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Mass Media Research : An Introduction

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Mass Media Research : An Introduction

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Unit price
per
Compare to estimated retail price: RM938.00 MYR  
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ISBN: 9780534647186
Date of Publication: 2005-03-22
Format: Paperback
Goodreads rating: 3.41
(rated by 99 readers)

Description

Quality media is the result of meticulous research. MASS MEDIA AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.