Microtrends: The Small Forces Behind Today's Big Changes

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Uncover unseen societal changes through niche trends.

Imagine finding a treasure map to modern society—'Microtrends' is just that. It’s a compelling read if you're curious about the undercurrents shaping our world that often go unnoticed. You'll be equipped with the trend-spotter’s lens, allowing you to see beyond the obvious and understand the subtle forces dictating change. It’s perfect for strategists, marketers, or just the curious mind looking to understand the world a little better.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Microtrends: The Small Forces Behind Today's Big Changes

Regular price RM32.88 MYR
Unit price
per
Compare to estimated retail price: RM78.65 MYR  
ISBN: 9781846140624
Publisher: Penguin Books Ltd
Date of Publication: 2007-01-01
Format: Paperback
Related Collections: Business, Sociology, Economics, Science, Politics
Goodreads rating: 3.51
(rated by 2500 readers)

Description

Mark Penn argues that the biggest trends in America are the microtrends, the smaller trends that go unnoticed or ignored. One million people can create a new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of the world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the nation. Penn highlights everything from religion to politics, from leisure pursuits to relationships. Microtrends will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.
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Similar Reads

Uncover unseen societal changes through niche trends.

Imagine finding a treasure map to modern society—'Microtrends' is just that. It’s a compelling read if you're curious about the undercurrents shaping our world that often go unnoticed. You'll be equipped with the trend-spotter’s lens, allowing you to see beyond the obvious and understand the subtle forces dictating change. It’s perfect for strategists, marketers, or just the curious mind looking to understand the world a little better.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.