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Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them

by Neil Fiske, John Butman, Michael J. Silverstein
RM52.00 MYR
Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them
Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them

Decoding desires behind modern luxury consumption.

"Trading Up" isn't just about items; it's about the experiences and emotions tied to owning something considered 'luxury.' It’s insightful for anyone curious about the psychological and social factors that compel us to choose higher-end goods over more utilitarian options, even in categories like cars, homes, and everyday items. If you're fascinated by consumer behavior or involved in marketing, it could offer you a new lens to understand and tap into the aspirations driving today's market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them

by Neil Fiske, John Butman, Michael J. Silverstein
RM52.00 MYR
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781591840800
Authors: Neil Fiske, John Butman, Michael J. Silverstein
Publisher: Portfolio Hardcover
Date of Publication: 2004-12-29
Format: Hardcover
Related Collections: Sociology, Business, Economics
Related Topics: Economics, Management, Entrepreneurship, Social Science, Sociology, Finance
Goodreads rating: 3.63
(rated by 444 readers)

Description

First published to media acclaim in October 2003, Trading Up revealed how today’s middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible before—in their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised this BusinessWeek bestseller with new research and new insights into the still-growing phenomenon of trading up.
 

Decoding desires behind modern luxury consumption.

"Trading Up" isn't just about items; it's about the experiences and emotions tied to owning something considered 'luxury.' It’s insightful for anyone curious about the psychological and social factors that compel us to choose higher-end goods over more utilitarian options, even in categories like cars, homes, and everyday items. If you're fascinated by consumer behavior or involved in marketing, it could offer you a new lens to understand and tap into the aspirations driving today's market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.