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Bad Blood: Secrets and Lies in a Silicon Valley Startup
John Carreyrou | Picador

Bad Blood: Secrets and Lies in a Silicon Valley Startup

RM53.00 MYR

Goodreads rating: 4.41

RM53.00 MYR

59% off est. retail
If you're drawn to the drama of high-stakes corporate intrigue, "Bad Blood" is your kind of read. It's like watching a slow-motion car crash you can’t look away from, filled with ambition, deception, and a cautionary tale of what happens when the pursuit of success overrides integrity. John Carreyrou delivers a masterclass in investigative journalism that's as thrilling as any fiction.
No Filter: The Inside Story of Instagram
Sarah Frier | Simon & Schuster

No Filter: The Inside Story of Instagram

RM59.00 MYR

Goodreads rating: 4.11

RM59.00 MYR

If you're fascinated by the gripping narratives behind tech giants, "No Filter" offers a front-row seat to Instagram's journey from a chic startup to a social media behemoth. Sarah Frier's deep dive into the photo-sharing app exposes the tensions between innovation and business growth. It's a story that reflects our current societal dilemmas, making it a compelling read for anyone interested in the intersection of technology, culture, and business.
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
Malcolm Gladwell | Back Bay Books

David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

RM33.00 MYR

Goodreads rating: 3.97

RM33.00 MYR

51% off est. retail
If you've ever felt like the underdog, "David and Goliath" by Malcolm Gladwell could resonate deeply with you. Gladwell's expertise in weaving psychology with real-life examples turns the age-old tale of David and Goliath into a manual for overcoming seemingly insurmountable obstacles. It's inspiring, thought-provoking, and could change how you confront your own giants.
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
Scott Galloway | Penguin Random House Uk

The Four: The Hidden DNA of Amazon, Apple, Facebook and Google

RM81.00 MYR

Goodreads rating: 3.83

RM81.00 MYR

If you're intrigued by the titanic forces shaping the modern economy, "The Four" is a must-read. Galloway strips down the facade of these tech behemoths to reveal the primal drives they exploit. It's enlightening not just for competing businesses but for anyone who wonders how these companies have rewoven the fabric of society. Understanding their playbook could serve you in any tech-adjacent field or simply satisfy your curiosity about the digital landscape's architects.
Where Good Ideas Come From: The Natural History of Innovation
Steven Johnson | Riverhead Books

Where Good Ideas Come From: The Natural History of Innovation

RM33.00 MYR

Goodreads rating: 3.99

RM33.00 MYR

74% off est. retail
If you're curious about how the world's most pivotal inventions came to be, Steven Johnson's "Where Good Ideas Come From" could be a treasure trove for you. He doesn't just list inventions; he delves into the environments and patterns that breed the spark of genius. For anyone interested in the creative process, entrepreneurship, or the history of technology, this book offers insightful connections that could inspire your own innovative thinking.
978-0-07-126722-9
Just Arrived
Mark Wiskup

978-0-07-126722-9

RM44.00 MYR

Goodreads rating: 0.0

RM44.00 MYR

I'm sorry, but without a description of the book corresponding to the provided ISBN, I can't offer a specific recommendation or capture its appeal. If you could provide more details, I'd be happy to help.
Where Good Ideas Come From: The Natural History of Innovation
Steven Johnson | Riverhead Books

Where Good Ideas Come From: The Natural History of Innovation

RM41.00 MYR

Goodreads rating: 3.99

RM41.00 MYR

You might find "Where Good Ideas Come From" enlightening because it's not just a historical account of breakthroughs; it's an investigative journey into the environments and cognitive processes that breed innovation. Steven Johnson doesn't just tell a story; he offers a lens to view past innovations and practical strategies to harness creativity. Ideal for anyone looking to spark their own ingenuity, whether in a garage startup or a corporate think tank.
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
Chris Anderson | Grand Central Publishing

Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

RM48.00 MYR

Goodreads rating: 3.87

RM48.00 MYR

55% off est. retail
If you're curious about the power of 'free' in modern economics and want to understand how businesses leverage this to drive profit and innovation, "Free" offers insightful examples and analyses. It's particularly eye-catching if you're an entrepreneur or business enthusiast looking to explore unconventional models for success. This book could change the way you perceive the value exchange in the digital economy.
The Frackers: The Outrageous Inside Story of the New Billionaire Wildcatters
Gregory Zuckerman | Portfolio Penguin

The Frackers: The Outrageous Inside Story of the New Billionaire Wildcatters

RM41.00 MYR

Goodreads rating: 4.01

RM41.00 MYR

75% off est. retail
If you're someone who's intrigued by how perseverance and innovation can lead to massive shifts in industry and global politics, you'll find "The Frackers" a compelling read. Gregory Zuckerman dives deep into the personal stories of the pioneers who changed the energy landscape. Their dramatic journey, marked by risk-taking and unexpected triumphs, not only uncovers the business side but also ignites discussions on environmental and geopolitical issues. It's an enlightening tale for anyone interested in the intersection of entrepreneurship, energy, and environmental debate.
The Long Tail: Why the Future of Business Is Selling Less of More
Chris Anderson | Hachette Books

The Long Tail: Why the Future of Business Is Selling Less of More

RM41.00 MYR RM33.00 MYR 20% off

Goodreads rating: 3.82

RM41.00 MYR RM33.00 MYR 20% off

If you're intrigued by how the digital age is reshaping the economy, "The Long Tail" is a must-read. It taps into the heart of modern consumerism, revealing how tastes are fragmenting and how businesses are leveraging this for success. Anderson clarifies why giant online catalogs from companies like Netflix and iTunes are not anomalies but signposts to a future where variety trumps volume. This book could be a game-changer if you're looking to understand or capitalize on the evolving market dynamics.
Wikinomics: How Mass Collaboration Changes Everything
Don Tapscott, Anthony D. Williams  | Atlantic Books

Wikinomics: How Mass Collaboration Changes Everything

RM41.00 MYR

Goodreads rating: 3.73

RM41.00 MYR

65% off est. retail
If you're fascinated by the power of collective intelligence and the era of open-source innovation, "Wikinomics" is your window into the future of business and economics. Don Tapscott expertly guides you through real-world examples of mass collaboration reshaping industries. This isn’t just for tech enthusiasts; it's a blueprint for anyone interested in adapting to a rapidly changing digital landscape.
The Myths of Innovation
Scott Berkun | O'reilly Media, Inc.

The Myths of Innovation

RM63.00 MYR

Goodreads rating: 3.85

RM63.00 MYR

If you're intrigued by how great ideas manifest into world-changing innovations, this book is for you. Scott Berkun digs into history to demystify the concept of innovation, revealing the truths behind how ideas evolve. It's fascinating and eye-opening, especially if you've ever wondered what really fuels progress in our tech-driven world.
The New Digital Age: Reshaping the Future of People, Nations and Business
Eric Schmidt ( AI LI KE SHI MI TE ) . Jared Cohen ( JIA LI DE KE EN ) | Knopf Publishers

The New Digital Age: Reshaping the Future of People, Nations and Business

RM15.00 MYR

Goodreads rating: 3.33

RM15.00 MYR

If you're fascinated by how the digital landscape molds our future, "The New Digital Age" offers insights right from Silicon Valley's innovation frontlines. Imagine being guided through potential breakthroughs and global shifts by none other than Eric Schmidt of Google fame. This book doesn't just predict; it equips you to actively engage with the technologies shaping our lives, privacy, and security.
Be a Free Range Human: Escape the 9 to 5, Create a Life You Love and Still Pay the Bills
Marianne Cantwell | Kogan Page

Be a Free Range Human: Escape the 9 to 5, Create a Life You Love and Still Pay the Bills

RM74.00 MYR

Goodreads rating: 4.03

RM74.00 MYR

If the daily grind has worn down your passion, "Be a Free Range Human" could be the breath of fresh air you're searching for. Marianne Cantwell offers a relatable and actionable roadmap to reshape your career around what you love. It's particularly invigorating if you've ever felt constrained by conventional job structure and longed for a more tailored, flexible life that aligns with your personal values and interests.
Science in the Private Interest - Has the Lure of Profits Corrupted Biomedical Research? - Thryft
Sheldon Krimsky, Ralph Nader  | Rowman & Littlefield Publishers

Science in the Private Interest - Has the Lure of Profits Corrupted Biomedical Research?

RM104.00 MYR RM41.00 MYR 61% off

Goodreads rating: 3.73

RM104.00 MYR RM41.00 MYR 61% off

87% off est. retail
If you're someone who likes to delve deep into the ethical implications of modern advancements, "Science In The Private Interest" will not disappoint. This book offers a thought-provoking critique of how academia's traditional quest for knowledge can be compromised by the allure of financial gain. It's a compelling read for anyone interested in the delicate balance between scientific integrity and the lure of commercial success.
Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and Science
Evan Matthew Dudik | Amacom Books

Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and Science

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.5

RM41.00 MYR RM22.00 MYR 46% off

84% off est. retail
Imagine finding a compass in a world where everyone else is using outdated maps. That's the kind of edge "Strategic Renaissance" could give you in the corporate world. It's not about clinging to the familiar; it's about harnessing the lessons from philosophy to physics, meshing them with business know-how, and creating strategies that are both ingenious and scientifically sound. Whether you're guiding a start-up or steering a corporate giant, Dudik's approach could be the fresh perspective you need.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.91

RM41.00 MYR RM15.00 MYR 63% off

79% off est. retail
If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
Managing New Product and Process Development Text and Cases
Kim B. Clark, Steven C. Wheelwright  | Free Press

Managing New Product and Process Development Text and Cases

RM81.00 MYR

Goodreads rating: 3.36

RM81.00 MYR

If you're intrigued by the art of innovation and competitiveness, this book is right up your alley. Clark and Wheelwright offer practical insights into accelerating product and process development, a skill that's vital in today's fast-paced market. The focus on tangible principles makes it particularly valuable for professionals looking to refine their development strategies and maintain an edge in their industries.
Viral Marketing: The Science of Sharing
Karen Nelson-Field | Oxford University Press

Viral Marketing: The Science of Sharing

RM41.00 MYR

Goodreads rating: 3.53

RM41.00 MYR

72% off est. retail
If you're intrigued by the mechanics of viral content and skeptical about the 'random lightning strike' theory of online success, this book is your new best friend. Karen Nelson-Field strips away the mystery with data-driven insights that can help steer your social media campaigns towards more reliable outcomes. It's a blend of academia and real-world marketing that challenges popular myths and arms you with evidence-based strategies.
Screen Future Paperback - Thryft
Brian David Johnson | Intel Press

Screen Future Paperback

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.6

RM30.00 MYR RM15.00 MYR 50% off

89% off est. retail
Screen Future Paperback could be a good read for media enthusiasts and professionals who are interested in the intersection between technology and entertainment. This book offers a well-researched and visionary analysis of the future of media, providing insights into the people, technology, and economics that are shaping the entertainment industry. One of the most distinctive features of the book is its blending of social and computer sciences, media history, and engaging conversations with industry experts, making it an illuminating, informative, and interesting read for anyone interested in this field.
Strategic Management of Technology and Innovation - Thryft
Robert A. Burgelman | Richard D Irwin

Strategic Management of Technology and Innovation

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.97

RM22.00 MYR RM15.00 MYR 32% off

This book is perfect for anyone who wants to gain a comprehensive understanding of managing technology and innovation in the business world. It provides the latest research and real-life cases from prestigious institutions like Harvard and Stanford, allowing readers to learn from the best. By reading this book, you will be equipped with the knowledge and skills to effectively navigate the rapidly changing landscape of technology and make strategic decisions that drive innovation and success in your organization.
Free: The Future of a Radical Price
ANDERSON CHRIS | Random House

Free: The Future of a Radical Price

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.85

RM30.00 MYR RM15.00 MYR 50% off

Imagine a market where price tags start to disappear, and the word 'free' pops up more often than a summer sale sign. Chris Anderson deftly weaves through the implications of such an economy, not just to tease your curiosity but to prepare you for a shift in how we view value and trade. It's a book that feels like a doorway to the future, but only if you're ready to step through it.
Fab - The Coming Revolution On Your Desktop--From Personal Computers To Personal Fabrication - Thryft
Neil Gershenfeld | Basic Books

Fab - The Coming Revolution On Your Desktop--From Personal Computers To Personal Fabrication

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.77

RM30.00 MYR RM15.00 MYR 50% off

88% off est. retail
Recommendation: With personal fabrication, users can create customized products with ease, making it a must-read for individuals interested in the convergence of technology and creativity. Gershenfeld offers a fascinating glimpse into the future of consumer technology, showcasing how personal fabrication will change the way we interact with the world around us.
Supply Chain Science - Thryft
Wallace J. Hopp | Waveland Pr Inc

Supply Chain Science

RM44.00 MYR RM33.00 MYR 25% off

Goodreads rating: 3.93

RM44.00 MYR RM33.00 MYR 25% off

88% off est. retail
If navigating the complexities of supply chains seems daunting, "Supply Chain Science" can be your compass. Wallace J. Hopp makes the intricate world of supply chain management accessible with a blend of scientific approach and practical examples. You'll find it particularly helpful if you're a manager aiming to understand operational systems without getting bogged down by heavy math. Perfect for enhancing your strategic planning with grounded insights.
Wikinomics: How Mass Collaboration Changes Everything
Anthony D. Williams, Don Tapscott  | Penguin Publishing Group

Wikinomics: How Mass Collaboration Changes Everything

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.73

RM41.00 MYR RM22.00 MYR 46% off

81% off est. retail
If you're intrigued by how the digital era has revolutionized the way we work, "Wikinomics" could be a compelling read for you. It offers a deep dive into the transformational power of collaboration in the business world. As someone curious about the intersection of technology, innovation, and economy, you'll find the detailed case studies and forward-thinking analysis particularly enlightening. This book is not just a glimpse into modern economics; it’s a roadmap to participating in the future of business.
My Eco-World, Made in China
Michael Loong | Partridgesingapore

My Eco-World, Made in China

RM59.00 MYR RM26.00 MYR 56% off

Goodreads rating: 0.0

RM59.00 MYR RM26.00 MYR 56% off

73% off est. retail
Imagine a future where innovation meets sustainability—that’s the journey Michael Loong takes you on in "My Eco-World, Made in China." It's a thought-provoking exploration of China's ambitious plan to tackle its environmental and social challenges. Taking cues from history and projecting into a future of eco-cities, this book is sure to fascinate not only those interested in environmentalism and urban planning but also those curious about China's global role and its strategies for a greener tomorrow.
Beyond the Limits to Growth - New Ideas for Sustainability from Japan
Hiroshi Komiyama | Springer

Beyond the Limits to Growth - New Ideas for Sustainability from Japan

RM44.00 MYR RM30.00 MYR 32% off

Goodreads rating: 3.73

RM44.00 MYR RM30.00 MYR 32% off

87% off est. retail
If the current environmental and social challenges feel overwhelming to you, Komiyama’s "Beyond The Limits To Growth" could bring a refreshing dose of optimism. It's not just a feel-good read; it’s grounded in detailed research and real-world initiatives, like Japan's Platinum Society Network. By exploring the confluence of industry, government, and academia, this book might just shift your doubts to a conviction that creative solutions for sustainability are indeed within reach.
iPhone Game Development
Jamey McElveen, Chris Craft  | Wiley

iPhone Game Development

RM41.00 MYR

Goodreads rating: 2.0

RM41.00 MYR

Dive into the world of iPhone Game Development with this comprehensive guide that walks you through the technical and business aspects of the gaming industry. Perfect for aspiring developers, it demystifies the process of creating and marketing a game for Apple’s influential platform. With real-world examples, step-by-step instructions, and ready-to-use code, it's a resource that could save you weeks of development time and put you on the fast track to App Store success.
E-Business Technologies - Thryft
H. Albert Napier, Ollie Rivers, Philip J. Judd  | Course Technology

E-Business Technologies

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.33

RM22.00 MYR RM15.00 MYR 32% off

95% off est. retail
This book would be a good read for someone looking to gain a deep understanding of the technical aspects of conducting e-business. With its comprehensive coverage of topics like security, wireless advances, development tools, legacy systems, and networking basics, it serves as an essential guide for mastering these technologies. The authors provide a clear overview of the Internet's infrastructure, making it easy to navigate this complex field. Whether you are a beginner or an experienced professional, this book offers valuable insights that can help you succeed in the world of e-business.
Business Research Methods and Statistics Using SPSS - Thryft
Richard A. Burns, Robert P. Burns  | Sage Publications Ltd

Business Research Methods and Statistics Using SPSS

RM129.00 MYR RM33.00 MYR 74% off

Goodreads rating: 3.5

RM129.00 MYR RM33.00 MYR 74% off

88% off est. retail
This book might just be what you need to demystify the complex world of business research and statistics. With its easy-to-understand language and focus on practical applications, it could be a boon for anyone engaged in business studies or management research. It smoothly transitions you from theoretical concepts to the real-world utility of SPSS, without overwhelming you with mathematical jargon. If you're looking to get comfortable with quantitative methods and want to apply them effectively in your research, this could be the book to start with.
Product Creation : The Heart of the Enterprise from Engineering to E-commerce - Thryft
Philip H. Francis | Free Press

Product Creation : The Heart of the Enterprise from Engineering to E-commerce

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.67

RM41.00 MYR RM19.00 MYR 54% off

86% off est. retail
If you're leading a team or running a business, this book could be your roadmap to excellence in product development. It integrates manufacturing strategy, IT systems, and intellectual property management into a comprehensive guide that goes beyond just design and production. Delving into such a resource can empower you to refine your approach and drive innovation within your company.
Seeing Differently - Insights on Innovation
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John Seely Brown | Harvard Business Review Press

Seeing Differently - Insights on Innovation

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.93

RM37.00 MYR RM19.00 MYR 49% off

87% off est. retail
If you're feeling stuck in the old ways of doing business or you're eager to foster a culture of continuous innovation in your workplace, "Seeing Differently" could be your guide. Each article serves as a window into how emerging technologies and ideas can transform the way you approach challenges and opportunities, making it an invaluable asset for forward-thinking professionals.
Relentless Growth - How Silicon Valley Innovation Strategies Can Work In Your Business
Sold out
Christopher Meyer | Free Press

Relentless Growth - How Silicon Valley Innovation Strategies Can Work In Your Business

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.75

RM37.00 MYR RM19.00 MYR 49% off

86% off est. retail
If you're looking to inject some of that renowned Silicon Valley momentum into your business, "Relentless Growth" might just be the catalyst you need. Christopher Meyer unpacks the innovation strategies that have propelled tech giants to the forefront, offering actionable insights and practical frameworks. Imagine revolutionizing your approach to growth while keeping that crucial innovative spark—this book promises to guide you through that transformative journey.
Wanting Mimetic Desire: How to Avoid Chasing Things You Don't Truly Want
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Luke Burgis | Swift Press

Wanting Mimetic Desire: How to Avoid Chasing Things You Don't Truly Want

RM37.00 MYR RM26.00 MYR 30% off

Goodreads rating: 3.81

RM37.00 MYR RM26.00 MYR 30% off

51% off est. retail
"Wanting" isn't just insightful; it's transformative. If you ever felt caught in the loop of wanting things without knowing why, this book may shine a light on those hidden forces. Luke Burgis unpacks mimetic desire, helping you understand the 'why' behind your choices and offering strategies to align your desires with your authentic self. It's a read that promises to shift your perspective on desire and free you from the relentless pursuit of what you think you want.
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris
Sold out
Richard Kluger | Vintage

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

RM31.00 MYR

Goodreads rating: 3.92

RM31.00 MYR

85% off est. retail
This book offers a fascinating and eye-opening journey through the complex and contradicting world of cigarettes. Through a meticulous exploration of the intertwining strands of finance, politics, and public health, Kluger presents the rise of the tobacco industry and the ensuing debates on regulation. The most striking feature of this book is its ability to humanize the key players involved, shedding light on the intricate web of motivations and interests. With its rich detail and dispassionate analysis, "Ashes To Ashes" is a must-read for anyone seeking to understand the profound impact of cigarettes on society.
Industries of the Future - Thryft
Sold out
Alec J. Ross | Simon Schuster

Industries of the Future

RM28.00 MYR

Goodreads rating: 3.97

RM28.00 MYR

69% off est. retail
The Industries of the Future is a must-read for business leaders and innovators looking to stay ahead of the game by exploring the most critical fields that will shape our economic future over the next ten years. From cybersecurity to genomics, big data to digital technology, Alec Ross provides a clear and compelling guide to navigating the changes that will transform our world. Through storytelling and economic analysis, Ross gives a vivid and informed perspective on how global trends are affecting the ways we live and work.
Birth of the Chaordic Age - Thryft
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Dee Hock | Berrett-koehler Publishers

Birth of the Chaordic Age

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 4.26

RM22.00 MYR RM15.00 MYR 32% off

50% off est. retail
Birth of the Chaordic Age is a thought-provoking read that challenges traditional organizational forms by introducing the concept of a chaordic structure. The author, Dee Hock, uses the success of VISA to illustrate how a chaordic structure can lead to both competition and cooperation, resulting in greater success. This book is a must-read for anyone interested in innovative and effective organizational structures. Hock's fresh perspective and insightful ideas are sure to leave a lasting impact on readers.
Originals : How Non-conformists Change the World - Thryft
Sold out
Adam M. Grant | Random House

Originals How Non-Conformists Change the World

RM33.00 MYR

Goodreads rating: 3.96

RM33.00 MYR

61% off est. retail

About the Author:

Adam Grant is the youngest tenured professor and single highest-rated teacher at The Wharton School. His consulting and speaking clients include Google, the NFL, Johnson & Johnson, Pixar, Goldman Sachs, the World Economic Forum, the United Nations, and the U.S. Army and Navy. He has been honoured as one of Malcolm Gladwell's favourite social science writers, one of BusinessWeek's favourite professors and one of the world's top 40 business professors under 40.


Author: Adam Grant
Format: Soft cover
Number of Pages: 336
Publisher: WH Allen
Publication Date: 2016
Elon Musk: How the Billionaire CEO of SpaceX and Tesla Is Shaping Our Future
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Ashlee Vance | Random House Export

Elon Musk: How the Billionaire CEO of SpaceX and Tesla Is Shaping Our Future

RM30.00 MYR

Goodreads rating: 4.13

RM30.00 MYR

63% off est. retail
If you're fascinated by modern innovators or dream of interplanetary travel, reading about Elon Musk's life could offer you both inspiration and insight. This biography paints a complex picture of a man who is shaping the future while battling personal demons, making it a compelling story for anyone curious about the human side of technological triumph.