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Before You Know It: The Unconscious Reasons We Do What We Do

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Unveiling the power of your unconscious mind.

"Before You Know It" is an intriguing journey into unseen depths of the psyche that control much of our behavior. Whether you're interested in personal growth, understanding social dynamics, or just fascinated by the human mind, Dr. Bargh's insights and research can change the way you see the world—and yourself. If you've ever been amazed by the decisions you make almost automatically, this book holds the keys to understanding why, and might just give you a newfound awareness of the 'invisible' forces shaping your daily life.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Before You Know It: The Unconscious Reasons We Do What We Do

Regular price RM59.31 MYR Now RM40.66 MYR Save 31%
Unit price
per
Compare to estimated retail price: RM95.90 MYR  
ISBN: 9781501101229
Authors: John A. Bargh
Publisher: Atria Books
Date of Publication: 2018-10-01
Format: Paperback
Goodreads rating: 4.02
(rated by 1287 readers)

Description

Dr. John Bargh, the world’s leading expert on the unconscious mind, presents a groundbreaking book, twenty years in the making, which gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior. For more than three decades, Dr. John Bargh has been responsible for revolutionary research into the unconscious mind, research that informed bestsellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said “will be the most important and exciting book in psychology that has been written in the past twenty years,” Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways. Telling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes the reader into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, The Hidden Mind is full of surprising and entertaining revelations as well as tricks
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Unveiling the power of your unconscious mind.

"Before You Know It" is an intriguing journey into unseen depths of the psyche that control much of our behavior. Whether you're interested in personal growth, understanding social dynamics, or just fascinated by the human mind, Dr. Bargh's insights and research can change the way you see the world—and yourself. If you've ever been amazed by the decisions you make almost automatically, this book holds the keys to understanding why, and might just give you a newfound awareness of the 'invisible' forces shaping your daily life.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.