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The Want Makers

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Exposing advertising's subtle influence on choices.

"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Want Makers

Regular price RM40.25 MYR Now RM32.86 MYR Save 18%
Unit price
per
Compare to estimated retail price: RM51.63 MYR  
ISBN: 9780140117776
Authors: Eric Clark
Publisher: Penguin Books
Date of Publication: 1990-04-01
Format: Paperback
Related Collections: Business, Economics, Sociology
Goodreads rating: 3.67
(rated by 15 readers)

Description

Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry and shows how deeply advertising affects our lives from products we buy to people for whom we vote.
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Similar Reads

Exposing advertising's subtle influence on choices.

"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.