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Sale

Contemporary Issues in Marketing and Consumer Behaviour

by Pauline Maclaran, Elizabeth Parsons
RM43.51 MYR RM36.19 MYR 17% off
Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Contemporary Issues in Marketing and Consumer Behaviour - Thryft

Insightful guide to modern marketing and consumer trends.

If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.

Sale

Contemporary Issues in Marketing and Consumer Behaviour

by Pauline Maclaran, Elizabeth Parsons
RM43.51 MYR RM36.19 MYR 17% off
ISBN: 9780750687393
Authors: Pauline Maclaran, Elizabeth Parsons
Publisher: Routledge
Date of Publication: 2009-04-15
Format: Paperback
Related Collections: Business, Sociology, Economics
Related Topics: Sociology, Gender, Technology, Economics, Management, Education, Social Issues, Communication
Goodreads rating: 4.29
(rated by 7 readers)

Description

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior. It makes clear links between theory and practice in marketing, locating recent developments within global, social, and economic contexts. Written by a team of experts, this title is suitable for Masters, MBA, and advanced undergraduate modules in marketing and consumer behavior. It is also a useful resource for dissertation study at both undergraduate and postgraduate levels.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Insightful guide to modern marketing and consumer trends.

If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.