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Dataclysm: Who We Are (When We Think No One's Looking)

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Unveiling human nature through big data analysis.

If the depths of human behavior intrigue you, 'Dataclysm' offers a treasure trove of insights disguised in numbers. Christian Rudder uses the vastness of online data to reveal hidden truths about who we are, sprinkling the facts with a humorous touch. It's like having the keys to humanity's secret diary—where every like, search, and click tells a story about our collective soul. Whether you're a data geek or just curious about the digital reflection of our lives, this book is an eye-opening read on the patterns that define us.

  • Goodreads Choice Award Nominee for Nonfiction (2014)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Dataclysm: Who We Are (When We Think No One's Looking)

Regular price RM85.48 MYR Now RM70.55 MYR Save 17%
Unit price
per
Compare to estimated retail price: RM146.90 MYR  
ISBN: 9780385347372
Authors: Christian Rudder
Publisher: Crown
Date of Publication: 2014-09-09
Format: Hardcover
Goodreads rating: 3.74
(rated by 11970 readers)

Description

A New York Times Bestseller. An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (They don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups
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Unveiling human nature through big data analysis.

If the depths of human behavior intrigue you, 'Dataclysm' offers a treasure trove of insights disguised in numbers. Christian Rudder uses the vastness of online data to reveal hidden truths about who we are, sprinkling the facts with a humorous touch. It's like having the keys to humanity's secret diary—where every like, search, and click tells a story about our collective soul. Whether you're a data geek or just curious about the digital reflection of our lives, this book is an eye-opening read on the patterns that define us.

  • Goodreads Choice Award Nominee for Nonfiction (2014)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.