Invisible Influence: The Hidden Forces That Shape Behavior

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Unveils hidden forces shaping our every choice.

Imagine realizing that your choices, the music you listen to, even the food you crave, might not be entirely yours. "Invisible Influence" by Jonah Berger draws back the curtain on the subtle societal forces at play. It's a thought-provoking journey for anyone intrigued by how we're shaped by the unseen currents of culture and peer influence. If you're all about understanding the 'why' behind your actions and using that knowledge to navigate life more astutely, this book is your roadmap.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Invisible Influence: The Hidden Forces That Shape Behavior

Regular price RM53.00 MYR
Unit price
per
ISBN: 9781476759692
Authors: Jonah Berger
Publisher: Simon & Schuster
Date of Publication: 2016-06-14
Format: Hardcover
Goodreads rating: 3.7
(rated by 3744 readers)

Description

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior.
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Invisible Influence: The Hidden Forces That Shape Behavior
Invisible Influence: The Hidden Forces That Shape Behavior
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Regular price RM53.00 MYR
Unit price
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Unveils hidden forces shaping our every choice.

Imagine realizing that your choices, the music you listen to, even the food you crave, might not be entirely yours. "Invisible Influence" by Jonah Berger draws back the curtain on the subtle societal forces at play. It's a thought-provoking journey for anyone intrigued by how we're shaped by the unseen currents of culture and peer influence. If you're all about understanding the 'why' behind your actions and using that knowledge to navigate life more astutely, this book is your roadmap.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.