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The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue
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Transform customers into lifelong members.
If you're intrigued by the idea of turning one-time purchasers into committed members, Baxter's book is for you. It's not just theory; it's a practical guide full of strategies used by successful companies. Especially if you run a business or are interested in the economics of membership models, reading this could be the game-changer you need to boost your recurring revenue and create lasting relationships with your customers.
New
The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue
Regular price
- Unit price
- / per
ISBN: 9780071839327
Authors:
Robbie Kellman Baxter
Publisher: McGraw Hill
Date of Publication: 2015-03-17
Format: Hardcover
Related Topics:
Productivity,
Self Help,
Business,
Personal Development,
Entrepreneurship,
Management,
Leadership,
Technology,
Psychology
Goodreads rating: 3.76
(rated by 944 readers)
Description
If you’ve ever used ZipCar, Amazon Prime, Spotify, Netflix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, Twitter – you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. "The Membership Economy" argues that we are now moving away from ownership, but we still want the benefits that come with access. It spares people from the duties of ownership, provides a feeling of commonality and affiliation, and offers the opportunity to create a “forever customer” who remains loyal and participatory. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes. Ultimately, it provides the cachet of belonging.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Transform customers into lifelong members.
If you're intrigued by the idea of turning one-time purchasers into committed members, Baxter's book is for you. It's not just theory; it's a practical guide full of strategies used by successful companies. Especially if you run a business or are interested in the economics of membership models, reading this could be the game-changer you need to boost your recurring revenue and create lasting relationships with your customers.
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