Persuasion: Convincing Others When Facts Don't Seem to Matter

Regular price RM44.00 MYR
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Navigate the art and science of effective persuasion.

If you've ever felt like your logical arguments fall on deaf ears, "Persuasion" by Lee Hartley Carter could be a game-changer for you. Carter draws upon her extensive experience to teach you the finer points of empathy and storytelling in communication. Her insightful strategies aim to bridge divides and engage others meaningfully, ultimately to push conversations - and progress - forward. This book could be a tool to refine your persuasive skills in a world often resistant to change.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Persuasion: Convincing Others When Facts Don't Seem to Matter

Regular price RM44.00 MYR
Unit price
per
Compare to estimated retail price: RM95.00 MYR  
Condition guide

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ISBN: 9780143133476
Publisher: TarcherPerigee
Date of Publication: 2019-09-03
Format: Hardcover
Related Collections: Science, Business, Personal Development
Goodreads rating: 3.67
(rated by 166 readers)

Description

The secrets to persuading anyone, at work and in life, from a top communication strategist. In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art—and science—of persuasion to move forward. So how do you change someone's mind—or at least advance the conversation—when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. Among the counterintuitive secrets you'll learn: It's not enough to understand the person you're talking to; you must truly empathize with them (yes, even them). Logic alone doesn't work. Stories and emotions are what move us most. When communicating in a crisis, our first instinct is almost always wrong. Filled with deeply researched insights into how we make up—and change—our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
 

Navigate the art and science of effective persuasion.

If you've ever felt like your logical arguments fall on deaf ears, "Persuasion" by Lee Hartley Carter could be a game-changer for you. Carter draws upon her extensive experience to teach you the finer points of empathy and storytelling in communication. Her insightful strategies aim to bridge divides and engage others meaningfully, ultimately to push conversations - and progress - forward. This book could be a tool to refine your persuasive skills in a world often resistant to change.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.