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The Rules of Influence: Winning When You're in the Minority

by William D. Crano
RM67.00 MYR
The Rules of Influence: Winning When You're in the Minority
The Rules of Influence: Winning When You're in the Minority

Master persuasion from the minority position.

If you've ever felt like the underdog in an argument or needed to sway the majority to your side, "The Rules of Influence" is a playbook just for you. William D. Crano delivers scientific strategies that equip you to navigate and succeed in persuasion, even when the numbers are against you. Whether it's in a meeting room, among friends, or on a larger societal scale, this book gives you the tools to effectively win people over to your way of thinking.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Rules of Influence: Winning When You're in the Minority

by William D. Crano
RM67.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780312552299
Authors: William D. Crano
Publisher: St. Martin's Press
Date of Publication: 2012-03-27
Format: Hardcover
Related Collections: Business, Personal Development, Sociology
Related Topics: Psychology, Personal Development, Leadership, Self Help
Goodreads rating: 3.48
(rated by 29 readers)

Description

Look out, Goliath―David has a training manual! One of the best books on social psychology ever written. No one doubts the power of the majority. It makes the rules and enforces them, and most of us are willing to go along with it, most of the time. But what happens when you're not? What about when the issue is so important to you that you're willing to take on the naysayers? It doesn't matter if you're trying to sell a new product or service, persuade colleagues to try out a new business plan, start a revolution, or simply convince your family where to go for dinner. In all of these cases you're going up against the majority, and more often than not your efforts are going to come up short. Or at least that was the case before Dr. William Crano―an expert in the field of influence―applied the science of persuasion to those moments when you find yourself outnumbered and overmatched. By doing so, he has discovered proven strategies, such as working from the inside and changing the game from subjective preferences to objective decisions, and distilled these strategies and more into an extraordinary collection of rules that radically affect the likelihood of success. The Rules of Influence ―the most powerful guide to being persuasive even under the most inhospitable conditions―gives you the tools to overcome overwhelming odds and take back control in every situation.
 

Master persuasion from the minority position.

If you've ever felt like the underdog in an argument or needed to sway the majority to your side, "The Rules of Influence" is a playbook just for you. William D. Crano delivers scientific strategies that equip you to navigate and succeed in persuasion, even when the numbers are against you. Whether it's in a meeting room, among friends, or on a larger societal scale, this book gives you the tools to effectively win people over to your way of thinking.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.