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Zoom : The Global Race to Fuel the Car of the Future

Regular price RM33.56 MYR
Unit price
per

Future Cars, Green Energy, Global Progress

Recommendation: "Zoom" is a must-read for anyone interested in the future of cars and transportation. The book provides a comprehensive overview of the history of the oil and car industries while also focusing on the race to create more environmentally friendly modes of transportation. With a multitude of perspectives from key players in the energy and car sectors, the book is able to effectively convey the importance of transitioning to cleaner energy sources. Overall, "Zoom" is a great read for anyone passionate about sustainability and global progress.

  • Financial Times Business Book of the Year Nominee for Shortlist (2007)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Zoom : The Global Race to Fuel the Car of the Future

Regular price RM33.56 MYR
Unit price
per
ISBN: 9780446199629
Publisher: Twelve - 12
Date of Publication: 2007-11-01
Format: Paperback
Related Collections: Business, Science, Economics
Related Topics: Management, Technology
Goodreads rating: 3.4
(rated by 143 readers)

Description

ZOOM takes listeners inside the global race to build the car of the future, as pioneers in Japan, India, China, and the USA tackle the challenge of creating automobiles that will run on cleaner energy sources. The authors write: "Oil is the problem. Cars are the solution." We are living in the midst of a Great Awakening in which environmentalists, entrepreneurs, and political leaders are forming new alliances to end our addiction to oil and create new technologies. The days of Big Oil and Big Auto are numbered, according to the authors, who show how we are in the midst of a major transformation from carbon-based energy sources to new fuels and technologies.ZOOM traces the history of the linked industries of oil and automobiles, and how the two have shaped domestic capitalism and the international landscape, creating both progress and peril. They explain how Toyota vanquished American competitors to become the world's largest automobile manufacturer and, more importantly, a leader in hybrid cars using electric power. They take us into the boardrooms of oil executives and show how some are boldly exploring new energy sources while others deny the dangers posed by oil and risk extinction. With wide-ranging analysis and a keen view of the key players in the intersecting worlds of energy and automobiles, authors Iain Carson and Vijay Vaitheeswaran tell the story of what may be the most important challenge facing the industrial world: How to make the transition from the Age of Petroleum to a cleaner and better future.
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Similar Reads

Future Cars, Green Energy, Global Progress

Recommendation: "Zoom" is a must-read for anyone interested in the future of cars and transportation. The book provides a comprehensive overview of the history of the oil and car industries while also focusing on the race to create more environmentally friendly modes of transportation. With a multitude of perspectives from key players in the energy and car sectors, the book is able to effectively convey the importance of transitioning to cleaner energy sources. Overall, "Zoom" is a great read for anyone passionate about sustainability and global progress.

  • Financial Times Business Book of the Year Nominee for Shortlist (2007)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.