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Buying In: The Secret Dialogue Between What We Buy and Who We Are

by Rob Walker
RM78.00 MYR
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Buying In: The Secret Dialogue Between What We Buy and Who We Are

Exploring consumer identity through marketing's lens.

If you're intrigued by the subtle ways our purchases reflect and shape our identity, "Buying In" is a must-read. Rob Walker takes you on a thought-provoking journey that challenges conventional wisdom about consumer behavior. It's an insightful exploration that will change the way you think about every product in your life.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Buying In: The Secret Dialogue Between What We Buy and Who We Are

by Rob Walker
RM78.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781400063918
Authors: Rob Walker
Publisher: Random House
Date of Publication: 2008-06-03
Format: Hardcover
Related Collections: Economics, Politics, Business, Sociology, Science
Related Topics: Sociology, Society, Sociology, Society, Economics, Politics, Psychology
Goodreads rating: 3.66
(rated by 1131 readers)

Description

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
 

Exploring consumer identity through marketing's lens.

If you're intrigued by the subtle ways our purchases reflect and shape our identity, "Buying In" is a must-read. Rob Walker takes you on a thought-provoking journey that challenges conventional wisdom about consumer behavior. It's an insightful exploration that will change the way you think about every product in your life.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.