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Sale

Public Relations Metrics : Research and Evaluation

by Betteke van Ruler, Dejan Verčič, Ana Tkalac Verčič
RM108.00 MYR Now RM30.00 MYR Save 72%
Compare to estimated retail price: RM301.00 MYR  

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Public Relations Metrics : Research and Evaluation - Thryft
Public Relations Metrics : Research and Evaluation - Thryft

Measure the impact of your PR efforts.

This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Public Relations Metrics : Research and Evaluation

by Betteke van Ruler, Dejan Verčič, Ana Tkalac Verčič
RM108.00 MYR Now RM30.00 MYR Save 72%
Compare to estimated retail price: RM301.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780805862737
Authors: Betteke van Ruler, Dejan Verčič, Ana Tkalac Verčič
Publisher: Routledge
Date of Publication: 2008-05-30
Format: Paperback
Related Collections: Sociology, Business
Related Topics: Management, Communication, Social Issues
Goodreads rating: 4.0
(rated by 1 readers)

Description

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
 

Measure the impact of your PR efforts.

This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.