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The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York

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Insider journey through perfume's glamour and creation.

Imagine slipping behind the velvet ropes of the elusive fragrance industry—an industry fueled by a blend of artistry, commerce, and a touch of star power. "The Perfect Scent" lets you do just that. Chandler Burr offers a unique perspective seldom shared with the public, filled with the intricacies of scent creation and marketing. You'll find yourself immersed in a world where the meticulous craft of a French perfumer intersects with the celebrity-driven allure of New York's fragrance scene. This book isn't just about the smells; it's a rare peek into the alchemy of turning ephemeral scents into tangible success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York

Regular price RM33.22 MYR
Unit price
per
Compare to estimated retail price: RM91.14 MYR  
ISBN: 9780312425777
Authors: Chandler Burr
Publisher: Picador
Date of Publication: 2009-01-06
Format: Paperback
Related Collections: Biographies & Memoirs, Business, History, Science
Related Topics: Biography
Goodreads rating: 3.87
(rated by 1456 readers)

Description

From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of the global perfume industry, told through two creators working on two very different scents. No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes -- one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City 's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a task to create a scent to resuscitate Hermès's perfume business and challenge the monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The Perfect Scent is the story of two daring creators, two very different
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Insider journey through perfume's glamour and creation.

Imagine slipping behind the velvet ropes of the elusive fragrance industry—an industry fueled by a blend of artistry, commerce, and a touch of star power. "The Perfect Scent" lets you do just that. Chandler Burr offers a unique perspective seldom shared with the public, filled with the intricacies of scent creation and marketing. You'll find yourself immersed in a world where the meticulous craft of a French perfumer intersects with the celebrity-driven allure of New York's fragrance scene. This book isn't just about the smells; it's a rare peek into the alchemy of turning ephemeral scents into tangible success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.