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The Fortune at the Bottom of the Pyramid

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Profitable strategies for poverty alleviation.

If the intersection of ethical goals and profitable business intrigues you, "The Fortune at the Bottom of the Pyramid" could provide a compelling read. C.K. Prahalad's vision of tapping into the poorest demographics to both aid in poverty reduction and profit makes a persuasive case for innovative enterprise. It’s both a wake-up call and a guide for businesses and individuals passionate about combining economic growth with social good.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

The Fortune at the Bottom of the Pyramid

Regular price RM63.00 MYR
Unit price
per
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ISBN: 9780131467507
Authors: C.K. Prahalad
Date of Publication: 2004-08-05
Format: Hardcover
Related Collections: Economics, Sociology, Business
Goodreads rating: 3.91
(rated by 2386 readers)

Description

Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
 

Profitable strategies for poverty alleviation.

If the intersection of ethical goals and profitable business intrigues you, "The Fortune at the Bottom of the Pyramid" could provide a compelling read. C.K. Prahalad's vision of tapping into the poorest demographics to both aid in poverty reduction and profit makes a persuasive case for innovative enterprise. It’s both a wake-up call and a guide for businesses and individuals passionate about combining economic growth with social good.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.