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The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)

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Internet's radical impact on markets and businesses.

If you feel like the business world is moving at a breakneck pace, "The Cluetrain Manifesto" might just put words to your intuition. It's a deep dive into how the Internet has fundamentally shifted the way companies and customers interact. This book will resonate with you if you're interested in understanding the dynamics of the modern marketplace and the importance of genuine communication in the digital age.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)

Regular price RM37.00 MYR
Unit price
per
Condition guide

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ISBN: 9780273650232
Publisher: Pitman Pub Ltd
Date of Publication: 2000-01-01
Format: Paperback
Related Collections: Economics, Sociology, Business
Goodreads rating: 3.82
(rated by 3924 readers)

Description

Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.
 

Internet's radical impact on markets and businesses.

If you feel like the business world is moving at a breakneck pace, "The Cluetrain Manifesto" might just put words to your intuition. It's a deep dive into how the Internet has fundamentally shifted the way companies and customers interact. This book will resonate with you if you're interested in understanding the dynamics of the modern marketplace and the importance of genuine communication in the digital age.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.