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Research Methods for Media and Communication

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Navigating media research complexities with clarity.

Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Research Methods for Media and Communication

Regular price RM40.27 MYR Now RM18.10 MYR Save 55%
Unit price
per
Compare to estimated retail price: RM404.13 MYR  
ISBN: 9780195560442
Date of Publication: 2008-12-15
Format: Paperback
Related Collections: Sociology, Personal Development, Business
Goodreads rating: 2.0
(rated by 3 readers)

Description

Research Methods for Media and Communications provides a user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to the disciplines of media studies, communication, mass communication, journalism, public relations and advertising.
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Similar Reads

Navigating media research complexities with clarity.

Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.