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The Myths of Innovation

by Scott Berkun
RM63.00 MYR
The Myths of Innovation
The Myths of Innovation

Debunking innovation myths with historical insights.

If you're intrigued by how great ideas manifest into world-changing innovations, this book is for you. Scott Berkun digs into history to demystify the concept of innovation, revealing the truths behind how ideas evolve. It's fascinating and eye-opening, especially if you've ever wondered what really fuels progress in our tech-driven world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Myths of Innovation

by Scott Berkun
RM63.00 MYR
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780596527051
Authors: Scott Berkun
Publisher: O'Reilly Media, Inc.
Date of Publication: 2007-01-01
Format: Hardcover
Related Collections: Business, Economics, Science
Related Topics: Technology, Entrepreneurship, Management, Psychology
Goodreads rating: 3.85
(rated by 4617 readers)

Description

How do we know if a hot new technology will succeed or fail? Most of us, even experts, get it wrong all the time. We depend more than we realize on wishful thinking and romanticized ideas of history. In this fascinating book, bestselling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations -- truths people can easily apply to the challenges of today. Through his entertaining and insightful explanations of the inherent patterns in how Einstein discovered E=mc2 or Tim Berners-Lee developed the idea of the World Wide Web, you will see how to develop existing knowledge into new innovations. Each entertaining chapter centers on breaking apart a powerful myth, popular in the business world despite its lack of substance. Through Berkun's extensive research into the truth about innovations in technology, business, and science, you’ll learn lessons from the expensive failures and dramatic successes of innovations past, and understand how innovators achieved what they did -- and what you need to do to be an innovator yourself.
 

Debunking innovation myths with historical insights.

If you're intrigued by how great ideas manifest into world-changing innovations, this book is for you. Scott Berkun digs into history to demystify the concept of innovation, revealing the truths behind how ideas evolve. It's fascinating and eye-opening, especially if you've ever wondered what really fuels progress in our tech-driven world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.