The Simplicity Playbook for Innovators: Creating Lovable Experiences in a Complicated World

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Simplifying innovation for delightful user experiences.

If the clutter of complexity overwhelms you and you're looking to streamline creative processes or consumer interactions, "The Simplicity Playbook for Innovators" is a breath of fresh air. The author doesn't just preach simplicity; they demonstrate how to apply it in crafting experiences that resonate in a noisy world. A perfect read for those in the innovation loop seeking to cut through the noise and connect.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Simplicity Playbook for Innovators: Creating Lovable Experiences in a Complicated World

Regular price
Unit price
per
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ISBN: 9789814893268
Authors: JIN KANG. MOLLER
Date of Publication: 2022-02-01
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 4.0
(rated by 1 readers)

Description

The most complicated skill is to be simple. Simplicity is a hard thing. As the legendary Jony Ive, Apple’s former Chief Design Officer, once said, the challenge is “to solve incredibly complex problems and make their resolution appear inevitable and incredibly simple." Today, as technology becomes more complex than we can process, how do we hold on to that precious thread of simplicity? How do we design products and systems that are human-centered? How do we put innovation back in our own hands, even as we drive radical digital transformation? The Simplicity Playbook for Innovators shows the way. It introduces five strategic shifts that will transform the way you look at your business – from customer research to product/service development. In each strategic shift, you will find a wealth of practical tools that have been applied and tested, particularly in legacy companies dealing with complex processes and systems. When we focus on simplicity instead of innovation-for-the-sake-of-innovation, customers love the experience. With this illuminating step-by-step guide, you will rediscover how to focus on what really matters for your business, and learn the methods to create experiences that win customers’ hearts.
 

Simplifying innovation for delightful user experiences.

If the clutter of complexity overwhelms you and you're looking to streamline creative processes or consumer interactions, "The Simplicity Playbook for Innovators" is a breath of fresh air. The author doesn't just preach simplicity; they demonstrate how to apply it in crafting experiences that resonate in a noisy world. A perfect read for those in the innovation loop seeking to cut through the noise and connect.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.