Sale

Satisfaction Guaranteed

Regular price RM36.56 MYR Now RM14.40 MYR Save 61%
Unit price
per
Compare to estimated retail price: RM129.51 MYR  

Marketing campaigns that shaped consumer culture.

Recommended for history and marketing enthusiasts. Explores the origins of popular brands like Coca-Cola, Kellogg's, Wrigley's, and Kodak. Provides insight into the creation of mass-produced products and consumer culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Satisfaction Guaranteed

Regular price RM36.56 MYR Now RM14.40 MYR Save 61%
Unit price
per
Compare to estimated retail price: RM129.51 MYR  
ISBN: 9780394552927
Authors: Susan Strasser
Publisher: Pantheon
Date of Publication: 1989-11-05
Format: Hardcover
Related Collections: History, Business, Sociology
Related Topics: History, American History
Goodreads rating: 3.63
(rated by 68 readers)

Description

A history of modern marketing traces the evolution of advertising, production, and sales techniques from the turn of the century to the present day
Condition guide
 

Similar Reads

Marketing campaigns that shaped consumer culture.

Recommended for history and marketing enthusiasts. Explores the origins of popular brands like Coca-Cola, Kellogg's, Wrigley's, and Kodak. Provides insight into the creation of mass-produced products and consumer culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.