How We Choose

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Explore human decision-making process and biases

"How We Choose" offers readers an engaging and insightful look at the complex world of human decision-making. Sheena Iyengar brilliantly explores the psychology of choice, examining how our personal biases, cultural backgrounds, and other factors influence the decisions we make. Through numerous examples and thought-provoking anecdotes, readers will gain a new understanding of how and why we make the choices we do. This book is an excellent choice for anyone interested in learning more about their own decision-making process and the biases that affect us all.

  • Financial Times Business Book of the Year Nominee for Shortlist (2010)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

How We Choose

Regular price RM36.94 MYR
Unit price
per
ISBN: 9780446559447
Authors: Sheena Iyengar
Publisher: Twelve
Date of Publication: 2010-01-01
Format: Paperback
Goodreads rating: 3.84
(rated by 6529 readers)

Description

Columbia Universitesi profesoru Sheena Iyengar bu kitabinda cok etkileyici sorular Secimlerimizi tamamen kendi kisisel ozelliklerimize dayanarak mi yapariz yoksa aldigimiz kultur mu bize bu secimleri yaptirir? Neden bazen cikarlarimiza apacik sekilde aykiri olan secimler yapariz? Cevremizde olup bitenler ne olcude bizim kontrolumuz altindadir? Secme ve ozgurluk arasinda ne tur bir iliski vardir? Genis kapsamli ve odullu arastirmalara dayanilarak hazirlanmis Secme Sanati karar vermenin keyifli ve guc yanlarina isik tutuyor ve her kararimizla hayatimizin kalitesini nasil artirabilecegimizi gosteriyor.(Tanitim Bulteninden)Sayfa 376Baski 2015 Omega
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Explore human decision-making process and biases

"How We Choose" offers readers an engaging and insightful look at the complex world of human decision-making. Sheena Iyengar brilliantly explores the psychology of choice, examining how our personal biases, cultural backgrounds, and other factors influence the decisions we make. Through numerous examples and thought-provoking anecdotes, readers will gain a new understanding of how and why we make the choices we do. This book is an excellent choice for anyone interested in learning more about their own decision-making process and the biases that affect us all.

  • Financial Times Business Book of the Year Nominee for Shortlist (2010)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.