM17.91 MYR Save up to 45%

"Fast Food Nation" is more than just an eye-opener; it's a deep dive into a cultural phenomenon that shapes how millions live. If you've ever enjoyed the convenience of a quick meal but sensed an underlying issue with the industry, Eric Schlosser's rigorous investigation and engaging storytelling will confirm your suspicions and then some. It's the kind of book that doesn't just inform you; it transforms the way you view every bite.

RM32.53 MYR from RM17.91 MYR Save up to 45%

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The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft
Joseph R. Dominick

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb

RM21.56 MYR from RM14.25 MYR Save up to 51%

The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.

RM21.56 MYR from RM14.25 MYR Save up to 51%

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Media Audiences : Effects, Users, Institutions, and Power - Thryft
John L. Sullivan

Media Audiences : Effects, Users, Institutions, and Power

RM98.32 MYR from RM54.46 MYR Save up to 47%

If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.

RM98.32 MYR from RM54.46 MYR Save up to 47%

In stock

Public Relations: The Profession and the Practice (Int'l Ed) - Thryft
Baskin Heiman Toth Lattimore

Public Relations: The Profession and the Practice (Int'l Ed)

RM61.77 MYR from RM25.22 MYR Save up to 59%

This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.

RM61.77 MYR from RM25.22 MYR Save up to 59%

In stock

Media Relations: Issues and Strategies - Thryft
Jane Johnston

Media Relations: Issues and Strategies

RM61.77 MYR from RM36.18 MYR Save up to 41%

If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.

RM61.77 MYR from RM36.18 MYR Save up to 41%

In stock

More Sex Is Safer Sex: The Unconventional Wisdom of Economics
New
Steven E. Landsburg

More Sex Is Safer Sex: The Unconventional Wisdom of Economics

from RM32.53 MYR

If you're the kind of person who enjoys having your perspectives challenged, "More Sex Is Safer Sex" might be right up your alley. Steven Landsburg takes economic principles and playfully applies them to unconventional wisdom, creating a narrative that's as thought-provoking as it is controversial. Through each page, you'll find yourself questioning the intuitive, which could make dinner conversations a lot more interesting.

from RM32.53 MYR

In stock

The Cult of the Luxury Brand Inside Asia's Love Affair With Luxury - Thryft
Paul Husband, Radha Chadha

The Cult of the Luxury Brand Inside Asia's Love Affair With Luxury

RM39.84 MYR from RM25.22 MYR Save up to 39%

If you're intrigued by the opulence of Asia's burgeoning markets and how luxury brands have woven themselves into the very fabric of contemporary Asian societies, "The Cult of the Luxury Brand" is a must-read. It's not just an exploration; it's an in-depth dissection of how luxury isn't just for the elite anymore but a widespread marker of social status. This book cleverly unfolds the paradox of exclusivity becoming inclusive, making it a fascinating read for anyone interested in market dynamics and cultural shifts.

RM39.84 MYR from RM25.22 MYR Save up to 39%

In stock

Consumer Behavior : International Edition - Thryft

Consumer Behavior : International Edition

RM69.08 MYR from RM28.87 MYR Save up to 58%

This book is great for undergraduate or first year MBA students who want to understand how the Internet has changed the way people obtain information about potential purchases. With a strong empirical and market segmentation approach, it includes 32 Active Learning mini-cases, making it interactive and engaging. The book's most unique feature is its focus on the digital era, making it a must-read for anyone interested in understanding consumer behavior in the modern age.

RM69.08 MYR from RM28.87 MYR Save up to 58%

In stock

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity
New
Robert Axelrod

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

from RM61.77 MYR

If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.

from RM61.77 MYR

In stock

Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture - Thryft
David Jennings

Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture

RM21.56 MYR from RM14.25 MYR Save up to 51%

"Net, Blogs And Rock 'N' Roll is a great read for anyone interested in understanding how digital discovery has changed the way we consume media. The author breaks down the three strands of digital discovery: Trying Out, Links, and Community, and explains how they work together in the fan economy. Readers will also gain insights into the latest technologies and techniques available for creators and intermediaries to connect with communities of fans and consumers."

RM21.56 MYR from RM14.25 MYR Save up to 51%

In stock

New Media : An Introduction - Thryft
Terry Flew

New Media : An Introduction

RM36.18 MYR from RM17.91 MYR Save up to 55%

This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.

RM36.18 MYR from RM17.91 MYR Save up to 55%

In stock

The Cultural Intelligence Difference: Master the One Skill You Can't Do Without in Today's Global Economy - Thryft
David Livermore

The Cultural Intelligence Difference: Master the One Skill You Can't Do Without in Today's Global Economy

RM65.42 MYR from RM36.18 MYR Save up to 46%

As our world grows even more connected, understanding and mastering Cultural Intelligence (CQ) is a must, and "The Cultural Intelligence Difference" can be your guide on this journey. It's not just about being culturally sensitive—it's about gaining a strategic tool that can lead to success in diverse settings and the global market. Whether you're leading teams, serving customers from different backgrounds, or expanding business internationally, this book offers a practical approach to increase your CQ, backed by research and real-world examples. Consider it your secret weapon for standing out in a competitive job market and excelling in the global economy.

RM65.42 MYR from RM36.18 MYR Save up to 46%

In stock

Codes And Consequences - Choosing Linguistic Varieties - Thryft
Carol Myers-Scotton

Codes And Consequences - Choosing Linguistic Varieties

RM69.08 MYR from RM28.87 MYR Save up to 58%

This book could be a good read for you because it delves into the fascinating world of codeswitching, exploring the reasons behind why people speak differently in different situations. Through Carol Myers-Scotton's insightful exploration, you will gain a deeper understanding of how language choices can shape identity and social dynamics. Prepare to be amazed by the power of language in bridging barriers and embracing linguistic diversity.

RM69.08 MYR from RM28.87 MYR Save up to 58%

In stock

Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson

Organization Development: The Process of Leading Organizational Change

RM32.53 MYR from RM21.56 MYR Save up to 37%

If you're facing the challenges of steering an organization through the rapid currents of change, this book could be a beacon for you. It dives into the ethics and real-world applications behind organizational development, which can be invaluable in our era of globalization and technological leaps. What sets it apart is its blend of classic and contemporary methods, ensuring you have a well-rounded understanding of how to lead effectively in today's dynamic work environment.

RM32.53 MYR from RM21.56 MYR Save up to 37%

In stock

European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners - Thryft
Mary Murray Bosrock

European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners

RM32.53 MYR from RM21.56 MYR Save up to 37%

If you're looking to engage with European businesses, this guide is indispensable. Mary Bosrock has put together a comprehensive resource that will save you from making faux pas and help you make a good impression, whether you're dining in Italy or negotiating in Norway. Understanding the subtle cultural nuances can make all the difference in successful business dealings, and this book acts as your personal cultural advisor.

RM32.53 MYR from RM21.56 MYR Save up to 37%

In stock

People Talk - Living Language - Thryft

People Talk - Living Language

RM21.56 MYR from RM14.25 MYR Save up to 51%

This book is a great guide for individuals looking to improve their communication skills through understanding their environment. The book introduces the concept of communication as a social activity rather than a mere mechanical process with the language we use being influenced by social context. Additionally, the book offers practical suggestions to improve communication skills such as understanding how to phrase questions and listening effectively.

RM21.56 MYR from RM14.25 MYR Save up to 51%

In stock

Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon

Consumer Behavior: Buying, Having, and Being

RM114.30 MYR from RM65.42 MYR Save up to 46%

If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.

RM114.30 MYR from RM65.42 MYR Save up to 46%

In stock

Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations
New
Alan G. Robinson, Dean M. Schroeder

Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations

from RM43.49 MYR

If you're always seeking ways to innovate and empower your team, "Ideas Are Free" might resonate with you. Robinson and Schroeder have compiled rich research demonstrating how valuable employee contributions can be, not just for morale, but for a company’s bottom line. It's a particularly insightful read if you're in a leadership role and aiming to foster a culture of participation and continuous improvement at your workplace.

from RM43.49 MYR

In stock

Attitudes to language - Thryft
Peter Garrett

Attitudes to language

RM61.77 MYR from RM28.87 MYR Save up to 53%

Just about everyone seems to have views about language. Language attitudes and language ideologies permeate our daily lives. Our competence, intelligence, friendliness, trustworthiness, social status, group memberships, and so on, are often judged from the way we communicate. Even the speed at which we speak can evoke reactions. And we often try to anticipate such judgements as we communicate. In this lively introduction, Peter Garrett draws upon research carried out over recent decades in order to discuss such attitudes and the implications they have for our use of language, for social advantage or discrimination, and for social identity. Using a range of examples that includes punctuation, words, grammar, pronunciation, accents, dialects and languages, this book explores the intricate and fascinating ways in which language influences our everyday thoughts, feelings and behaviour.

RM61.77 MYR from RM28.87 MYR Save up to 53%

In stock

Branding For The Public Sector - Creating, Building And Managing Brands People Will Value - Thryft
Paul Temporal

Branding For The Public Sector - Creating, Building And Managing Brands People Will Value

RM21.56 MYR from RM14.25 MYR Save up to 51%

Recommendation: This book is a must-read for anyone working in the public sector or involved with non-profit organizations. With its practical strategies and real-life case studies, it provides valuable insights on how to apply effective branding techniques to create, build, and manage brands that will be valued by the public. By reading this book, you will gain a deep understanding of the importance of branding in the non-profit sector and learn how to use it as a tool for growth and prosperity. Don't miss out on the opportunity to transform your organization and make a meaningful impact in the public sector!

RM21.56 MYR from RM14.25 MYR Save up to 51%

In stock

International Public Relations : Negotiating Culture, Identity, and Power - Thryft
Patricia A. Curtin, T. Kenn Gaither

International Public Relations : Negotiating Culture, Identity, and Power

RM72.73 MYR from RM28.87 MYR Save up to 60%

The book effectively illustrates how theory informs practice with its unique cultural-economic model and practice matrix. It offers a comprehensive and critical approach to global public relations practices with real-world examples from around the world. Readers can expect to gain a deep understanding of cultural diversity, ethics, and values in international public relations. It is an excellent resource for students and professionals interested in expanding their knowledge of global public relations practices.

RM72.73 MYR from RM28.87 MYR Save up to 60%

In stock

Media Regulations for the New Times - Thryft
Venkat Iyer

Media Regulations for the New Times

RM21.56 MYR from RM14.25 MYR Save up to 51%

Media Regulations for the New Times is a must-read for media professionals and media students looking to understand the changing regulatory environment as technology continues to reshape the media landscape. With clear explanations of complex legal concepts and real-world examples, Venkat Iyer lays out the importance of regulatory compliance and offers guidance on how to navigate the evolving media landscape. This book is an invaluable resource for anyone working in or studying media.

RM21.56 MYR from RM14.25 MYR Save up to 51%

In stock

Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker

Doing Business Internationally: The Guide To Cross-Cultural Success

RM32.53 MYR from RM17.91 MYR Save up to 46%

As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.

RM32.53 MYR from RM17.91 MYR Save up to 46%

In stock

Intercultural Business Communication - Thryft
Lillian H. Chaney

Intercultural Business Communication

RM61.77 MYR from RM25.22 MYR Save up to 59%

This book is perfect for business professionals and managers who want to learn how to effectively communicate in a cross-cultural setting. The book provides practical tips on conducting negotiations across different countries, writing business letters in different societies, and other important information on intercultural communication. Readers will appreciate the straightforward and concise writing style, as well as the practical advice that can be applied in real-life business situations.

RM61.77 MYR from RM25.22 MYR Save up to 59%

In stock

Media, Audiences, Effects : An Introduction to the Study of Media Content and Audience Analysis - Thryft
Paul J. Traudt

Media, Audiences, Effects : An Introduction to the Study of Media Content and Audience Analysis

RM76.39 MYR from RM32.53 MYR Save up to 58%

This book is recommended for anyone interested in understanding how media impacts society. The book covers a wide range of topics, such as television violence and advertising bans, and introduces readers to over 300 research studies. It provides a comprehensive framework for evaluating media effects research and is an essential read for media and communication students.

RM76.39 MYR from RM32.53 MYR Save up to 58%

In stock

Deconstructing Public Relations : Public Relations Criticism - Thryft

Deconstructing Public Relations : Public Relations Criticism

RM54.46 MYR from RM25.22 MYR Save up to 59%

This book is a valuable resource for PR scholars and students who are interested in a critical analysis of public relations practice. Through the use of case studies, the author demonstrates how a cultural studies approach can be applied to deconstruct and analyze PR campaigns. The book offers a fresh perspective on the often-misunderstood field of PR and encourages readers to think critically about its role in society.

RM54.46 MYR from RM25.22 MYR Save up to 59%

In stock

Making the Team: A Guide for Managers - Thryft

Making the Team: A Guide for Managers

RM145.83 MYR from RM80.04 MYR Save up to 46%

If you're leading a team or aspire to, "Making the Team" is essential reading. It's like a toolbox for the modern manager, grounded in research yet practical enough to apply immediately. Every chapter practically converses with you, offering insights into building, nurturing, and leading teams effectively. It's one of those books you'll refer to time and again, whether you're facing teamwork challenges or aiming to motivate a high-performing team to greater heights.

RM145.83 MYR from RM80.04 MYR Save up to 46%

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Global Literacies: Lessons on Business Leadership and National Cultures - Thryft
Carl Phillips

Global Literacies: Lessons on Business Leadership and National Cultures

RM32.53 MYR from RM21.56 MYR Save up to 37%

If you're carving out your space in today's global market, "Global Literacies" can be your compass. It distills the wisdom from top CEOs worldwide into tangible leadership practices, blending cross-cultural savvy with business acumen. Dive into this read to understand the universal truths of leadership and the critical role culture plays in international business success—insights that could help you and your organization thrive in the global economy.

RM32.53 MYR from RM21.56 MYR Save up to 37%

In stock

Public Relations Metrics : Research and Evaluation - Thryft
Betteke van Ruler, Dejan Verčič, Ana Tkalac Verčič

Public Relations Metrics : Research and Evaluation

RM87.35 MYR from RM36.18 MYR Save up to 59%

This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.

RM87.35 MYR from RM36.18 MYR Save up to 59%

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The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion
Johan Fischer

The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion

RM167.76 MYR from RM134.86 MYR Save up to 20%

If you're curious about how faith intersects with daily choices in a global context, "The Halal Frontier" might fascinate you. Johan Fischer delves into the world of Malay Muslims in London, exploring halal not just as a dietary restriction but as a lifestyle adapting and thriving amid modern globalization. It's a thoughtful read for anyone interested in the dynamics of religious observance in contemporary society.

RM167.76 MYR from RM134.86 MYR Save up to 20%

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Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin

Communication Theories : Origins, Methods, Uses in the Mass Media

RM21.56 MYR from RM14.25 MYR Save up to 43%

This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.

RM21.56 MYR from RM14.25 MYR Save up to 43%

In stock

Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen

Consumer Behavior & Marketing Strategy, 9th Edition

RM31.73 MYR from RM17.91 MYR Save up to 45%

If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.

RM31.73 MYR from RM17.91 MYR Save up to 45%

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Internet Communication and Qualitative Research : A Handbook for Researching Online - Thryft
Fiona Stewart, Chris Mann

Internet Communication and Qualitative Research : A Handbook for Researching Online

RM98.32 MYR from RM39.84 MYR Save up to 61%

Internet Communication and Qualitative Research is a comprehensive guide for students and researchers looking to incorporate Internet-based qualitative methods to collect rich, descriptive, contextually-situated data. This book examines the impact of Internet technology on qualitative research methods, including online interviewing, virtual focus groups, and participant observation in virtual communities. The authors also discuss the ethical, confidentiality, security, and legal issues involved in online research. This is an indispensable guide for all students and researchers working with online research methodologies.

RM98.32 MYR from RM39.84 MYR Save up to 61%

In stock

The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark

The Wantmakers : The World of Advertising: How They Make You Buy

RM21.56 MYR from RM14.25 MYR Save up to 51%

The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.

RM21.56 MYR from RM14.25 MYR Save up to 51%

In stock

Renaissance Singapore? Economy, Culture, and Politics
Kenneth Paul Tan

Renaissance Singapore? Economy, Culture, and Politics

RM32.53 MYR from RM21.56 MYR Save up to 34%

If you're curious about the interplay of tradition and modernity in Singapore, "Renaissance Singapore? Economy, Culture, and Politics" is a thought-provoking read. It navigates through the nuances of Singapore's aspirations to cultivate a creative economy and a more open society, while grappling with issues of conservatism and national identity. This book unfolds the rich tapestry of Singapore's social landscape through the discerning perspectives of its public intellectuals and activists.

RM32.53 MYR from RM21.56 MYR Save up to 34%

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Media and Society : An Introduction - Thryft
Michael O'Shaughnessy, Jane Stadler

Media and Society : An Introduction

RM39.84 MYR from RM17.91 MYR Save up to 55%

This book is a great read for anyone who wants to understand the role that media plays in shaping our perceptions of gender, race, and identity. Through a personal and interactive approach, this book encourages readers to think critically about the media messages they consume. The updated edition includes new sections on interactive media technologies and culture jamming, making it a timely and relevant resource for anyone interested in media studies. Users will appreciate the many contemporary media texts discussed in this book, from 9/11 to "Big Brother," which help to illustrate the ways in which media shapes our understanding of the world around us. Overall, this book is a must-read for anyone who wants to become a more media-savvy consumer.

RM39.84 MYR from RM17.91 MYR Save up to 55%

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Reporting Disaster on Deadline : A Handbook for Students and Professionals - Thryft
Wilkins Lee, Martha Steffens, Esther Thorson

Reporting Disaster on Deadline : A Handbook for Students and Professionals

RM83.70 MYR from RM32.53 MYR Save up to 62%

"Reporting Disaster on Deadline" is a valuable resource for journalists and journalism students who want to learn how to prepare and respond to disasters. The book offers practical advice and guidance on how to cover crises, and includes a crash book template to help journalists collect all the information they need on deadline. Its unique and distinctive feature is the focus on preparing for a crisis prior to its occurrence, making it an essential read for any journalist who wants to excel in covering disasters.

RM83.70 MYR from RM32.53 MYR Save up to 62%

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Communicating in Groups and Teams : Sharing Leadership - Thryft
Gay Lumsden, Donald Lumsden

Communicating in Groups and Teams : Sharing Leadership

RM58.11 MYR from RM25.22 MYR Save up to 61%

This book is a great read for college students studying management as it explains the different aspects of team management such as setting goals, critical and creative thinking, problem-solving, and decision-making. It provides helpful insights and practical approaches to enhance team dynamics and communication. Overall, this book is highly recommended for anyone who wants to understand the fundamentals of team management for successful projects.

RM58.11 MYR from RM25.22 MYR Save up to 61%

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Content Analysis : An Introduction to Its Methodology - Thryft
Klaus H. Krippendorff

Content Analysis : An Introduction to Its Methodology

RM61.77 MYR from RM25.22 MYR Save up to 59%

This book would be a good read for someone who wants to learn about the history and core principles of content analysis, as well as its practical applications in today's society. The author discusses the distinguishing characteristics of contemporary content analysis, making it an important resource for those interested in public opinion research, tracking markets, settling legal disputes, and exploring individual human minds. The updated edition includes new information on computer-aided text analysis, and the book serves as a valuable resource for advanced students and practitioners across a variety of disciplines.

RM61.77 MYR from RM25.22 MYR Save up to 59%

In stock

Making The Team - A Guide for Managers - Thryft
Leigh L. Thompson

Making The Team - A Guide for Managers

RM31.73 MYR from RM21.56 MYR Save up to 36%

If you're stepping into a leadership role or looking to improve your team's performance, "Making The Team" is your go-to guide. It fuses theoretical concepts with practical applications, offering insights that could transform your approach to team management. The blend of academic research with real-world scenarios makes this book particularly valuable for anyone involved in group work or team leadership. Think of it as a roadmap for fostering a productive and harmonious work environment.

RM31.73 MYR from RM21.56 MYR Save up to 36%

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International Public Relations : A Comparative Analysis - Thryft
Ni Chen, Hugh M. Culbertson

International Public Relations : A Comparative Analysis

RM101.97 MYR from RM39.84 MYR Save up to 61%

This book is a great read for those interested in understanding public relations practices across the world. It provides a comparative analysis of public relations strategies across countries and regions and offers insights into the cultural, societal, and political factors that shape communications in different parts of the world. This book is ideal for PR professionals working for multinational organizations, educators teaching international communication, and researchers studying the field of international PR.

RM101.97 MYR from RM39.84 MYR Save up to 61%

In stock

Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney

Intercultural Business Communication

RM50.80 MYR from RM21.56 MYR Save up to 58%

This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.

RM50.80 MYR from RM21.56 MYR Save up to 58%

In stock

Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson

Organization Development: The Process of Leading Organizational Change

RM145.83 MYR from RM80.04 MYR Save up to 46%

If you're wrestling with making changes at your workplace, this book dives into the often daunting world of organizational development with clarity and practicality. Unlike other texts that can be heavy on theory, Donald L. Anderson gives you an actionable roadmap, helping you to understand and lead change, not just theorize about it. Perfect for managers and leaders looking to steer their teams through transformation smoothly.

RM145.83 MYR from RM80.04 MYR Save up to 46%

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Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen

Telecommunications

RM55.69 MYR from RM32.53 MYR Save up to 42%

Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.

RM55.69 MYR from RM32.53 MYR Save up to 42%

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Organization Development & Change - Thryft
Christopher G. Worley, Thomas G. Cummings

Organization Development & Change

RM31.73 MYR from RM21.56 MYR Save up to 36%

As you navigate the ever-evolving landscape of organizational structures and strategies, "Organization Development & Change" could offer you solid theoretical underpinnings paired with practical applications. Whether you're a student or a seasoned professional, the combination of insight and actionable knowledge within this book can prove to be an invaluable resource for effecting change within any organization.

RM31.73 MYR from RM21.56 MYR Save up to 36%

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Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons

Contemporary Issues in Marketing and Consumer Behaviour

RM32.53 MYR from RM21.56 MYR Save up to 37%

If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.

RM32.53 MYR from RM21.56 MYR Save up to 37%

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Organizational Communication : Challenges of Change, Diversity, and Continuity - Thryft
William W. Neher

Organizational Communication : Challenges of Change, Diversity, and Continuity

RM120.24 MYR from RM50.80 MYR Save up to 60%

Recommended for individuals interested in learning about organizational communication theories and their practical application in global, diverse, and changing organizations. The book provides a student-centered approach with case studies that explore issues related to communication ethics and diversity. Its unique feature is that it offers multiple perspectives (critical, interpretive, functionalist and managerial) to organizational communication, making it a well-rounded resource for readers.

RM120.24 MYR from RM50.80 MYR Save up to 60%

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Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.